The document provides guidance on monetizing a podcast or audio show through advertising and sponsorships. It recommends generating revenue by negotiating deals with advertisers and sponsors for different types of ads like audio, display, and advertorials. It also suggests building a media kit to market the show to potential advertisers, including details about the host, show, audience, stats, advertising opportunities, and pricing. Resources are provided for creating media kits and accepting ads.

1. Part 2: Advertising & Sponsorship Series
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2. Monetize
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3. Advertisers & Sponsors
Generate revenue by negotiating deals with advertisers and sponsors.
Audio and
Display Ads
Revenue
Giveaways Advertorials
$
Product
Reviews
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4. Media Kit - Building a Case for Your Show
Now that you have your show branding all set and ready to go, you need
to build a compelling case for advertisers in the form of a media kit that
reflects your brand and includes the following:
• Introduction (describe yourself & your expertise)
• Your show (i.e. what’s it about, when is it?)
• Your audience (i.e. age, gender, location, income)
• Show stats (i.e. listeners, visitors)
• Online media reach (i.e. Klout, followers, fans, etc.)
• Awards, press mentions, testimonials
• Advertising Opps (i.e. banner, audio ads, etc.)
• Pricing/Payment
• About BlogTalkRadio (refer to our media kit)
* You can also put together a customized pitch based on a specific advertiser you are
targeting (i.e. contest giveaway, product mention, etc.)
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5. Resources
We found that the Mommy Blogger Club Network has some great
resources for hosts looking to monetize content.
• How To Accept Adshttp://www.mombloggersclub.com/page/how-to-
accept-ads-on-your-blog
• Media Kit Templatehttp://www.mombloggersclub.com/page/media-kit-
template-for-mom
Also Helpful
• Blogging Basics 101http://www.bloggingbasics101.com/2009/02/your-
blogs-media-kit/
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6. THANK YOU

7. The easiest way for individuals and businesses to
create and share interactive audio on the web.
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