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The document is advertising an album released in 2016 that received praise from Q Magazine and Billboard. Q Magazine called it an outstanding album, while Billboard said the whole album would take your breath away. It is now available and includes the single "Gravity".
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1) The video uses camera effects, lighting, locations, and editing to portray memories being looked back on from the perspective of a male character.
2) Scenes cut between the male viewing old videos/photos of him and his ex-partner and flashbacks to their relationship. The flashbacks become increasingly tense over time.
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Music video own analysis
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A2 Evaluation - Question 1
This document discusses how the media product adheres to and develops conventions of real music videos and magazine advertisements.
For the music video, conventions such as shot types, camera movements, mise-en-scene, editing techniques, narrative structure, and performance were followed to tell the story and relate to the song. The video portrays a journey from isolation to freedom through changes in location, costume, and emotion.
The magazine advertisement adheres to conventions by including ratings from trusted music sources and links to the artist's social media to connect with fans. Real magazine ads were researched to understand what attracts audiences.
Marketing 2
Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all music and subscriber notifications of new content. While magazines still market older music to dedicated fans, their audience is limited compared to Internet access on phones and tablets. Billboard advertising in busy cities reaches thousands daily but ads risk blending together, while television channels like MTV historically played a large role in music marketing through genre-focused programming and advertisements.
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This document provides a log of video rushes for the production "EDEN - Gravity" including filename, duration, description, and comments on the usefulness and potential edits needed for each video clip. There are over 30 video clips ranging from close-ups of the artist's eyes, mouth, and hands to longer shots of them walking, sitting, and interacting in various outdoor locations. While most of the clips are deemed useful, some need adjustments like speed/exposure edits, stabilization, or shortening for optimal use in the music video.
Textual Analysis on my own music video
1) The video uses camera effects, lighting, locations, and editing to portray memories being looked back on from the perspective of a male character.
2) Scenes cut between the male viewing old videos/photos of him and his ex-partner and flashbacks to their relationship. The flashbacks become increasingly tense over time.
3) By the end, the male has let go of the memories and camera representing his ex. The final scene shows him alone and unhappy in the present day compared to the happier memories from the past.
Music video own analysis
The document analyzes the use of postmodern techniques in the author's music video. It discusses how the video uses a "hall of mirrors" effect to depict the main character's confusion over her boyfriend cheating, and how a close-up shot of the boyfriend watching a violent movie portrays him as abusive. It also describes how close-up shots of the main character's facial expressions create sympathy and convey her distress, and how a high angle shot makes her seem vulnerable after finding out about the cheating. Finally, it discusses how a slow-motion effect emphasizes the shock of discovering the betrayal.
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The document provides brand guidelines for an indie pop artist named Astrid S. It discusses several key elements of branding, including brand identity, logo, font choices, and color scheme. The logo is meant to instantly identify the artist and genre. A simple yet pretty font was chosen to reflect the calming tone of Astrid S's music and scenic video backgrounds. The document considers using variable font coloring depending on background darkness and plans to choose between three font options. It aims for a subtle color scheme that links the artist's videos, digital packaging, and advertisements, using greens and oranges to match the natural themes in Astrid S's videos.
Shot list
The document is a shot list for a music video for the song "Hyde" by AstridS. It provides timing information for lyrics, sections of the song, and descriptions of the corresponding visuals. Over the course of 3 minutes and 30 seconds, it outlines close-ups, pans, zooms and other shots moving between the singer Alisha and guitarist Jack in various outdoor locations like forests, fields, and trains. Slow motion and black and white effects are also specified for shots in the bridge and choruses.
Proposal
The document is a proposal for a music video to be produced for the indie pop song "Hyde" by Astrid S. The producer intends for the video to have a conceptual or narrative style rather than being purely a performance. They plan to include scenic shots during instrumental parts and close-ups and long shots of the artist during vocals. Different locations will be used to provide variety and flow between shots. Both day and night scenes with contrasting lighting and colors are envisioned to match the style of similar music videos cited as inspiration. The target audience is fans of indie music and songs with slow vocals over fast beats.
Location recce
The document discusses three potential locations for a music video shoot:
Camden - Advantages include natural lighting and scenic backdrops, but it will be busy making shots difficult without permissions. Filming would need to begin early due to short winter days. Permission is required from the council.
Brighton/Bournemouth Beach - Offers unique coastal scenery and space for various shots, but weather could impact filming and equipment. Permission is still required for public shots.
Westminster - Iconic landmarks provide aesthetic backdrops day and night, but these popular tourist spots mean people will always be present requiring extensive permissions for legal shots.
A2 Evaluation - Question 1
This document discusses how the media product adheres to and develops conventions of real music videos and magazine advertisements.
For the music video, conventions such as shot types, camera movements, mise-en-scene, editing techniques, narrative structure, and performance were followed to tell the story and relate to the song. The video portrays a journey from isolation to freedom through changes in location, costume, and emotion.
The magazine advertisement adheres to conventions by including ratings from trusted music sources and links to the artist's social media to connect with fans. Real magazine ads were researched to understand what attracts audiences.
Marketing 2
Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all music and subscriber notifications of new content. While magazines still market older music to dedicated fans, their audience is limited compared to Internet access on phones and tablets. Billboard advertising in busy cities reaches thousands daily but ads risk blending together, while television channels like MTV historically played a large role in music marketing through genre-focused programming and advertisements.
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- 1. END CREDITS XXXIII IX XVI E D E N‘An outstanding album to be brought to us in 2016’ - Q Magazine ‘The whole Album will take your breath away’ - Billboard OUT NOW INCLUDES THE SINGLE ‘GRAVITY’ AVAILABLE ON