Our team received a creative brief with the following objective: motivate adults to visit their aging parents. They need to be aware that when people get older, they put more value on ordinary experiences, such as being surrounded by their loved ones. We decided to pick Skype as our organization that as launching an initiative to connect adults and their parents through their application. Our advertising idea was: Elderly parents are your tickets to the past. Deck designed by Ayusha Mittal.

1. AMPLIFY
Ayusha Mittal and Michael Philbin

2. 19

3. 19MILLION

4. 19MILLION
ELDERLY PEOPLE IN THE UNITED STATES

5. EDEKA
CHRISTMAS
COMMERCIAL
2015
The Problem

6. EDEKA
COMMERCIAL
2015
The Challenge

7. 12
3
6
9
5
4
1
2
7
8
10
11

8. ELDERLY PEOPLE’S
STORIES ARE THE BEST
PORTAL TO THE PAST

9. They’re getting
into all kinds of
trouble you don’t
know about.
You better call them before they call you.
gsquad.com
Your parents may have been
amongst the 20,000 who sat on
those seats
Call Now
Powered by
1
2
3Tickets to
the past
Grandma/Grandpa
Geek Squad
The parent-
watcher
Ideas Explored

10. TICKETS TO THE PAST

11. www.tixtopast.com

14. Directs to the
Storycorps website
Directs to the Skype app with
video/audio call option
A simple, Skype-designed
tech device for elderly people

16. Each event
is a clickable
link.
Contains
shared
stories from
Skype users
recording
their parents
talking
about the
event.

17. Powered by
www.tixtopast.com
Branding Elements

18. ?
How to
get them to
the website

19. 3WAYS
Click Baits
Scalpers
Print/TV

20. CLICK BAIT: Ticket-sellers

21. CLICK BAIT: Ticket-sellers

22. CLICK BAIT: Movie tickets

23. CLICK BAIT: Twitter
www.;xtothepast.com

24. CLICK BAIT: Facebook
www.;xtothepast.com
SKYPE
USA
Download
Skype

25. LANDING PAGE

26. SCALPERS
TICKETNUMBER251
SKYPE presents
WOODSTOCK
TICKETS NOW LIVE
no refunds / no exchanges
a
u
g
u
s
t
1
9
6
915
turn over for
ticket info
SECROWSEAT
GENADM
SECROWSEAT
GENADM
PRICE$0.00
2015
WWW.TIXTOPAST.COM
Front
Back

27. PRINT ADS

28. PRINT ADS

29. VISUAL:
EXT- A lonely highway, tumbleweeds roll across the upstate New York tarmac. A road sign
reads “10 miles to Woodstock.”
Suddenly, a VW bus rips past like a bat out of hell, headed down the lonely road.
AUDIO:
(With volume) Crosby, Still, Nash “Woodstock” begins to play.
VISUAL:
The shot follows the speeding van from behind, then from the side. Through the passenger
side we see a rather odd driver. Not the hippy that is usually at the helm, but instead a
middle-aged man, hair slicked back and wearing a nice polo.
INT- facing into the car from the front windshield.
We see a standard “We are the Millers” type family. Clean cut, all American, and a tad dorky.
Mom is in a sensible cardigan, the little boy and little girl in a t-shirt and a dress, and even a
golden retriever with a bandana around its neck.
The family dances exactly how you might expect a bunch of white people in a car to dance.
EXT- The VW Bus screeches into the exit that is marked as “Woodstock”
Instead of pulling up to a music festival, however, they pull up to a small cottage.
As they get out of the car and unpack, you see two elderly hippies on the front step
welcoming them into their home with hugs.
Title reads: “The only way to travel to the past”
Title reads: “tix2past.com”
TV SPOT

30. The only way to travel
to the past
www.tixtopast.com

31. Tickets to the past don’t exist, but
time travellers do. You need one of
those. Someone who was there.
Someone who saw it all. We can’t
bring you back in time, but there’s a
pretty good chance you know
someone who can.
COPY

32. THANK YOU

33. NOW GO CALL YOUR GRANDMA.