The 15 biggest lies ever told by major advertisersAnna Bezhani
Dr. William Koch created a medication in 1919 called Dr. Koch's Cure All that he claimed could cure many illnesses like tuberculosis and cancer. However, when tested in 1948, doctors found the main ingredient was just distilled water. Many cancer patients treated with it died. Koch fled the country to avoid charges.
Classmates.com falsely advertised a "Gold" membership that allowed contacting old friends, but this was just a marketing tactic. This led to a $9.5 million class action lawsuit settlement for false advertising in 2010.
Airborne, marketed as created by a teacher to prevent colds and flus, had no supporting studies and made ineffective claims according to health experts.
Male enhancement pill
The document discusses several topics related to advertising including its effects on the economy and society, attempts to regulate it, and debates around whether it provides market power or market information. It raises questions about how advertising affects pricing and consumer spending. Ethical issues around the content and accuracy of ads and their potential to make people more materialistic are also examined. The document outlines government regulatory bodies and their concerns with deceptive or misleading ads. It closes by posing questions about the biggest benefits and problems with advertising.
The document discusses governmental regulations of advertising in the United States. It outlines the key regulatory bodies like the Federal Trade Commission (FTC) and their guidelines around deceptive and misleading advertising. The FTC aims to protect consumers from false claims and ensure legitimate competition. Regulations have varied over time, with more regulations in the 1970s and less in the 1980s. Global differences in advertising standards are also examined, with stricter rules in the UK and cultural norms affecting standards in Japan. Examples of enforcement actions by the FTC against companies like Nutella and Dannon for unsupported health claims are provided.
This document discusses drug advertisements and outlines objectives for analyzing them critically. It defines advertising and notes that drug purchases are not made solely by buyers. Advertisements can inform doctors of new drugs but sometimes make misleading claims. The document lists components of good ads and improper practices like highlighting only benefits. It provides guidelines from an industry group on appropriate ad content and complaints processes. Key information to consider in ads includes generic/brand names, ingredients, dosage, and references. Claims should be backed by efficacy, safety and pharmacokinetic data.
The document discusses the Advertising Standards Authority (ASA) and its role in regulating advertisements in the UK according to established advertising codes. The ASA applies these codes to complaints and proactively monitors media to take action against misleading, harmful, or offensive ads. It also protects children by enforcing rules that prohibit ads from exploiting children, encouraging unsafe practices, or promoting age-restricted products to them. Two case studies are presented where the ASA reviewed complaints about ads from L'Oreal and the Department of Health's NHS and determined whether the ads violated any codes.
This document discusses effective messaging strategies for health care reform. It begins by outlining the conservative and administration's messages on health care from 2009, which lacked narrative coherence and emotional resonance. It then provides three principles for effective messaging: 1) Tell a coherent, memorable story with values and principles; 2) Only use messages that feel emotionally genuine; 3) Understand what existing associations and networks a message may activate. The document advocates testing draft messages and developing a range of refined messages informed by focus groups and polls. It provides examples of alternative progressive messages on health care that were shown to test well.
This document proposes a communication campaign to raise awareness about counterfeit medicines in Vietnam. The objectives are to encourage reporting counterfeit medicines, only buying medicines from licensed sources, and saying no to fake drugs. The target audience are urban men aged 35-65. Concepts include using family values and health to encourage safe medicine practices. The communication plan includes voice messages, print ads, expert interviews, and roadshows featuring plays. The budget and timeline are in an attached excel file. The client is expected to provide background information, contacts, and coordinate press involvement to support the objectives.
This document discusses misleading and false advertisements. It begins by defining misleading advertisements as those that misrepresent the characteristics of goods or services in order to mislead consumers. It notes that advertisements influence consumer choice and should be fair and truthful. False advertisements violate consumer rights and can distort competition. The document then provides examples of advertisements that would be considered misleading, such as those making unsubstantiated health claims. It discusses categories of misleading advertisements and laws in India aimed at prohibiting false and misleading claims, such as the Drugs and Magic Remedies Act and Cable Television Network Regulation Act. However, it notes that enforcement of these laws is generally poor.
The 15 biggest lies ever told by major advertisersAnna Bezhani
Dr. William Koch created a medication in 1919 called Dr. Koch's Cure All that he claimed could cure many illnesses like tuberculosis and cancer. However, when tested in 1948, doctors found the main ingredient was just distilled water. Many cancer patients treated with it died. Koch fled the country to avoid charges.
Classmates.com falsely advertised a "Gold" membership that allowed contacting old friends, but this was just a marketing tactic. This led to a $9.5 million class action lawsuit settlement for false advertising in 2010.
Airborne, marketed as created by a teacher to prevent colds and flus, had no supporting studies and made ineffective claims according to health experts.
Male enhancement pill
The document discusses several topics related to advertising including its effects on the economy and society, attempts to regulate it, and debates around whether it provides market power or market information. It raises questions about how advertising affects pricing and consumer spending. Ethical issues around the content and accuracy of ads and their potential to make people more materialistic are also examined. The document outlines government regulatory bodies and their concerns with deceptive or misleading ads. It closes by posing questions about the biggest benefits and problems with advertising.
The document discusses governmental regulations of advertising in the United States. It outlines the key regulatory bodies like the Federal Trade Commission (FTC) and their guidelines around deceptive and misleading advertising. The FTC aims to protect consumers from false claims and ensure legitimate competition. Regulations have varied over time, with more regulations in the 1970s and less in the 1980s. Global differences in advertising standards are also examined, with stricter rules in the UK and cultural norms affecting standards in Japan. Examples of enforcement actions by the FTC against companies like Nutella and Dannon for unsupported health claims are provided.
This document discusses drug advertisements and outlines objectives for analyzing them critically. It defines advertising and notes that drug purchases are not made solely by buyers. Advertisements can inform doctors of new drugs but sometimes make misleading claims. The document lists components of good ads and improper practices like highlighting only benefits. It provides guidelines from an industry group on appropriate ad content and complaints processes. Key information to consider in ads includes generic/brand names, ingredients, dosage, and references. Claims should be backed by efficacy, safety and pharmacokinetic data.
The document discusses the Advertising Standards Authority (ASA) and its role in regulating advertisements in the UK according to established advertising codes. The ASA applies these codes to complaints and proactively monitors media to take action against misleading, harmful, or offensive ads. It also protects children by enforcing rules that prohibit ads from exploiting children, encouraging unsafe practices, or promoting age-restricted products to them. Two case studies are presented where the ASA reviewed complaints about ads from L'Oreal and the Department of Health's NHS and determined whether the ads violated any codes.
This document discusses effective messaging strategies for health care reform. It begins by outlining the conservative and administration's messages on health care from 2009, which lacked narrative coherence and emotional resonance. It then provides three principles for effective messaging: 1) Tell a coherent, memorable story with values and principles; 2) Only use messages that feel emotionally genuine; 3) Understand what existing associations and networks a message may activate. The document advocates testing draft messages and developing a range of refined messages informed by focus groups and polls. It provides examples of alternative progressive messages on health care that were shown to test well.
This document proposes a communication campaign to raise awareness about counterfeit medicines in Vietnam. The objectives are to encourage reporting counterfeit medicines, only buying medicines from licensed sources, and saying no to fake drugs. The target audience are urban men aged 35-65. Concepts include using family values and health to encourage safe medicine practices. The communication plan includes voice messages, print ads, expert interviews, and roadshows featuring plays. The budget and timeline are in an attached excel file. The client is expected to provide background information, contacts, and coordinate press involvement to support the objectives.
This document discusses misleading and false advertisements. It begins by defining misleading advertisements as those that misrepresent the characteristics of goods or services in order to mislead consumers. It notes that advertisements influence consumer choice and should be fair and truthful. False advertisements violate consumer rights and can distort competition. The document then provides examples of advertisements that would be considered misleading, such as those making unsubstantiated health claims. It discusses categories of misleading advertisements and laws in India aimed at prohibiting false and misleading claims, such as the Drugs and Magic Remedies Act and Cable Television Network Regulation Act. However, it notes that enforcement of these laws is generally poor.
This document summarizes statistics and information about eating disorders, body image issues, and the influence of media. Some key points:
- Eating disorders affect 1 in 5 women and 10% of men are diagnosed with an eating disorder at some point. Dieting is also very common.
- The average person sees 400-600 ads per day by age 60, promoting an unrealistic standard of beauty. Billions are spent annually on diet products.
- Cosmetic surgery has increased dramatically, with Americans spending over $12 billion in 2006. Procedures focus on achieving an idealized body type.
- The media and advertising promote unhealthy attitudes about weight, body image, and what it means to be successful
This document summarizes statistics and information about eating disorders, body image issues, and the influence of media. Some key points:
- Eating disorders affect 1 in 5 women and 10% of men are diagnosed with an eating disorder at some point. Dieting is also very common.
- The average person sees 400-600 ads per day by age 60, promoting an unrealistic standard of beauty. Billions are spent annually on diet products and plastic surgery.
- Cosmetic surgery has increased dramatically, with Americans spending over $12 billion in 2006. Breast implants and nonsurgical procedures are most common.
- The media and advertising influence perceptions of thinness and attractiveness, promoting unhealthy behaviors around food
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
The document contains 20 multiple choice questions about advertising regulations in the UK. Key points covered in the questions include:
- The National Vigilance Committee was set up in 1927 to regulate advertising.
- Tobacco advertisements must have at least 50% coverage of government health warnings.
- The three types of problematic advertising are harmful, offensive, and misleading advertisements.
- Alcohol advertisements in the UK cannot feature actors drinking in the workplace or promote binge drinking, underage drinking, or drinking and driving.
- If an advertisement is found to violate regulations, the company must withdraw or modify it. Fines or blacklisting may occur for non-compliance.
This document discusses ethics in advertising. It provides definitions of ethics and explains that ethics are culturally based standards that determine what is right and wrong. The document then discusses various ethical issues in advertising such as deceptive, manipulative, and misleading practices. It outlines the Advertising Standards Council of India which aims to ensure advertising complies with their self-regulation code. The document also summarizes some sample advertising complaints that were upheld for violating codes. It acknowledges the challenging task advertisers face in balancing business objectives with ethical standards.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
CAN INDIAN PHARMA STAY AHEAD OF THE ETHICS CURVE?Anup Soans
The document discusses how pharmaceutical sales managers need to think of new and bold ways to promote their products by considering the concept of the "tipping point", where certain ideas or products suddenly become wildly popular. It explains that for an idea to reach a tipping point, it needs "influencers" who spread it to others, it must appear in the right context or environment, and it must be self-reinforcing as it spreads. The document suggests sales managers can learn from this concept to help their products reach more customers in an epidemic-like manner.
Football Themed Activities, Crossword Puzzle And WritAndrew Molina
1. The document discusses Porter's Five Forces model for analyzing the competitive environment of an industry. It identifies the five forces as the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and intensity of rivalry among existing competitors.
2. It states that the five forces model can be used to analyze how these competitive forces influence the profit potential of an industry and the attractiveness of entering that industry.
3. The document applies the five forces model to analyze the competitive environment of Nestle's industry.
Kate Chopin The Story Of An Hour Essay. Irony in the story of an hour by kat...Noel Brooks
A Feminist Reading of Kate Chopin's "The Story of an Hour". Story Of An Hour - Kate Chopin. Kate Chopin The story of an hour - PHDessay.com. The Story Of An Hour- By: Kate Chopin(1894)-Plot Summary and Analysis. "The Story of An Hour" Kate Chopin (1894). Analyse The Story Of An Hour By Kate Chopin - Story Guest. Kate Chopin: “The Story of an Hour”. The Story of an Hour: A Tale of Freedom and Irony Free Essay Example. Part I: Lecture on Kate Chopin's "The Story of an Hour" - YouTube. The Joy That Kills: Kate Chopin's "The Story of an Hour" - Owlcation.
ThinkNow & Sensis: The Hispanic Millennial ProjectThinkNow
U.S. Hispanics, on average, live longer than non-Hispanic whites. How can this be? Non-Hispanics whites have higher income and education levels which tend to correlate with longer life expectancy. This is known as the Hispanic Health Paradox.
This document outlines the history and challenges faced by Matt Bowden in developing and growing his party pill business in New Zealand. It discusses how he first spotted the opportunity in 1997 after being approached by an advertiser. He began importing and distributing party pills from England to existing drug users. Over time he formalized his business, creating a website, call center, and distribution network. He faced many barriers from regulators who said the pills were medicines requiring restrictions. After initial success, political and media pressures grew. He was eventually able to introduce the new compound BZP, but regulation and compliance with drug policy proved challenging as the industry rapidly grew with many new competitors and unethical behaviors.
This document discusses McDonald's advertising to children and the potential health impacts. It notes that fast food can lead to diseases like heart disease, diabetes, and obesity. The document also discusses how advertising to children may be considered a form of white collar crime, as children cannot understand advertising claims in the same way adults can. It raises questions about whether fast food advertising violates policies around protecting children and whether it is an unethical practice.
This document discusses McDonald's advertising to children and the potential health impacts. It notes that fast food can lead to diseases like heart disease, diabetes, and obesity. The document also discusses how advertising to children may be considered a form of white collar crime, as children cannot understand advertising claims in the same way adults can. It raises questions about whether fast food advertising violates policies aimed at protecting children and whether it is an unethical practice.
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
University Of Florida Essay The Good Life TelegraphMyel Ramos
The document discusses parenting styles portrayed in Romeo and Juliet compared to parenting styles discussed in the Bible. Parenting depicted in the Bible focuses on raising children with discipline, instruction, and correction according to biblical teachings. In contrast, the parents in Romeo and Juliet influence their children through their own teachings and examples, which the children do not always follow wisely. While parents in both want the best for their children, the document suggests biblical parenting may be more effective at guiding children onto the right path long-term.
This document proposes a 3-step hybrid model for sustainable and universal healthcare. Step 1 involves establishing a national drug company to develop quality drugs for social prices to break pharmaceutical monopolies. Step 2 incorporates private health insurances operating in a flexible market alongside social health care programs. Step 3 redefines health services, with social programs covering emergencies, preventative care, vaccines, and serious illnesses not caused by misbehavior, while addressing issues like an aging population, income inequality, and high drug prices that limit healthcare access.
This document discusses various types of intellectual property rights including patents, copyrights, trademarks, trade secrets, and industrial designs. It provides examples of each type of intellectual property right. Patents protect inventions and can be enforced through lawsuits for damages from infringement. Copyright protects original creative works. Trade secrets are confidential business information that provide a competitive advantage if kept secret. The document also discusses some famous intellectual property cases like the dispute between artist Shepard Fairey and the Associated Press over the Hope poster design, and Gillette suing former employees for sharing trade secrets with a competitor.
Trade Blocs in International Marketing - European Union
What is a trade bloc? Why they are formed?
Trade blocs around the world
Types of trading bloc / Levels of economic integration
Trade Bloc - EU
Benefits and Challenges of EU
This document provides information about Introduction to Computers Group 7. It lists the group members and provides brief descriptions of email, how email works, parts of an email address, protocols used for email (SMTP, POP3, IMAP), and what an ATM is along with its basic structure and how ATM transactions work. It also discusses chat/instant messaging explaining how it connects users and how messages are sent and received in real-time. Finally, it touches on video conferencing software Skype, explaining how it allows users to make voice and video calls over the internet using Voice over Internet Protocol (VoIP).
The document discusses plans to launch a new brand of paan products in India. The objectives are to revive the tradition of paan consumption, launch quality products reflecting Indian tastes, and build a globally trusted brand. It analyzes the paan market, identifies opportunities, and discusses marketing strategies. The product line will include various types of paan as well as paan-flavored snacks and drinks. Pricing will be on the higher end to position the brand as premium. Distribution will focus on major cities in India, with potential to expand. Promotional strategies will include social media, websites, and partnerships.
The document discusses operating systems and includes the following information:
1. It provides a list of students with their roll numbers and defines what an operating system is as a set of computer programs that controls hardware and acts as an interface between software and hardware.
2. It discusses why operating systems are studied and some of their key components and functions such as processor management, memory management, and file system management.
3. It provides examples of different types of operating systems like real-time operating systems, single-user operating systems, and multi-user operating systems and gives prices for some common operating systems like Windows, Mac OS, Linux, and Android.
The document discusses how perception affects business communications. It begins by defining perception as using the senses to become aware of something, and communication as conveying information. There are different types of perception including self-perception, environmental perception, learned perception, physical perception, and cultural perception, which are shaped by factors like personality, culture, experiences, and physical senses. Perception affects communication through things like dress, eye contact, tone of voice, and past experiences. Differences in perception based on age, gender, culture, or experiences can negatively impact communication if not properly understood. Overall, the document examines how our perceptions are formed and how varying perceptions between individuals can introduce barriers in effective business communication.
More Related Content
Similar to Advertising Image of Women_Listerine & Corrective Advertising_Advertising Headaches
This document summarizes statistics and information about eating disorders, body image issues, and the influence of media. Some key points:
- Eating disorders affect 1 in 5 women and 10% of men are diagnosed with an eating disorder at some point. Dieting is also very common.
- The average person sees 400-600 ads per day by age 60, promoting an unrealistic standard of beauty. Billions are spent annually on diet products.
- Cosmetic surgery has increased dramatically, with Americans spending over $12 billion in 2006. Procedures focus on achieving an idealized body type.
- The media and advertising promote unhealthy attitudes about weight, body image, and what it means to be successful
This document summarizes statistics and information about eating disorders, body image issues, and the influence of media. Some key points:
- Eating disorders affect 1 in 5 women and 10% of men are diagnosed with an eating disorder at some point. Dieting is also very common.
- The average person sees 400-600 ads per day by age 60, promoting an unrealistic standard of beauty. Billions are spent annually on diet products and plastic surgery.
- Cosmetic surgery has increased dramatically, with Americans spending over $12 billion in 2006. Breast implants and nonsurgical procedures are most common.
- The media and advertising influence perceptions of thinness and attractiveness, promoting unhealthy behaviors around food
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
The document contains 20 multiple choice questions about advertising regulations in the UK. Key points covered in the questions include:
- The National Vigilance Committee was set up in 1927 to regulate advertising.
- Tobacco advertisements must have at least 50% coverage of government health warnings.
- The three types of problematic advertising are harmful, offensive, and misleading advertisements.
- Alcohol advertisements in the UK cannot feature actors drinking in the workplace or promote binge drinking, underage drinking, or drinking and driving.
- If an advertisement is found to violate regulations, the company must withdraw or modify it. Fines or blacklisting may occur for non-compliance.
This document discusses ethics in advertising. It provides definitions of ethics and explains that ethics are culturally based standards that determine what is right and wrong. The document then discusses various ethical issues in advertising such as deceptive, manipulative, and misleading practices. It outlines the Advertising Standards Council of India which aims to ensure advertising complies with their self-regulation code. The document also summarizes some sample advertising complaints that were upheld for violating codes. It acknowledges the challenging task advertisers face in balancing business objectives with ethical standards.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
CAN INDIAN PHARMA STAY AHEAD OF THE ETHICS CURVE?Anup Soans
The document discusses how pharmaceutical sales managers need to think of new and bold ways to promote their products by considering the concept of the "tipping point", where certain ideas or products suddenly become wildly popular. It explains that for an idea to reach a tipping point, it needs "influencers" who spread it to others, it must appear in the right context or environment, and it must be self-reinforcing as it spreads. The document suggests sales managers can learn from this concept to help their products reach more customers in an epidemic-like manner.
Football Themed Activities, Crossword Puzzle And WritAndrew Molina
1. The document discusses Porter's Five Forces model for analyzing the competitive environment of an industry. It identifies the five forces as the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and intensity of rivalry among existing competitors.
2. It states that the five forces model can be used to analyze how these competitive forces influence the profit potential of an industry and the attractiveness of entering that industry.
3. The document applies the five forces model to analyze the competitive environment of Nestle's industry.
Kate Chopin The Story Of An Hour Essay. Irony in the story of an hour by kat...Noel Brooks
A Feminist Reading of Kate Chopin's "The Story of an Hour". Story Of An Hour - Kate Chopin. Kate Chopin The story of an hour - PHDessay.com. The Story Of An Hour- By: Kate Chopin(1894)-Plot Summary and Analysis. "The Story of An Hour" Kate Chopin (1894). Analyse The Story Of An Hour By Kate Chopin - Story Guest. Kate Chopin: “The Story of an Hour”. The Story of an Hour: A Tale of Freedom and Irony Free Essay Example. Part I: Lecture on Kate Chopin's "The Story of an Hour" - YouTube. The Joy That Kills: Kate Chopin's "The Story of an Hour" - Owlcation.
ThinkNow & Sensis: The Hispanic Millennial ProjectThinkNow
U.S. Hispanics, on average, live longer than non-Hispanic whites. How can this be? Non-Hispanics whites have higher income and education levels which tend to correlate with longer life expectancy. This is known as the Hispanic Health Paradox.
This document outlines the history and challenges faced by Matt Bowden in developing and growing his party pill business in New Zealand. It discusses how he first spotted the opportunity in 1997 after being approached by an advertiser. He began importing and distributing party pills from England to existing drug users. Over time he formalized his business, creating a website, call center, and distribution network. He faced many barriers from regulators who said the pills were medicines requiring restrictions. After initial success, political and media pressures grew. He was eventually able to introduce the new compound BZP, but regulation and compliance with drug policy proved challenging as the industry rapidly grew with many new competitors and unethical behaviors.
This document discusses McDonald's advertising to children and the potential health impacts. It notes that fast food can lead to diseases like heart disease, diabetes, and obesity. The document also discusses how advertising to children may be considered a form of white collar crime, as children cannot understand advertising claims in the same way adults can. It raises questions about whether fast food advertising violates policies around protecting children and whether it is an unethical practice.
This document discusses McDonald's advertising to children and the potential health impacts. It notes that fast food can lead to diseases like heart disease, diabetes, and obesity. The document also discusses how advertising to children may be considered a form of white collar crime, as children cannot understand advertising claims in the same way adults can. It raises questions about whether fast food advertising violates policies aimed at protecting children and whether it is an unethical practice.
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
University Of Florida Essay The Good Life TelegraphMyel Ramos
The document discusses parenting styles portrayed in Romeo and Juliet compared to parenting styles discussed in the Bible. Parenting depicted in the Bible focuses on raising children with discipline, instruction, and correction according to biblical teachings. In contrast, the parents in Romeo and Juliet influence their children through their own teachings and examples, which the children do not always follow wisely. While parents in both want the best for their children, the document suggests biblical parenting may be more effective at guiding children onto the right path long-term.
This document proposes a 3-step hybrid model for sustainable and universal healthcare. Step 1 involves establishing a national drug company to develop quality drugs for social prices to break pharmaceutical monopolies. Step 2 incorporates private health insurances operating in a flexible market alongside social health care programs. Step 3 redefines health services, with social programs covering emergencies, preventative care, vaccines, and serious illnesses not caused by misbehavior, while addressing issues like an aging population, income inequality, and high drug prices that limit healthcare access.
Similar to Advertising Image of Women_Listerine & Corrective Advertising_Advertising Headaches (16)
This document discusses various types of intellectual property rights including patents, copyrights, trademarks, trade secrets, and industrial designs. It provides examples of each type of intellectual property right. Patents protect inventions and can be enforced through lawsuits for damages from infringement. Copyright protects original creative works. Trade secrets are confidential business information that provide a competitive advantage if kept secret. The document also discusses some famous intellectual property cases like the dispute between artist Shepard Fairey and the Associated Press over the Hope poster design, and Gillette suing former employees for sharing trade secrets with a competitor.
Trade Blocs in International Marketing - European Union
What is a trade bloc? Why they are formed?
Trade blocs around the world
Types of trading bloc / Levels of economic integration
Trade Bloc - EU
Benefits and Challenges of EU
This document provides information about Introduction to Computers Group 7. It lists the group members and provides brief descriptions of email, how email works, parts of an email address, protocols used for email (SMTP, POP3, IMAP), and what an ATM is along with its basic structure and how ATM transactions work. It also discusses chat/instant messaging explaining how it connects users and how messages are sent and received in real-time. Finally, it touches on video conferencing software Skype, explaining how it allows users to make voice and video calls over the internet using Voice over Internet Protocol (VoIP).
The document discusses plans to launch a new brand of paan products in India. The objectives are to revive the tradition of paan consumption, launch quality products reflecting Indian tastes, and build a globally trusted brand. It analyzes the paan market, identifies opportunities, and discusses marketing strategies. The product line will include various types of paan as well as paan-flavored snacks and drinks. Pricing will be on the higher end to position the brand as premium. Distribution will focus on major cities in India, with potential to expand. Promotional strategies will include social media, websites, and partnerships.
The document discusses operating systems and includes the following information:
1. It provides a list of students with their roll numbers and defines what an operating system is as a set of computer programs that controls hardware and acts as an interface between software and hardware.
2. It discusses why operating systems are studied and some of their key components and functions such as processor management, memory management, and file system management.
3. It provides examples of different types of operating systems like real-time operating systems, single-user operating systems, and multi-user operating systems and gives prices for some common operating systems like Windows, Mac OS, Linux, and Android.
The document discusses how perception affects business communications. It begins by defining perception as using the senses to become aware of something, and communication as conveying information. There are different types of perception including self-perception, environmental perception, learned perception, physical perception, and cultural perception, which are shaped by factors like personality, culture, experiences, and physical senses. Perception affects communication through things like dress, eye contact, tone of voice, and past experiences. Differences in perception based on age, gender, culture, or experiences can negatively impact communication if not properly understood. Overall, the document examines how our perceptions are formed and how varying perceptions between individuals can introduce barriers in effective business communication.
More from Amit Maisheri - Senior Analyst at eClerx (6)
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Advertising Image of Women_Listerine & Corrective Advertising_Advertising Headaches
1. BUSINESS
ENVIRONMENT
1. Advertising's Image of Women
2. Listerine & Corrective Advertising
3. Advertising Headaches
Group 6
Swati Kadam 22
Amit Maisheri 29
Ramesh Mallya 30
Vipin Menon 31
Yogesh More 32
2. Case Summary:
US children between ages 2-5 watch an
average of 30hrs television every week
Average young person watch some 3,50,000
television commercials by end of high
school.
Average American will have seen some 50
Million commercials by age 60
Advertisements on women – Normalcy and
sexuality, Motivate, inferior to earth to other
women & to men, feelings of guilt and
inadequacy
Advertising's Image of Women
3. Questions:-
1. What kind of influence has advertising had on your own
views of beauty, attractiveness and sexuality?
2. How does advertising influence our understanding of
social role based on gender?
3. To what degree have your family, friends and classmates
been socialized by advertising?
Advertising's Image of Women
7. Case Summary:
The Federal Trade Commission.
Methods used for remedying descriptive
advertisements.
Listerine Claim “Prevents, cures or alleviates symptoms
of colds and sore throats”.
FTC’s conclusion & actions against the claims made by
Listerine.
Challenge on FTC decision in court by Warner-
Lambert.
Factors cited by court of Appeals in support of FTC.
Listerine & Corrective Advertising
8. Questions:-
1. Was the FTC justified in issuing the corrective advertising order for
Listerine? Are different First Amendment issues raised by “cease and
desist,” “ affirmative disclosure,” and “corrective advertising” orders?
2. Might Warner-Lambert cite the fact that consumers continued to
purchase Listerine as evidence that consumers did not believe the
false claims? Might they claim that a cease and desist order and
market forces alone would end the mistaken beliefs by consumers?
3. The Court ruled that the phrase “contrary to prior advertising” would
“humiliate” Warner-Lambert and could be required only if the FTC
could show that there was an “egregious case of deliberate
deception.” Do you agree with this decision?
Listerine & Corrective Advertising
12. Case Study: Summary
• Currently India OTC is on 11th rank in international market.
Growing at the rate of 10-12%.
• In next 5 years Indian market will be on 9th rank in OTC. In 2009,
Indian OTC market was1.8 billion USD.
13. • Medications: Prescription and non-prescription based
(OTC)
• Non prescription pain reliever market: 2 billion USD
• Pain relievers (analgesics): Aspirin, Acetaminophen
(Paracetamol), Ibuprofen
• No existence of clinically significant differences.
• Competition purely based upon
pricing & ADVERTISING.
Case Study: Summary
14.
15. • Aspirin Story:
• Anacin-1944: Added caffeine in Aspirin: Combination is
superior than Aspirin. (Insight Pharmaceuticals)
• Anacin-1960s: “fast, fast relief ”
• Bufferin: “Twice as fast as aspirin” – Bufferin (Bristol-Meyer)
• St Joseph’s Aspirin: “Faster than other leading pain relief
tablets”
• Bayer Aspirin: “Fastest Relief of Pain”
• Anacin: “3 out of 4 doctors recommend the ingredients in
Anacin”
• Anacin: “Greatest pain fighter ever discovered”
Case Study: Summary
16. These Ads does not disclosed that
this “ingredient” was plain Aspirin
(Acetaminophen story)
& Questions:
17. Advertising Headaches
Questions:-
• If you applied both the “reasonable consumer” and the
“ignorant consumer” standards, would these ads be
deceptive? Are they unfair business practices?
• How might a defender of the free market life Milton
Friedman analyze this scenario? Is this a case of market
failure or the result of business ignoring market principles?
• Should there be more regulation of advertising of medicines?
Would such regulation involve undue government
paternalism?