The document proposes a slogan and story line for a print advertisement campaign centered around capturing life's moments. The ad would show images from someone's memories in a public setting like a park or beach, with their camera set aside displaying Polaroid photos representing unique happy, sad, and funny memories to encourage looking back fondly on one's personal experiences and life. The overall message is that remembering each moment through photography is important as in the end all we really have are our memories.