1. The end of us and them
Wednesday, July 21, 2010

2. Or how to market in
Or how to market in
the post digital age
the post digital age
Wednesday, July 21, 2010

3. Wednesday, July 21, 2010

4. Wednesday, July 21, 2010

5. Wednesday, July 21, 2010

6. Wednesday, July 21, 2010

7. Wednesday, July 21, 2010

8. Wednesday, July 21, 2010

9. Manufacturer
Publisher
Broadcaster
Advertiser
Programmer
Wednesday, July 21, 2010
Consumer
Reader
Viewer
Audience
User

10. Wednesday, July 21, 2010

11. Wednesday, July 21, 2010

12. Wednesday, July 21, 2010

13. Wednesday, July 21, 2010

14. Wednesday, July 21, 2010

15. Wednesday, July 21, 2010

16. Wednesday, July 21, 2010

17. Wednesday, July 21, 2010

18. Wednesday, July 21, 2010

19. Wednesday, July 21, 2010

20. Wednesday, July 21, 2010

21. Wednesday, July 21, 2010

22. Wednesday, July 21, 2010

23. Wednesday, July 21, 2010

24. WTF? Holy @*&#!
Wednesday, July 21, 2010

25. Wednesday, July 21, 2010

26. Wednesday, July 21, 2010

27. Wednesday, July 21, 2010

28. Wednesday, July 21, 2010

29. Wednesday, July 21, 2010

30. Wednesday, July 21, 2010

31. Wednesday, July 21, 2010

32. Wednesday, July 21, 2010

33. Wednesday, July 21, 2010

34. Wednesday, July 21, 2010

35. Wednesday, July 21, 2010

36. Wednesday, July 21, 2010

37. Wednesday, July 21, 2010

38. Wednesday, July 21, 2010

39. Everything we ever do should be
shareable, ongoing, interactive
and participatory
Wednesday, July 21, 2010

40. Wednesday, July 21, 2010

41. Wednesday, July 21, 2010

42. Wednesday, July 21, 2010

43. Wednesday, July 21, 2010

44. Stop having
advertising
ideas
Wednesday, July 21, 2010

45. Wednesday, July 21, 2010

46. Wednesday, July 21, 2010

47. Wednesday, July 21, 2010

48. Wednesday, July 21, 2010

49. Embrace the
crowd
Wednesday, July 21, 2010

50. Wednesday, July 21, 2010

51. Wednesday, July 21, 2010

52. Wednesday, July 21, 2010

53. Build your
community
Wednesday, July 21, 2010

54. Wednesday, July 21, 2010

55. Wednesday, July 21, 2010

56. Wednesday, July 21, 2010

57. Wednesday, July 21, 2010

58. Wednesday, July 21, 2010

59. Liberate the
individual
Wednesday, July 21, 2010

60. Wednesday, July 21, 2010

61. Wednesday, July 21, 2010

62. Wednesday, July 21, 2010

63. Create utility
and stuff people
can use
Wednesday, July 21, 2010

64. Wednesday, July 21, 2010

65. Wednesday, July 21, 2010

66. Wednesday, July 21, 2010

67. Use the stuff
that’s already
created
Wednesday, July 21, 2010

68. Wednesday, July 21, 2010

69. Wednesday, July 21, 2010

70. Wednesday, July 21, 2010

71. Master
conversation
strategy
Wednesday, July 21, 2010

72. March 2010
1
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Wednesday, July 21, 2010
2
29
30
31

73. Wednesday, July 21, 2010

74. Wednesday, July 21, 2010

75. Re-think story
telling
Wednesday, July 21, 2010

76. Wednesday, July 21, 2010

77. Wednesday, July 21, 2010

78. Wednesday, July 21, 2010

79. Do things
yourself
Wednesday, July 21, 2010

80. Wednesday, July 21, 2010

81. Wednesday, July 21, 2010

82. Never stop
learning
Wednesday, July 21, 2010

83. Wednesday, July 21, 2010

84. Wednesday, July 21, 2010

85. What does it
take?
Wednesday, July 21, 2010

86. Culture, talent,
experimentation
Wednesday, July 21, 2010

87. Wednesday, July 21, 2010

88. Wednesday, July 21, 2010

89. Wednesday, July 21, 2010

90. Check list manifesto
Wednesday, July 21, 2010

91. copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
analytics
Wednesday, July 21, 2010

92. copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
analytics
Wednesday, July 21, 2010

93. TV
Wednesday, July 21, 2010
>
WEB
>
MEDIA
>
PR

94. PR
Wednesday, July 21, 2010
>
MEDIA
>
WEB
>
TV

95. Wednesday, July 21, 2010

96. Wednesday, July 21, 2010

97. All of us are better
than one of us.
Tim Brown
CEO,Ideo
Wednesday, July 21, 2010

98. thank you
Wednesday, July 21, 2010