SlideShare a Scribd company logo
www.ibbds.com
Sources: IAB/PwC Internet Ad Revenue Report, FY 2014; PwC
* Broadcast Television includes Network and Syndicated and Spot television advertising revenue.
** Cable Television includes National Cable Networks and Local Cable television advertising revenue.
Methodology for Cable TV estimate changed in 2014, impacting results shown in the table above from
prior years’ Reports.
internet
49.5$
broacast
TV*
40.5$
cable
TV**
25.2$
radio
17.2$
newspaper
16.7$
magazine
12.8$
out of
home
8.4$
video
game
1.0$
cinema
0.8$

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Advertising Market Share by Media Infographic by ibbds

  • 1. www.ibbds.com Sources: IAB/PwC Internet Ad Revenue Report, FY 2014; PwC * Broadcast Television includes Network and Syndicated and Spot television advertising revenue. ** Cable Television includes National Cable Networks and Local Cable television advertising revenue. Methodology for Cable TV estimate changed in 2014, impacting results shown in the table above from prior years’ Reports. internet 49.5$ broacast TV* 40.5$ cable TV** 25.2$ radio 17.2$ newspaper 16.7$ magazine 12.8$ out of home 8.4$ video game 1.0$ cinema 0.8$