Social media in advertising & marketingwidemand
Social media provides opportunities for brands to connect with consumers in real-time and build relationships. Companies use social platforms to raise awareness, engage customers, and strengthen their brands. Effective social strategies focus on creating valuable conversations rather than just promoting products. While social media allows greater consumer reach, brands must balance this with authentic engagement and avoid appearing too promotional to build trust over time.
This document summarizes a class about social media marketing. It discusses different social media platforms for advertising like Facebook, LinkedIn, Twitter, YouTube and Google AdWords. It provides information on setting goals and budgets for social media campaigns. Example budgets and targets are given for a hypothetical Twitter campaign. Emerging trends in social media advertising like content overload and new platforms are also mentioned. Recommended reading and upcoming guest speakers on related topics are listed at the end.
The document discusses trends in social media and online advertising. It provides an overview of various social media tools like blogging, podcasting, Twitter, online video and how to use them for advertising purposes. It also discusses how to identify influencers, harness the power of Facebook, and ways advertisers can survive the recession by building personal brands and participating in social networks. The document emphasizes that social media is about listening, creating engaging content, and leveraging technology to reach audiences on new online platforms and mobile devices.
On 3 November 2011, Dr. Nick Bowman (Communication Studies, West Virginia University) delivered a short talk to introductory marketing and advertising majors at WVU about the role of social media in marketing and advertising. He spoke on the importance of pairing goals with platforms and implored students to think of the power of conversation and collaboration in today's media environment.
Digital School Atlanta - Social Media Advertising DemystifiedBillMo
Social Media Advertising Demystified.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube
In this presentation we will discuss The State of Social Media Advertising. We explore the rapidly evolving world of paid media advertising on the social web and demonstrate the importance of taking a scientific and strategic approach to regain the organic audience that you lost when networks such as Facebook changed their reach algorithm.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Social Media Advertising: Turning Small Budgets Into Big ResultsAscedia
Social media advertising offers a world of opportunity for higher ed institutions to reach their desired audience with targeted messaging. Often marketing departments believe that a significant investment in advertising is required to make an impact. The opposite is true: schools can see significant results by spending a small amount of money on boosted content or through a variety of advertising methods. Using client success stories and research, we will demonstrate how colleges and universities can leverage social media advertising on a small budget and see a significant return on investment.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Social media in advertising & marketingwidemand
Social media provides opportunities for brands to connect with consumers in real-time and build relationships. Companies use social platforms to raise awareness, engage customers, and strengthen their brands. Effective social strategies focus on creating valuable conversations rather than just promoting products. While social media allows greater consumer reach, brands must balance this with authentic engagement and avoid appearing too promotional to build trust over time.
This document summarizes a class about social media marketing. It discusses different social media platforms for advertising like Facebook, LinkedIn, Twitter, YouTube and Google AdWords. It provides information on setting goals and budgets for social media campaigns. Example budgets and targets are given for a hypothetical Twitter campaign. Emerging trends in social media advertising like content overload and new platforms are also mentioned. Recommended reading and upcoming guest speakers on related topics are listed at the end.
The document discusses trends in social media and online advertising. It provides an overview of various social media tools like blogging, podcasting, Twitter, online video and how to use them for advertising purposes. It also discusses how to identify influencers, harness the power of Facebook, and ways advertisers can survive the recession by building personal brands and participating in social networks. The document emphasizes that social media is about listening, creating engaging content, and leveraging technology to reach audiences on new online platforms and mobile devices.
On 3 November 2011, Dr. Nick Bowman (Communication Studies, West Virginia University) delivered a short talk to introductory marketing and advertising majors at WVU about the role of social media in marketing and advertising. He spoke on the importance of pairing goals with platforms and implored students to think of the power of conversation and collaboration in today's media environment.
Digital School Atlanta - Social Media Advertising DemystifiedBillMo
Social Media Advertising Demystified.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube
In this presentation we will discuss The State of Social Media Advertising. We explore the rapidly evolving world of paid media advertising on the social web and demonstrate the importance of taking a scientific and strategic approach to regain the organic audience that you lost when networks such as Facebook changed their reach algorithm.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Social Media Advertising: Turning Small Budgets Into Big ResultsAscedia
Social media advertising offers a world of opportunity for higher ed institutions to reach their desired audience with targeted messaging. Often marketing departments believe that a significant investment in advertising is required to make an impact. The opposite is true: schools can see significant results by spending a small amount of money on boosted content or through a variety of advertising methods. Using client success stories and research, we will demonstrate how colleges and universities can leverage social media advertising on a small budget and see a significant return on investment.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
1. The document provides an overview of social media advertising on various platforms like Facebook, Twitter, YouTube, Slideshare and Pinterest. It discusses key metrics, audiences and advertising options on each platform.
2. For Facebook, it outlines the global and India audiences and different ad formats like pages, ads, groups, marketplace ads and video ads.
3. For Twitter, it discusses the total and active user base, essential profile elements, finding targeted followers through hashtags and influencers, and promoted tweet, account and trend ads.
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
This document discusses social media, including defining it as computer-mediated technologies that allow sharing of information and expressions. It then covers classification of social media platforms and both advantages and disadvantages of social media in entertainment, education, business, marketing, and advertising. Specifically, it notes social media can help connect people but also has downsides like lowering self-esteem and privacy concerns.
The document discusses the advantages and disadvantages of social media use. Some key advantages include staying connected with friends and family, getting informed about current events, and opportunities for business promotion and career networking. However, there are also security risks like hacking and fake profiles. Additional disadvantages are cyberbullying, wasted time on social media, and the potential for employees to lose their jobs if they criticize their employer online. The conclusion emphasizes being cautious with social media use and understanding the terms of use and privacy policies of different sites.
Advantages and disadvantages of social mediaAlan Raj
an interesting show about social media that you can find all the information and it also contains an interesting video with voice so u can understand what is the advantages and disadvantages of social media very clearly....................................................................................................................................................u just need to watch this u will be interested ,iam sure about that
This document discusses using various social media platforms for marketing purposes. It outlines strategies for using Twitter, Facebook, LinkedIn, and other sites like Faves and Delicious to increase traffic, build relationships with customers, promote brands and products, and generate sales. The key advice includes posting regular updates, engaging with followers, sharing links and content, monitoring insights and analytics, creating advertisements and groups, and customizing outreach efforts for each channel.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
1. The document provides an overview of social media advertising on various platforms like Facebook, Twitter, YouTube, Slideshare and Pinterest. It discusses key metrics, audiences and advertising options on each platform.
2. For Facebook, it outlines the global and India audiences and different ad formats like pages, ads, groups, marketplace ads and video ads.
3. For Twitter, it discusses the total and active user base, essential profile elements, finding targeted followers through hashtags and influencers, and promoted tweet, account and trend ads.
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
This document discusses social media, including defining it as computer-mediated technologies that allow sharing of information and expressions. It then covers classification of social media platforms and both advantages and disadvantages of social media in entertainment, education, business, marketing, and advertising. Specifically, it notes social media can help connect people but also has downsides like lowering self-esteem and privacy concerns.
The document discusses the advantages and disadvantages of social media use. Some key advantages include staying connected with friends and family, getting informed about current events, and opportunities for business promotion and career networking. However, there are also security risks like hacking and fake profiles. Additional disadvantages are cyberbullying, wasted time on social media, and the potential for employees to lose their jobs if they criticize their employer online. The conclusion emphasizes being cautious with social media use and understanding the terms of use and privacy policies of different sites.
Advantages and disadvantages of social mediaAlan Raj
an interesting show about social media that you can find all the information and it also contains an interesting video with voice so u can understand what is the advantages and disadvantages of social media very clearly....................................................................................................................................................u just need to watch this u will be interested ,iam sure about that
This document discusses using various social media platforms for marketing purposes. It outlines strategies for using Twitter, Facebook, LinkedIn, and other sites like Faves and Delicious to increase traffic, build relationships with customers, promote brands and products, and generate sales. The key advice includes posting regular updates, engaging with followers, sharing links and content, monitoring insights and analytics, creating advertisements and groups, and customizing outreach efforts for each channel.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Advertising vs social media
1. Advert VS Social media
ADVERTISING VS SOCIAL MEDIA
Relationship between advertising and social media
By: Qaribu Yahaya Nasidi
ID No: 12300001529
2. OVERVIEW
Advert VS Social media
Social media a
dvertising
means to gain
traffic or
attention of
online users
through social
media sites.
3.
Advert VS Social media
Social Media is the future of communication, a
countless array of internet based tools and
platforms that increase and enhance the sharing of
information. This new form of media makes the
transfer of text, photos, audio, video, and
information in general increasingly fluid among
internet users. Social Media has relevance not only
for regular internet users, but business as well.
5. WHAT‟S ADVERTISING?
There is not a single generally accepted definition
of advertising.
Advert VS Social media
Instead, there are several ways to define it. In
summary: Advertising is the paid, impersonal, oneway marketing of persuasive information from an
identified sponsor disseminated through channels
of mass communication to promote the adoption of
goods, services or ideas.
6. WHAT‟S SOCIAL MEDIA?
Advert VS Social media
„Social media‟ is the umbrella term for web-based
software and services that allow users to come
together online and
exchange, discuss, communicate and participate in
any form of social interaction. That interaction can
encompass text, audio, images, video and other
media, individually or in any combination.
7. WHY IT‟S IMPORTANT TO ADVERTISE IN SOCIAL
MEDIA?
Advert VS Social media
There are some potential benefits of engaging your
customers through social media. Among them are:
Stay informed
Raise your profile
Influence the influencers
Nurture brand advocacy
Pass it on
The wisdom of crowd
8.
Advert VS Social media
Stay informed: Find out what your customers really
think. Get invaluable insight into their perception of
your products, services, brands, industry and more
general topics of interest. Knowing your customers
is the key to effective digital marketing – and
engaging with them on a social platform can be
incredibly revealing, without being intrusive.
9.
advert VS Social media
Raise your profile: By engaging proactively through
social media you appear responsive and can build
your reputation as an authoritative and helpful
player in your field of expertise.
10.
Advert VS Social media
Influence the influencers: Often the people who are
most active in social media circles will be the
element of your target market who can be classified
as influencers. While small in number compared to
the market as a whole, these influential individuals
have already gained the trust and respect of their
online peers, and fostering their good opinion can
have a disproportionate impact on your broader
online reputation.
11.
Advert VS Social media
Nurture brand advocacy: By engaging positively
with people who already have a positive attitude to
your brand, you can nurture passionate brand
evangelists who will voluntarily advocate your
organization through online social media.
12.
Advert VS Social media
Pass it on: One of the most powerful aspects of
social media is its capacity for viral propagation. It‟s
the online equivalent of word-of-mouth, except that
online the word can travel further, faster. Whether
it‟s a video on YouTube, a high-profile news story
about your company or a post on your blog that‟s
picked up and distributed by your readers, if it hits
the right note, suddenly it‟s everywhere, and your
profile soars. If you get it right, there‟s no more
effective way to promote your business.
13.
Advert VS Social media
The wisdom of the crowd: You know what they say:
two heads are better than one. Smart companies
realize that by harnessing the collective intelligence
of online communities they can find answers to
some of their most challenging business problems.
Getting input from online communities using social
media is affordable and effective. As well as helping
to solve real business dilemmas it can also help
you to make more informed research, design and
development decisions based on what customers
actually want. Now there‟s a radical concept.
14. TYPES OF ADVERTISING ON WEB.
Banner Advert: when the advertising is on the top of
the web page is called banner or leader-board. And
it appear horizontally on the page
Skyscrapers: this is an opposite of banner advert it
appear vertically in the web page, be in left or right.
rectangles: is a small advert that appear in four
shape square on the web page.
Buttons: it appear in a form of cycle.
Below are the examples of these ad. types
Advert VS Social media
19. DIFFERENT FORMS OF SOCIAL MEDIA
Advert VS Social media
social media websites come in a wide variety of
„flavours‟. The most visited social media websites
as of August, 2013 are:
Facebook
YouTube
Twitter
LinkedIn
Yahoo
Instigram...
21. ADVERTISING ON FACE BOOK
Advert VS Social media
Facebook offers several vehicles to connect with
the customers, page post ads are incredibly
convincing. Advertisements in the form of Page
post ads begin as a post on a fan page and
gradually get paid distribution among the other fans
and friends of fans in their News Feeds. The page
post ads allow creative freedom and can be a
link, video, photo, event or status. Most
importantly, these ads on Facebook can be shown
to anyone or even to those who are not connected
to your page.
22. WHY ADVERTISING ON FACEBOOK?
Advert VS Social media
Facebook is the leading social network site in the
world today, it has over 300,000,000 active users
Facebook is one of the best way to meet target
customers or rather potential customers
Facebook advertising appears mostly on the right
side of your facebook page, so you wont get
skipped.
25. FACEBOOK FACTS AND STATISTICS
23% of Facebook users check their accounts five or
more times every day.
80% of Faceook users prefer to connect with
brands on Facebook.
More than half of all Facebook members have used
the social network via a smartphone, and 33% use
a phone as their primary means of Facebook
access.
(WordPress Hosting SEO)
Advert VS Social media
26. TWITTER
Twitter is among the best four
social network in the world.
Advertising on twitter became
more prominent and its very
vital to advertisers and
companies because it‟s very
viral. In everyday there is more
than 64 million tweets.
Most twitter advert appear on
the left site on twitter home
page.
Advert VS Social media
30. CASE STUDY: DELL
Dell, the computer vendor has successfully
promoted special offers to its Twitter community. In
particular , Dell uses an account called @Delloutlet
to promote the sales of refurbished or used Dell
products at discount prices.
Dell spokeswoman talk about the company's
success with this new channel:
Advert VS Social media
“I started twitting regularly and doing more twitter
exclusive offers , this helped us to grow our followers
base (we‟re now 600,000) our followers responded by
re-twitting @Delloutlet messages to their followers, and
our numbers rose even more
we‟ve surpassed $2million in terms of Dell outlet sales...”
31. YOUTUBE
advert VS Social media
You tube advert is a video advert that;
Help you connect with people in unique way, show
them what you do and how you do it.
Deliver your message to the right people at the right
time, every business has an audience on YouTube.
YouTube advert also helps you to drive
result, bring more people to your website, create
awareness and increase sales.
Banner advert appear on unrelated advert YouTube
pages
34. YAHOO
Yahoo is like other social media it enables brands
to meaningfully engage across their consumers
daily habits.
Yahoo helps small business drive more customers
and grow their business.
advert VS Social media
36. INSTIGRAM ADVERT
advert VS Social media
Instigram is the baby social network created on
October, 2010 and its getting popularity among
internet users, it hit top ten social network in 2013.
research shows that; Instigram has over150million
active users. Advertisers seize this opportunity to
start advertising on instigram.
Instagram says that the ads will start appearing
over the next couple of months and will come from
brands that you don‟t follow. They say that this will
„start slow‟.
38. IMPACT OF SOCIAL MEDIA ON ADVERT
The impact of social media today is never be
emphasize, research shows that;
93% of marketers use social media for business
and the fastest growing segment of social media
users is now adults aged 45-54.
55% of this age group now have a profile on at
least one social network
Half of all social media users under age 35 follow
their online friend‟s product and services
recommendation.
advert VS Social media
(TECHi)
39. 77% of buyers are more likely to buy from a
company uses social media
(war of words)
92% of small business say that social media is an
effective marketing tool
(e-strategy trends)
47% of Americans say that Facebook has a greater
impact on their purchasing behaviour than any
other social network.
(war of words)
Internet users pass on advertising messages or
images through social network site, without
realising that they are doing this.
advert VS Social media
40.
IF YOU WANT TO COMPUTE IN THE MERKET
TODAY BE ON SOCIAL MEDIA...
advert VS Social media