3. Talking Points
• Getting started
• Efficient use of time & money
• Pitfalls to avoid
• Role of social media
• Future of Affiliate Marketing

4. Define Success
• Use analytics
• Determine traffic value
• Establish expectations
• Preparation

5. Optimize Channels
• Screening channels
 Advertiser AND Affiliate interface
 Access to promotions
• Diversity: the more the merrier?
 Search multiple sites for options
 Believe best deals don’t come from retailer

6. Optimize Channels
• CPA / CPL
 Brand safety
 Validate leads
• CPM
 Verify effectiveness
 Quality of impressions
• CPC
 Monetization of traffic
 Visits per Instance

7. Pitfalls to Avoid
• 1st Impression Theory
 Ezanga
• Tracking traffic
 Sponsored Tweets
• Scripts & bot traffic
 TheBotNet.com  track-visits.com
 Easyhits4u.com  trafficspammer.com
 10khits.com  Uphero.com
• Social: Risk vs. Reward

8. Social Media
• Social medium reflects
personality of platform
• Quality determines
engagement + investment

10. In the Future
• Growing faster than
Email or Search Marketing
• Adapting to mobile
• Stay ahead of the curve
by pushing your own solutions

11. Questions??