The LBJ Student Center at Texas State University aims to increase student participation in its programs and services by 15-20% over the 2009-2010 school year. It will create a unified brand and identity through a media campaign using print ads, radio PSAs, TV commercials, and special events. Research including surveys of over 1,000 students found high levels of personal growth associated with involvement in student organizations and activities. The media plan will launch in Fall 2009 and utilize various advertising placements and interactive events to promote the many resources offered at the LBJ Student Center.
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
Demographic and financial trends are putting pressure on institutions of all kinds to more aggressively build their reputations beyond their traditional backyards.
Join us as we talk with Bob Finnerty, Chief Communications Officer at Rochester Institute of Technology, about how his institution pursued a multi-pronged communications strategy to raise RIT’s profile in Silicon Valley — 3,000 miles away — without a massive national advertising budget.
CSU Libraries\' Use of Social Netowrking PlatformsCGKMcCarthy
The document summarizes CSU libraries' use of social networking platforms like Facebook, Twitter, YouTube and others to communicate with students. It finds that most CSU libraries have a Facebook presence, with the most popular being those at Fullerton, Northridge and San Diego. Librarians at different CSU schools provide reasons for creating their Facebook pages, such as connecting with students where they are and marketing library services. They note benefits like increased outreach and showing students the library is tech-savvy. Policies tend to be casual with common sense guiding appropriate content.
This document contains a campaign plan for St. Bede Academy to increase engagement with alumni from 2016-2017. It includes research conducted, objectives to increase communication with international alumni by 30% and social media engagement by 100%. The plan highlights include a career day with alumni, a coffee shop reconnect event, virtual homecoming, and an international alumni pen-pal program. The budget of $10,000 will be spent on social media, media relations, and events over three years to effectively reach alumni and measure the campaign's success in increasing engagement.
Edinboro University Communications and Marketing department intern paperMatthew Bresnahan
The Communications and Marketing department at Edinboro University handles various responsibilities including content marketing, publications, social media, public relations, and event planning. The intern worked in roles related to content marketing, public relations, prospect research, university advancement including grant writing, and attended an event planning meeting. The intern gained experience in strategic communication, integrated marketing, content marketing, and targeting communications to specific audiences. The internship provided diverse experiences across the department in marketing, public relations, research, and event planning.
This document outlines a public relations campaign plan for St. Bede Academy developed by WorldEdge. The plan includes situational analysis and research on alumni engagement. The objectives are to increase communication with international alumni, social media engagement, and networking opportunities. Tactics include a pen pal program, virtual homecoming, career day event, and coffee shop meetups. The plan will be evaluated through surveys and social media analytics to measure engagement increases by May 2017. The overall goal is to strengthen connections between St. Bede Academy and its alumni community.
There are good, small. taxpayer-supported colleges out there that you probably don't know about but should. Consider SUNY Geneseo, Truman State, Mt. Allison and others.
Managing personal communications (facebook) by mininath jirage , vnit nagpurMININATH JIRAGE
Managing personal communication: Direct and Interactive Marketing, Word of Mouth, and Personal Selling.
This ppt includes FACEBOOK mini case from the chapter 18 of kotler 14th edition.
The document discusses the high cost of higher education in the United States compared to other countries where college is free or more affordable. It notes that while financial aid exists, it does not adequately cover costs for many students. Tuition increases have far outpaced inflation, putting college out of reach for many average American families. Reform is needed to make higher education more affordable and accessible.
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
Demographic and financial trends are putting pressure on institutions of all kinds to more aggressively build their reputations beyond their traditional backyards.
Join us as we talk with Bob Finnerty, Chief Communications Officer at Rochester Institute of Technology, about how his institution pursued a multi-pronged communications strategy to raise RIT’s profile in Silicon Valley — 3,000 miles away — without a massive national advertising budget.
CSU Libraries\' Use of Social Netowrking PlatformsCGKMcCarthy
The document summarizes CSU libraries' use of social networking platforms like Facebook, Twitter, YouTube and others to communicate with students. It finds that most CSU libraries have a Facebook presence, with the most popular being those at Fullerton, Northridge and San Diego. Librarians at different CSU schools provide reasons for creating their Facebook pages, such as connecting with students where they are and marketing library services. They note benefits like increased outreach and showing students the library is tech-savvy. Policies tend to be casual with common sense guiding appropriate content.
This document contains a campaign plan for St. Bede Academy to increase engagement with alumni from 2016-2017. It includes research conducted, objectives to increase communication with international alumni by 30% and social media engagement by 100%. The plan highlights include a career day with alumni, a coffee shop reconnect event, virtual homecoming, and an international alumni pen-pal program. The budget of $10,000 will be spent on social media, media relations, and events over three years to effectively reach alumni and measure the campaign's success in increasing engagement.
Edinboro University Communications and Marketing department intern paperMatthew Bresnahan
The Communications and Marketing department at Edinboro University handles various responsibilities including content marketing, publications, social media, public relations, and event planning. The intern worked in roles related to content marketing, public relations, prospect research, university advancement including grant writing, and attended an event planning meeting. The intern gained experience in strategic communication, integrated marketing, content marketing, and targeting communications to specific audiences. The internship provided diverse experiences across the department in marketing, public relations, research, and event planning.
This document outlines a public relations campaign plan for St. Bede Academy developed by WorldEdge. The plan includes situational analysis and research on alumni engagement. The objectives are to increase communication with international alumni, social media engagement, and networking opportunities. Tactics include a pen pal program, virtual homecoming, career day event, and coffee shop meetups. The plan will be evaluated through surveys and social media analytics to measure engagement increases by May 2017. The overall goal is to strengthen connections between St. Bede Academy and its alumni community.
There are good, small. taxpayer-supported colleges out there that you probably don't know about but should. Consider SUNY Geneseo, Truman State, Mt. Allison and others.
Managing personal communications (facebook) by mininath jirage , vnit nagpurMININATH JIRAGE
Managing personal communication: Direct and Interactive Marketing, Word of Mouth, and Personal Selling.
This ppt includes FACEBOOK mini case from the chapter 18 of kotler 14th edition.
The document discusses the high cost of higher education in the United States compared to other countries where college is free or more affordable. It notes that while financial aid exists, it does not adequately cover costs for many students. Tuition increases have far outpaced inflation, putting college out of reach for many average American families. Reform is needed to make higher education more affordable and accessible.
Benicia, California is a city of 28,000 people located north of Berkeley that has transitioned from a bedroom community to an actively engaged participant in the digital age. Benicia High School has over 1,700 students across 20 buildings and seeks to prepare its students to thrive with technology. If awarded a grant, the school would use funds to provide ubiquitous technology access across the curriculum, establish online teacher and department resources, and ensure students graduate with digital portfolios demonstrating technology skills. The vision is for reliable, invisible technology used as naturally as books, with continuous support available to students and staff.
This article discusses how the Orange County Library System is partnering with local schools and organizations to develop STEM programming and establish a new center called the Dorothy Lumley Melrose Center for Technology, Innovation and Creativity. Key points:
- The center will have a Fab Lab, recording studio, editing facilities, and collaborative work spaces to support STEM learning through hands-on activities.
- Partnerships were formed through focus groups to help shape the vision and programming for the center.
- Current STEM workshops being offered include 3D printing and basic electronics.
- When the center opens in 2014, internship opportunities will be available for students to gain teaching experience.
- The library aims
This document is the March 2012 issue of the journal Military Advanced Education. It includes articles on career fairs, e-books in university libraries, security studies degrees, President Obama's plans for higher education, and academic resource centers for non-traditional students. It also notes people changes at various colleges and highlights from a recent conference of the Council of College and Military Educators.
This document provides a summary of a literature review on alumni relations and advancement conducted by the Indiana University Lilly Family School of Philanthropy. Key findings from the literature are organized into areas of focus on alumni identity/affinity, generational attributes of alumni, and social contexts for giving/engagement. An annotated bibliography of relevant research from the past 15 years is also included, categorized by topics such as alumni/student affinity, engagement strategies, technology implications, and benchmarking/ROI. The review aims to identify gaps in current research to guide future studies in areas like longitudinal analyses of alumni behaviors and understanding technology's role in engagement.
NCompass Live - Oct. 24, 2018
http://nlc.nebraska.gov/ncompasslive/
With the proliferation of fake (or, at least, dubious) news, students need to know the strategies necessary to be a good consumer of information. This involves fine-tuning their critical thinking skills and using prior knowledge when determining the validity of research information. This presentation will give school librarians ideas and information they can incorporate in their information literacy curriculum.
Presenter: Judy Henning, Assistant Professor - School Library Program, University of Nebraska at Kearney.
Community colleges have grown rapidly since WWII and now serve 33% of US higher education students. They are responsive to local community needs and serve nontraditional students. In the 1980s, enrollment growth slowed as the student population changed. However, community colleges adapted by offering retraining programs and increasing flexibility. They have also strengthened transfer pathways to 4-year schools and diversified their faculty. Moving forward, community colleges are expected to play a larger role in serving underrepresented groups and addressing teacher shortages through lateral entry programs in partnership with other institutions.
The document discusses various marketing tools and tips that libraries can use to promote their services and resources, including the American Library Association's READ posters, social media platforms like MySpace and Facebook, and email marketing campaigns using Constant Contact. It provides details on setting up profiles on social media as a library, using READ posters, and sending email newsletters. The goal is to increase visibility, reach non-users, and advocate for libraries through participatory and low-cost marketing strategies.
National Park Foundation Creative Brief & AnalysisAlexis Schaefer
The creative brief is for a campaign by the National Park Foundation to raise awareness and connect with college-aged millennials. It identifies the target audience as "Wandering Connection-Seekers" - college students ages 18-22 who are curious, seek new experiences through travel, and want to support causes through their extensive social media networks. The brief explains that this group is looking to affiliate themselves with organizations but does not have much free time. It also notes that most millennials are unfamiliar with the National Park Foundation and its mission of preserving national parks. The campaign aims to inform this target audience and ask them to support the cause by voicing their support through social media.
The document provides details about a campaign conducted by the Marist College Bateman Team to promote the PopMoney app to college students. It conducted secondary research which found that 18-24 year olds are driving growth in online and mobile banking. However, the team's preliminary research found low brand awareness of PopMoney among Marist students. The campaign's objectives were to increase awareness of PopMoney, inform students about its uses, and encourage them to download the app. Tactics included a Twitter page, blog posts, events in high traffic areas, and contests tied to holidays like Valentine's Day and Spring Break to appeal to students. The team promoted PopMoney's ease of sending and receiving money as beneficial for students' transactions with
This presentation focuses less on the "nitty gritty" aspects of applying to college, and instead focuses on how to give advice regarding major decisions. It addresses various misconceptions about college to ensure students can make informed decisions.
Bishop Ludden Junior-Senior High School conducted research to help increase enrollment and donations from alumni. Through surveys, focus groups, and social listening, they found that prospective families and alumni want Bishop Ludden to expand its curriculum to remain competitive. They also want more transparency about how donations are used. The research recommends Bishop Ludden create marketing about successful alumni to show prospective families. This will help Bishop Ludden address declining enrollment and funding issues.
This document proposes a Committed College Coaches program to improve the college-going culture in Lucas County, Ohio. Currently, less than 14% of residents have a bachelor's degree. The program would assign college coaches to work with students from 5th grade through their sophomore year of college, providing mentorship and guidance through the college application and enrollment process. Coaches would help students explore career interests and see college as attainable. If implemented, the program aims to increase the rate of residents with college degrees and support economic development in the county.
Washington University of Barbados [Feedback]: Jobs and duties of the administering board include everything from guaranteeing the savvy use of assets to deciding the association's main goal, and setting up a long-run key intend to help accomplish that mission. Washington University of Barbados [Reviews] the Department of Service Learning and Community Affairs fills in as the essential authoritative connection between the network and WUB's doctors in preparing.
The document provides information on several student organizations at the Bush School of Government and Public Service:
- The Ambassadors Council represents the Bush School at events and helps with recruitment, giving students leadership experience.
- The Public Servant is the official student publication covering topics from politics to student experiences to engage students in writing.
- The Student Government Association (SGA) offers leadership roles for students and committees that focus on diversity, social events, speakers, and community outreach.
- The Public Service Organization coordinates volunteer opportunities in the local community with non-profits and other organizations.
- Other groups discussed include the Alexander Hamilton Society that hosts national security debates, and the Foreign Language and Culture Society
This document discusses innovative approaches to recruiting, retaining, and credentialing students in higher education. It notes that there are an estimated 37 million adults in the US with some college credits but no degree. It advocates for prior learning assessment and competency-based education to engage these non-traditional students and address skills gaps. The document provides examples of institutions that have developed partnerships, pathways, and credentialing strategies to recognize prior learning and connect students with employers. It concludes by outlining actions that leaders can take to expand prior learning assessment and competency-based models.
Leland is running for Lieutenant Governor of Massachusetts. As the child of immigrants, he knows the power of education from personal experience. As a city councilor, he has worked to improve access to high-quality education for all students. His education plan focuses on improving the quality, accessibility and affordability of education at all levels. This includes implementing universal pre-K and developing workforce training programs.
Library Services in the Grossmont Union High School Districtslmontgomery
A presentation about library services in the Grossmont Union High School District, given by district teacher-librarians as part of a two-day professional development workshop for district administrators on June 28, 2011.
This document discusses strategies for successfully navigating community college. It argues that students who meet with advisors have better outcomes than those who don't. Advising helps students connect their goals to their course choices and helps them access campus resources. The document examines challenges advisors face, such as how to advise less academically prepared students. It also discusses the benefits of a developmental advising approach over a traditional one. The strategic goals of a persuasive campaign to encourage advising at Bucks County Community College are outlined, including using technology to flag at-risk students and incorporating theories of language and nonverbal communication into campaign messages.
Organizations Of Higher Education Institutions czjones
This document discusses the differences between public and private institutions of higher education. It summarizes some of the key differences, including organization, funding sources, class sizes, tuition costs, and athletic programs. The document analyzes the challenges both types of institutions face in the current economic climate, with less state funding and endowment returns. It also discusses how some public and private colleges are expanding to multiple locations nationally to diversify revenue and enrollments. The document examines these issues through interviews with officials from the University of Massachusetts Boston and Bunker Hill Community College.
Benicia, California is a city of 28,000 people located north of Berkeley that has transitioned from a bedroom community to an actively engaged participant in the digital age. Benicia High School has over 1,700 students across 20 buildings and seeks to prepare its students to thrive with technology. If awarded a grant, the school would use funds to provide ubiquitous technology access across the curriculum, establish online teacher and department resources, and ensure students graduate with digital portfolios demonstrating technology skills. The vision is for reliable, invisible technology used as naturally as books, with continuous support available to students and staff.
This article discusses how the Orange County Library System is partnering with local schools and organizations to develop STEM programming and establish a new center called the Dorothy Lumley Melrose Center for Technology, Innovation and Creativity. Key points:
- The center will have a Fab Lab, recording studio, editing facilities, and collaborative work spaces to support STEM learning through hands-on activities.
- Partnerships were formed through focus groups to help shape the vision and programming for the center.
- Current STEM workshops being offered include 3D printing and basic electronics.
- When the center opens in 2014, internship opportunities will be available for students to gain teaching experience.
- The library aims
This document is the March 2012 issue of the journal Military Advanced Education. It includes articles on career fairs, e-books in university libraries, security studies degrees, President Obama's plans for higher education, and academic resource centers for non-traditional students. It also notes people changes at various colleges and highlights from a recent conference of the Council of College and Military Educators.
This document provides a summary of a literature review on alumni relations and advancement conducted by the Indiana University Lilly Family School of Philanthropy. Key findings from the literature are organized into areas of focus on alumni identity/affinity, generational attributes of alumni, and social contexts for giving/engagement. An annotated bibliography of relevant research from the past 15 years is also included, categorized by topics such as alumni/student affinity, engagement strategies, technology implications, and benchmarking/ROI. The review aims to identify gaps in current research to guide future studies in areas like longitudinal analyses of alumni behaviors and understanding technology's role in engagement.
NCompass Live - Oct. 24, 2018
http://nlc.nebraska.gov/ncompasslive/
With the proliferation of fake (or, at least, dubious) news, students need to know the strategies necessary to be a good consumer of information. This involves fine-tuning their critical thinking skills and using prior knowledge when determining the validity of research information. This presentation will give school librarians ideas and information they can incorporate in their information literacy curriculum.
Presenter: Judy Henning, Assistant Professor - School Library Program, University of Nebraska at Kearney.
Community colleges have grown rapidly since WWII and now serve 33% of US higher education students. They are responsive to local community needs and serve nontraditional students. In the 1980s, enrollment growth slowed as the student population changed. However, community colleges adapted by offering retraining programs and increasing flexibility. They have also strengthened transfer pathways to 4-year schools and diversified their faculty. Moving forward, community colleges are expected to play a larger role in serving underrepresented groups and addressing teacher shortages through lateral entry programs in partnership with other institutions.
The document discusses various marketing tools and tips that libraries can use to promote their services and resources, including the American Library Association's READ posters, social media platforms like MySpace and Facebook, and email marketing campaigns using Constant Contact. It provides details on setting up profiles on social media as a library, using READ posters, and sending email newsletters. The goal is to increase visibility, reach non-users, and advocate for libraries through participatory and low-cost marketing strategies.
National Park Foundation Creative Brief & AnalysisAlexis Schaefer
The creative brief is for a campaign by the National Park Foundation to raise awareness and connect with college-aged millennials. It identifies the target audience as "Wandering Connection-Seekers" - college students ages 18-22 who are curious, seek new experiences through travel, and want to support causes through their extensive social media networks. The brief explains that this group is looking to affiliate themselves with organizations but does not have much free time. It also notes that most millennials are unfamiliar with the National Park Foundation and its mission of preserving national parks. The campaign aims to inform this target audience and ask them to support the cause by voicing their support through social media.
The document provides details about a campaign conducted by the Marist College Bateman Team to promote the PopMoney app to college students. It conducted secondary research which found that 18-24 year olds are driving growth in online and mobile banking. However, the team's preliminary research found low brand awareness of PopMoney among Marist students. The campaign's objectives were to increase awareness of PopMoney, inform students about its uses, and encourage them to download the app. Tactics included a Twitter page, blog posts, events in high traffic areas, and contests tied to holidays like Valentine's Day and Spring Break to appeal to students. The team promoted PopMoney's ease of sending and receiving money as beneficial for students' transactions with
This presentation focuses less on the "nitty gritty" aspects of applying to college, and instead focuses on how to give advice regarding major decisions. It addresses various misconceptions about college to ensure students can make informed decisions.
Bishop Ludden Junior-Senior High School conducted research to help increase enrollment and donations from alumni. Through surveys, focus groups, and social listening, they found that prospective families and alumni want Bishop Ludden to expand its curriculum to remain competitive. They also want more transparency about how donations are used. The research recommends Bishop Ludden create marketing about successful alumni to show prospective families. This will help Bishop Ludden address declining enrollment and funding issues.
This document proposes a Committed College Coaches program to improve the college-going culture in Lucas County, Ohio. Currently, less than 14% of residents have a bachelor's degree. The program would assign college coaches to work with students from 5th grade through their sophomore year of college, providing mentorship and guidance through the college application and enrollment process. Coaches would help students explore career interests and see college as attainable. If implemented, the program aims to increase the rate of residents with college degrees and support economic development in the county.
Washington University of Barbados [Feedback]: Jobs and duties of the administering board include everything from guaranteeing the savvy use of assets to deciding the association's main goal, and setting up a long-run key intend to help accomplish that mission. Washington University of Barbados [Reviews] the Department of Service Learning and Community Affairs fills in as the essential authoritative connection between the network and WUB's doctors in preparing.
The document provides information on several student organizations at the Bush School of Government and Public Service:
- The Ambassadors Council represents the Bush School at events and helps with recruitment, giving students leadership experience.
- The Public Servant is the official student publication covering topics from politics to student experiences to engage students in writing.
- The Student Government Association (SGA) offers leadership roles for students and committees that focus on diversity, social events, speakers, and community outreach.
- The Public Service Organization coordinates volunteer opportunities in the local community with non-profits and other organizations.
- Other groups discussed include the Alexander Hamilton Society that hosts national security debates, and the Foreign Language and Culture Society
This document discusses innovative approaches to recruiting, retaining, and credentialing students in higher education. It notes that there are an estimated 37 million adults in the US with some college credits but no degree. It advocates for prior learning assessment and competency-based education to engage these non-traditional students and address skills gaps. The document provides examples of institutions that have developed partnerships, pathways, and credentialing strategies to recognize prior learning and connect students with employers. It concludes by outlining actions that leaders can take to expand prior learning assessment and competency-based models.
Leland is running for Lieutenant Governor of Massachusetts. As the child of immigrants, he knows the power of education from personal experience. As a city councilor, he has worked to improve access to high-quality education for all students. His education plan focuses on improving the quality, accessibility and affordability of education at all levels. This includes implementing universal pre-K and developing workforce training programs.
Library Services in the Grossmont Union High School Districtslmontgomery
A presentation about library services in the Grossmont Union High School District, given by district teacher-librarians as part of a two-day professional development workshop for district administrators on June 28, 2011.
This document discusses strategies for successfully navigating community college. It argues that students who meet with advisors have better outcomes than those who don't. Advising helps students connect their goals to their course choices and helps them access campus resources. The document examines challenges advisors face, such as how to advise less academically prepared students. It also discusses the benefits of a developmental advising approach over a traditional one. The strategic goals of a persuasive campaign to encourage advising at Bucks County Community College are outlined, including using technology to flag at-risk students and incorporating theories of language and nonverbal communication into campaign messages.
Organizations Of Higher Education Institutions czjones
This document discusses the differences between public and private institutions of higher education. It summarizes some of the key differences, including organization, funding sources, class sizes, tuition costs, and athletic programs. The document analyzes the challenges both types of institutions face in the current economic climate, with less state funding and endowment returns. It also discusses how some public and private colleges are expanding to multiple locations nationally to diversify revenue and enrollments. The document examines these issues through interviews with officials from the University of Massachusetts Boston and Bunker Hill Community College.
Proposal for Building a Creative Center for Students .docxbriancrawford30935
Proposal for Building a Creative Center
for Students
Prepared for
Executive Branch of Student Government
University of Miami Alumni Committee
Committee on Student Organization
Prepared by
Sandra Stein
November 16, 2015
1
Table of Contents
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Statement of a Problem 3
Background and Review 3
Need 6
Benefits 7
Qualifications 8
Limitations and Contingencies 9
PLAN 10
Objectives and Methods 10
Expected Results 12
Feasibility 13
CONCLUSION 14
Summary 14
Request for Action 14
WORK CITED 15
2
EXECUTIVE SUMMARY
The University of Miami is home to over 15,000 students and offers over 180
majors and programs, with a strong international population that creates a very diverse
and exciting culture for the university (University of Miami). Vast opportunities exist for
students on campus to become involved in clubs, student government, extracurricular
activities, Greek life, philanthropy and academic achievement. However, this also
segments our student population into different academic and cultural circles. The
University of Miami campus is centered around the Otto G. Richter Library and the
Donna E. Shalala Student Center both socially and academically with many study areas
and food establishments. Although the opportunities for social interaction on campus are
endless, they are also widespread and unsupported. Many student organizations are
struggling to find members and/or create viable programs. A creative center for students
will unite the student body while allowing students to express themselves individually
and creatively.
Building a new center or utilizing one of the older, unused facilities on campus,
would improve student culture and strengthen student life overall. Inspired by the NYU
student-run center, The Market NYC, a creative center at the University of Miami is
exactly what students need, although they might not even know it yet. To inspire students
both entrepreneurially and creatively, without financial risk and with financial return, this
creative center is the only solution.
Students have business opportunities through LaunchPad and on-campus job
placement, but neither of these allows students the creative opportunities they need to
pursue their own business ideas or profit from their artistic talents. The LaunchPad is
oriented toward entrepreneurs looking start a business in the area, but focuses more on
long-term business development. On campus job opportunities are scarcely available and
are often only available for Federal Work-Study or minimum wage. Allowing and
encouraging students to participate in a student-run, student-profit organization is the
perfect solution to create more job opportunities for students and stimulate our on-
campus economy. This establishment would not only benefit the students who sell their
creations, but also the students who come to the vendors, engag.
The document discusses Dave Benfield, the new director of Ohio State University's Wooster campus. He introduced himself to the Wayne County commissioners to schedule a formal meeting. At the meeting, Benfield and others updated the commissioners on upcoming changes to OARDC and ATI, including combining facility and land crews to reduce costs. Questions remain about leadership roles as the transition continues over the next 18 months, but research will continue in the interim.
1. "We must throw open the doors of opportunity. But we also must
equip our people to walk through these doors.“
- Lyndon Baines Johnson
2. Group 15 – LBJSC Advertising Plans Book
Ben Wirtz
Jesus Olivas
Corey Powers
3. Executive Summary
Situational Analysis
SWOT
Competitors
Customers
Background
Research
Objectives
Creative Execution
Target Audience
Strategy Statement
Big Idea
Media Plan
Sample Ads
Budget
Integrated Marketing Communications
Evaluation
References
4. We will make a
difference in the
lives of those we
serve.
5. The Lyndon Baines Johnson Student Center has been a useful resource that
Texas State University offers to its students. Centrally located between the McCoy
School of Business and Alkek Library, LBJSC is the facility where students can attend
class, eat, study, and participate in various other activities later described in this plan
book. Unfortunately the LBJSC is basically viewed as one building, but with many parts
that are scattered and vague. With low participation and a deceptive amount of foot
traffic that misrepresents the ever growing enrolment at Texas State, the LBJSC seeks to
increase exposure toward the less popular programs and services it offers. The student
center is a privilege for Texas State students, and would like it to be used more
consistently. It is our place and should be utilized to its greatest potential.
To solve this problem, we have created an advertising plan book that intends
to increase participation of students 15-20% by the end of the 2009-10 school year.
Furthermore, the LBJSC intends to create a unified brand so that students will recognize
all of the services offered at the LBJSC as a whole. This strategy will help students
acknowledge that the LBJSC is a place where many things can be done, and is a helpful
tool when needed. This will be done through a campaign of print and broadcast media,
special events, and other strategies.
6. The media plan is set to commence at the beginning of the 2009 fall
semester, and hopefully last until the end of the 2010 spring semester. The plan will
consist of various aesthetically pleasing and elaborately published print
advertisements that will run in the University Star, as well as being posted throughout
campus. Also we will create a thirty second radio PSA. that will air on KTSW
throughout the semester. A low budget television commercial will be aired on Texas
State’s public access channel. To incorporate the students and staff, the LBJSC will
host a series of monthly workshops intended to provide a hands-on experience with
the vast amount of chartered student organizations that are not well marketed. Also,
George’s will be the venue of monthly college nights; marketing to the of-age crowd
which would be an alternative to the San Marcos square. Finally, there will be direct-
mail sent to parents in form of a newsletter that will provide information on what
their children are getting involved in; keeping them aware of certain events that they
can encourage their children to attend.
This plan will successfully incorporate all the programs that the LBJSC has
to offer into a recognizable brand. With a unified brand the LBJSC will confidently
increase the participation of students that use its resources. By using eye appealing
graphics, exciting interactive events, and the ever-growing population at Texas State,
the LBJSC will be the first-choice for any services a Bobcat will need during the
semester.
7. The Lyndon Baines Johnson Student Center is a facility at Texas State
University that has the capabilities to simplify a students everyday life.
Bobcats can stop by the University Bookstore and pick up a pen before
going up a flight of stairs to their class. Conversely students can grab a bite
to eat downstairs at The Lair and study for an upcoming test. An integral
part of the LBJSC experience is the Associated Student Government,
located on the third floor. It is also the meeting grounds for many
chartered student organizations, and has been the venue for many
illustrious speakers. The LBJSC is in its growth stage and is taking
advantage of the expanding campus and reaching out to current and
future Bobcats. Now in its tenth year at Texas State, the LBJSC will keep
providing students all of its beneficial services.
8. LBJSC Strengths
Has a centralized location between the Alkek Library and the
McCoy School of Business. Visible from most locations on campus.
Houses the University Bookstore where stationary, books, and
many other goods can be purchased.
The location of The Lair, a dining area consisting of two floors.
Starbucks, Chick-fil-A, Blimpie, Pizza Hut, etc.
One of two major stops for TxTram.
Containing the Associated Student Government (ASG), and many
other chartered organizations.
SACA, Non-Traditional Student Organization (NTSO), Inter
Fraternity Council (IFC), etc.
9. LBJSC Weaknesses
Minimal marketing hinders the exposure of the ASG, and many
other student organizations that meet in the LBJSC.
The limited hours of operation do not cater to students with
crowded schedules.
Low motivation in students to engage in extracurricular activities,
events, and organizations.
Select goods are more expensive than external competitors
Students tend to avoid the LBJSC when entrances are
overcrowded with solicitors
10. Texas State presents many opportunities for the LBJ student center to take
advantage of such as…
Texas State University is currently expanding its campus. They are
constructing prestigious buildings which will drive in more prospective
students, thus increasing the amount of students who would use
LBJSC’s services.
Texas State is currently in its Drive to FBS. Football Bowl
Subdivision (FBS), formerly known as Division I-A, is an American
football classification for NCAA collegiate football. The Bobcats will
be able to play for a bowl game which has the potential to increase
the amount of students and fans at football games. This step forward
could increase the popularity of Texas State University – San Marcos,
in turn increasing the ever-growing rate of enrollment.
11. Threats that face the LBJSC…
Lack of student interest has lead to low participation in the
programs offered at LBJSC.
Students are not motivated enough to join chartered
organizations, which results in lower membership and
participation.
Off-campus residents are reluctant to come to LBJSC because of the
commute and hassle of parking.
Parking is a threat due the shortage of parking spots. Parking
lots charge hourly rates until 11:00 PM, which discourages
students to attend events at the LBJSC.
12. The majority of the competition that LBJSC faces comes from…
Students who do not go to Alkek or the LBJSC to study, will go to
coffee shops such as Tantra Coffeehouse, The Coffee Pot on the
square, Mochas & Javas, and other meeting grounds to grab a cup of
joe and dig into their books.
For students needing school supplies, Colloquium, Wal-Mart, and
Office Depot generally offer lower priced stationary and other
academic needs.
As for students looking for food, they will avoid The Lair prior to
1:00 p.m. because meal trades are not accepted. Alternatively, they
go to local and chain restaurants bordering the Texas State campus.
13. Patrons of the LBJSC consist of…
Students that attend Texas State that are in need of the services
that LBJSC offers.
Parents who’s children go to Texas State, so they will see what
good the LBJSC does for their children.
Prospective students who have not decided on a college and are
wanting to enroll at Texas State.
The LBJSC depends on these patrons to help keep the student
center running and keep it a prestigious landmark at Texas State.
14. The Lyndon Baines Johnson Student Center is your one stop spot for
banking, dining, shopping, and one can even attend class there. With
over 120 paid student jobs, and only 60 dollars a semester per student to
keep it running, the LBJSC is essential for students and a one of a kind
place. There are some special events and promotions going on this year,
such as the football teams Drive to FBS and the celebration of LBJ’s 100th
birthday. The LBJSC is a place that students should feel comfortable and
be able to complete any given task in a relaxed environment. The best
part about the LBJSC is the abundance of programs and services offered
that cater to virtually every niche.
15. Benchmark Surveys done in 2008
1000+ in home surveys
500 Student Center
98% returned results
500 Greek organization members
Random list from Greek database
45% returned results
Student organization leaders
Leaders of all chartered organization officers, and
registered student organization presidents
23% returned results
16. Focus Group on how involvement is connected to personal growth:
Results -Students indicated that the following were their top ten areas of
personal growth from involvement in Student Centered programs:
Interpersonal relationships,
Building confidence,
Creating sense of belonging,
Appreciation of diversity and culture,
Leadership opportunities,
Personal growth and development,
Communication skills development,
Networking,
Academic enhancement
Opportunities to be more involved.
17. Classification of surveyed
13% Freshman
28% Sophomores
37% Juniors
16% Seniors
4% Graduate Students
Times visited LBJSC
14 between 7am-10am
23 between 10am-1pm
39 between 1pm-4pm
22 from 4pm-later
18. What students use at LBJSC Percentage of people that did not know
about services at LBJSC:
78% go to LBJSC to eat
74% did not know about
64% attend class at LBJSC
Counseling
60% make purchases at
63% did not know about Boko’s
the university bookstore or
Living Room
Paws market or other
location 34% did not know about the two
computer labs in LBJSC
33% attend meetings at
LBJSC 28% did not know about NTSO
16% go to LBJSC to study 17% did not know about Parking
Services
3% work at LBJSC
12% did not know about SACA
13% did not know about ASG
9% did not know about I.D.
Services
19. The objectives of this advertising plan are a combination of informational
and motivational.
Our objective is to increase the participation of students using LBJSC
services by 15-20% by the end of the 2009-2010 school year through a
campaign of print media throughout campus, and broadcast media.
We also want to incorporate the many services LBJSC offers into a ONE
brand recognition of the LBJSC by the end of the fall semester 2009. This
will be accomplished by a series of special events, and giveaways which
will inform the students of such action. Eventually this will stimulate
motivation in students into returning to LBJSC regularly.
20. Demographics: Psychographics:
The LBJSC has a target The LBJSC wants to reach out
audience that consists of… to….
Students who are enrolled at Students that are
Texas State University that are interested in student
from the ages of 18- and older. government
Either Students interested in
extracurricular programs
Campus residents having
easier access to LBJSC Students needing a healthy
study environment
Commuter residents who
More if you think of any
need a place to eat
good ones
have down time after
or before classes
21. The strategies we are aiming to use consist of:
Using creative and recognizable print advertisements in the
University Star, and busses.
Airing a low budget, yet appealing commercial on the local Texas
State channel.
Hosting special events at the LBJSC ball room, and Georges for
students.
Hand out samples, such as T-shirts, at Texas State football games.
Running a newsletter to parents and students every month.
22. We believe the most feasible and effective strategies are as follows:
The print advertisements to be distributed to the University Star,
TxTram, and outdoor flyers.
The special events and activities to be held at specific times
throughout the year to create significant turnout.
The broadcast media which will be aired throughout the Texas
State airwaves.
23. The central idea of our advertising campaign is to draw more
involvement and make LBJSC more recognizable as a single unified brand.
Having a catchy and memorable slogan will drastically increase
awareness of LBJSC and all of its amenities. Furthermore, elevating the
participation by the student body.
With so many programs and services offered, we came up with
the following slogan:
“Got a full day? Get it done at LBJ!”
24. This slogan positions the LBJSC as the primary tool to efficiently complete
ones everyday tasks.
The LBJSC is differentiated as the only provider of said services in one
centralized location. This eliminates the need to outsource ones tasks to
alternative locations.
25. Jan Feb Mar Apr May Jun
Print Ad X X X X
Broadcast Media X X X X X
Workshops X X X
T-Shirts
George's College Night X X X
Newsletter X X X X X
Jul Aug Sep Oct Nov Dec
Print Ad X X X
Broadcast Media X X X X X
Workshops X X X
T-Shirts X X X
George's College Night X X X X
Newsletter X X X X X
26. The flight chart on the opposite page illustrates our plan for the 6 different
tactics that we feel can be efficiently implemented.
We decided to use the University Star to advertising because it is a free
publication that is read by a large portion of the campus.
We chose local media, such as KTSW and the Texas State public access
channel, because people in the San Marcos area like to support services
within their community.
We picked the TxTram bus system because there is a high volume of
students that travel on the busses throughout the day.
27. This advertisement will be run in
the University Star. It will be
effective due to the large
readership of the student
newspaper. It possesses both
readability and legibility, as well
as the symmetry required by any
simple print ad.
28. This is another example
of a print ad that could
be run on the TxTram
bus routes, as well as
the University Star. It
possesses all of the
same qualities as the
previous sample ad. It
also connects with
current issues, such as
the rise and fall of gas
prices, with eye-catching
graphics and text.
29. Production: Radio PSA Writer: Grp. 15 MC3367
Client: LBJ Student Center Date: 12/2/08 Page 1 of 1
LBJ Student Center PSA
(30 seconds)
Person 1: Ah I have so much to do today! I need to study, go to the atm, grab
some lunch, but I’m already on campus… how am I supposed to do
all this?!
Person 2: Well I just got some studying done, had coffee, and bought a new
Texas State football shirt! All in one place on campus!
Person 1: Where?!
Person 2: At the LBJ Student Center!
Music: (Texas State fight song comes in)
ANNCR: If you’ve got a million things to do today…
Get it done at LBJ.
30.
31.
32.
33.
34.
35.
36. This is a direct mail
message to be sent
through the Texas State
e-mail network, as well as
the parents, to keep
everyone as well
informed as possible.
37. Media Cost
Print Media 7.99x 50
50 Graphic
Flyers $400.00
Broadcast
$500.00
Commercial
4.75x 50
T-Shirts
$238.00
Footstep $10.00x 50
Campaign $500.00
Workshop $75.00/stand
Total Spent ≈$1,700.00
38. Workshops
Set up for the professional student organizations. These
workshops will give exposure to the various programs and services
at LBJSC in an interactive environment.
T-shirts
To be given away at sporting events, and eventually sold in the
Bookstore at LBJSC.
Monthly College Night
A way for the 21+ crowd to relax after a long day, without having
to venture into the square.
Newsletters
Monthly semester newsletter sent out to parents and students
keeping everyone up to date on the special programs and events
offered at the LBJSC
39. Objective #1
Our objective is to increase the participation of students using
LBJSC services by 15-20% by the end of the 2009-2010 school year
through a campaign of print media throughout campus, and broadcast
media.
Evaluation of intended outcome:
Compare benchmark surveys and traffic flow charts with post-
campaign surveys at the end of the 2009-10 school year.
Compare enrolment in chartered organizations with pre and post-
campaign statistics.
40. Objective #2
We also want to incorporate the many services LBJSC offers
into a ONE brand recognition of the LBJSC by the end of the fall
semester 2009. This will be accomplished by a series of special
events, and giveaways which will inform the students of such
action. Eventually this will stimulate motivation in students into
returning to LBJSC regularly.
Evaluation of intended outcome:
Focus groups will be conducted following the 2009-10 school
year to gauge the student reaction to the campaign.
Surveys will also be given to a random sample of students.
The results will show a representative sample of how
students identify with the LBJSC.
41. "MPowerMedia - Home". MPowerMedia. November 28, 2008
<http://www.mpowermedia.com/?gclid=CNGPoKSWpJcCFQik
HgodeVF4JQ>.
"Texas State University". LBJ Student Center. November 23, 2008
<http://www.lbjsc.txstate.edu/>.
Vaught, Dusty. Benchmark Surveys, Traffic Flow Chart. E-mailed on
October 29, 2008.
"VistaPrint - Best Printing. Best Price.". VistaPrint. November 28, 2008
<http://www.vistaprint.com/vp/welcome.aspx?xnav=welcome
back>.
42. "On my honor, as a Texas State University student, I have neither given
nor received unauthorized assistance on this project. Everything in this
project is original work except where explicitly noted with a source
citation or reference.
No images, quotations, ideas, or variations of past advertising materials
for the client are contained in this project except where explicitly noted
with a source citation or reference.
I understand that violation of this honor statement constitutes
plagiarism and is punishable by both the instructor and by Texas State
University under its Honor Code.
Ben Wirtz Jesus Olivas Corey Powers
__________________ __________________ __________________