Affordable Marketing for Affordable Communities
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This document discusses unconventional marketing strategies for affordable housing communities. It suggests focusing on creating an enjoyable office environment, hassle-free apartment hunting process, and a memorable overall experience for residents. Specific tactics recommended include using promotional merchandise as gifts, optimizing online listings on sites like Move.com and Realtor.com, and employing memory techniques like starting and ending strongly, including novel elements, and repetition to make impressions stick. The goal is to distinguish affordable communities and drive traffic through non-traditional means.
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* Implement creative ways to reward your team for good customer service.
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- 1. Unconventional Marketing for Unconventional Communities... Driving Traffic to Your Affordable Community Do not worry about filling in this slide. We will do everything – just keep it here as a placeholder. Presented by Lia Nichole Smith Proudly sponsored by:
- 2. About Me!
- 4. Webinar Poll What is the biggest selling point a conventional community has over an affordable?
- 5. The Conventional Advantage Amenities and Events Concessions Nicer Product Caliber of Residents
- 7. The Dog and Pony Show
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- 13. What Makes You Memorable 3-5 communities Hard to distinguish Harder to remember
- 14. What Makes You Memorable Memory Test
- 15. Memory Points Dream Pillow
- 18. Last = Your Farewell
- 26. Webinar Poll Did anyone remember “bed”?
- 29. What Makes You Memorable First and last Plant artichokes Repeat the good stuff Close the gaps
- 32. No additional work, except handling the extra leads
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- 38. Hassle Free Apartment Hunting 1 20
- 39. Successful and Memorable 5 5
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