The document proposes a slogan and story line for a print advertisement campaign centered around capturing life's moments. The ad would show images from someone's memories in a public setting like a park or beach, with their camera set aside displaying Polaroid photos representing unique happy, sad, and funny memories to encourage looking back fondly on one's personal experiences and life. The overall message is that remembering each moment through photography is important as in the end all we really have are our memories.

1. Slogan: Capture the moments
Story Line Setting Overall Message Advert
Reminiscing: In the park, beach How capturising and •Magazines (e.g.
A look into someone’s life. or a public setting. remembering each Marie Claire,
You’ll see images that Somewhere memory is important photography
represent each unique where a lot of happy and sad ones. magazine, artistic
memories they have. The people remember How moments are magazines.
camera is set aside with funny/sad/happy very unique. •Posters
images/Polaroid of each moments that •Billboards
moment. they have. It’ll make them look
back on their each Cause in the
personal lives. end, all you have
Subjects
The camera will be the main focus of the print advert
really is
but I’ll have images of families and friends to Reminiscence. memories..
represent memories.

2. Mood board