Advertising Tales From China to the Middle East (Qatar)
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This presentation draws comparisons between the evolution of advertising and strengthening cultural insights in communication in China and relates it to the evolution of advertising in the GCC. Although advertising was banned in China until the 70's, their advertising landscape has experienced tremendous growth. We ask (and answer) what can we in the GCC learn from China's advertising journey?
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Advertising Tales From China to the Middle East (Qatar)
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- 4. The first ad agency to open in China was Denstu, Young & Rubicam in 1986 FACTOID
- 12. Made in China Owned by Qatar
- 13. Where is the opportunity for pride?
- 15. JWT was quick to set up JWT Entertainment and work with Liu. Just the week before Spikes Asia, they set up “Hollywood in China”. This summit to connect studios with Chinese brands gathered six major studios and 100 advertisers together in Shanghai to discuss the marketing opportunities linked to future Hollywood blockbusters.
- 20. How do you make a billion tea drinkers into a billion coffee drinkers?
- 21. What did Starbucks do right? Western Experience Taste Design
- 26. This is the best spokesperson for the Chinese aging population
- 30. Untapped : The International Student
- 34. 08The Art of Adaptation