The document summarizes 4 advertisements: 1) Chanel targets women with high economic status and elegant personalities by using visual techniques to portray luxury. It suggests their makeup is unique and high quality. 2) Converse targets teens, hipsters and students with an ad showing their shoes are casual, comfortable and nice using visual and psychological techniques. 3) Subway targets students, families and workers with messages about being fast, delicious and economical. It suggests their sandwiches are fast food. 4) Lemon Fresh targets young women through visual techniques in social and fashion magazines and offers free samples.

1. Advertising
Guadalupe Altamirano A01129900
Annett Peralta Arteaga A01129480

2. CHANEL
1. Who is responsable for the ad? CHANEL COMPANY
2. What audience is the ad targeting?
• Women with elegant personality.
• People with a high economic status.
What makes you think so?
• The women that appear in the picture.
• The colors reflect a elegance environment.
3. What techniques does the ad use?
• Visual techniques.
• Psychological techniques.
4. What does the ad say or suggest about the product or
service?
The ad says that the CHANEL product is a unique makeup with the
best quality.
5. What does the ad say about the people who buy the product or
service? The ad says that the people who buy CHANEL products
are people with a high economic status and elegant personality.

3. Converse
1. Who is responsable for the ad? Converse COMPANY
2.
•
•
•
What audience is the ad targeting?
Teens.
Hipster people.
Students.
What makes you think so?
The product is very comfortable for the custumers
3. What techniques does the ad use?
• Visual techniques.
• Psychological techniques.
4. What does the ad say or suggest about the product or
service? That the product is casual, comfortable and
nice.
5 What does the ad say about the people who buy the
product or service? The ad says the people who by this
product have a casual personality.

4. SUBWAY
1. Who is responsable for the ad? SUBWAY COMPANY
2. What audience is the ad targeting?
Students.
Families.
Workers
What makes you think so?
Eat fresh
Less cost
Fast food
3. Visual techniques
What does the ad say or suggest about the product or service?
That is fast food, delicious, economic.
4. What does the ad say about the people who buy the product
or service?
That are people that need to eat something fast and with no
much money.

5. Lemon Fresh

Techniques
A.
Visula techniques
B.
Free samples
• Socila magazine
• Fashion magazine
• Young Womens