This module examines visual communication in new media and photojournalism. Students will learn theoretical frameworks to analyze photographic genres and media platforms. They will develop an understanding of visual language and semiology. The module consists of lectures, workshops, and assignments including a presentation and report. Students will analyze images, communicate ideas, and conduct independent research into media and culture.
Magic of Memoir 2015 took place in Berkeley, CA, October 17-18. Co-hosted by Brooke Warner and Linda Joy Myers. Find out more about their memoir classes and workshops at www.writeyourmemoirinsixmonths.com.
This talk, given by Emily Grosvenor at Willamette Writers Conference in August, 2016, introduces memoir writers to the pleasures and necessity of structure in the genre.
Magic of Memoir 2015 took place in Berkeley, CA, October 17-18. Co-hosted by Brooke Warner and Linda Joy Myers. Find out more about their memoir classes and workshops at www.writeyourmemoirinsixmonths.com.
This talk, given by Emily Grosvenor at Willamette Writers Conference in August, 2016, introduces memoir writers to the pleasures and necessity of structure in the genre.
2. The module outcomes
This module will examine visual communication in new media and
photojournalism. It will consider how visual images are used to construct
cultural identity and how images communicate their meaning. It will give the
students a theoretical framework to analyse and interpret photographic genres
and media platforms. The module is intended to run alongside Photo Story to
provide the students with a theoretical context for their practice.
Learning Outcomes:
• An understanding of the concepts of Semiology and Visual Language.
• Identify and analyse the meaning of images within different contexts.
• Communicate ideas and debate in written and oral form.
3. • Contribute to workshops and group tutorials about the Theory of
Media and Culture
• Attend lectures and workshops
• Conduct independent research into their chosen subject area for
assignments
Read to support their essay and research assignments
4. Components
There are 2 components within this assignment/module
1. Presentation
2. Report
5. Presentation
You are required to produce a presentation that illustrates each of
the weekly challenges that are covered in this assignment.
The presentation can be a stand alone with recorded voice over or a
series of slides that you talk over
It should include images, video, audio and text and should be no
longer than 5 minutes in length
6. Report
The report should be an illustrated and printed document of 2000
words in length that explores in greater depth two of the topics
covered in the weekly challenges.
The report should contain a thorough bibliography and reference
section
The report can be produced using software of preference
8. Format
It is important to be aware that the format for this module is
similar to last terms, with a lecture on Thursday morning with
the introduction to a challenge followed by a workshop that is
designed to deliversome technical expertise as well as the
opportunity to apply the challenges in a practical manner.
The rest of the week will allow you to research into the challenge
using the library support as well as the web
9. Photographic Genres 1
• Abstract - Complex use of color, texture, focus, exposure, etc. to render an image often with no apparent or discernible subject and/or a subject that appears entirely unlike any object
• Aerial - A hybrid of two separate technologies, aviation and photography, aerial views generally adhere to one of two types: the direct vertical, producing a rational, linear representation useful in cartography, and the oblique horizontal; resulting
in a more descriptive, pictorial image
• Architecture - Views of the exteriors and interiors of individual domestic, commercial, religious, institutional, and other engineered structures, with emphasis on architectural style and design, as well as records of the evolution of structures in towns and cities
• Astrophotography - Photography of both visible and invisible celestial objects; usually captured in darkness
• Cityscape - Usually more glamorous than urban landscapes, cityscapes are broad-view photographic representations of cities or sections of cities regarded as cohesive scenes
• Documentary - A photographic depiction of the real world intended to communicate something of importance - or to make a comment - that is understood by the viewer
• Essay - A set or series of photographs tied together with text or captions intended to tell a story or evoke a series of emotions in the viewer
• Event - Coverage of any special event, either indoors or outdoors, often involving large and/or roving groups of subjects and logistical planning with staff, after which prints are produced and sold to event clients and participants
• Fashion - The art or practice of taking photographs of models displaying various fashions, especially for style magazines, in which the clothes and fashions are often enhanced by exotic locations, storylines, and array of props and backdrops for added impact
• Fine Art - Fine art photography overlaps many genres of photography, as it is developed primarily for aesthetics and/or concept rather than utility. That is, it refers to photographs that are created to fulfill the creative vision
of the artist. Thus, fine art photography stands in contrast to photojournalistic and commercial genres, as those varieties provide visual support for print media or focus on selling products or services, respectively, rather than expressing the artist's own perceptions and emotions to share
• Glamour - A genre of photography whereby the subjects, usually female, are portrayed in a romantic or sexually alluring way
• Industrial/Commercial/Ad - Photos made for hire to depict industrial/commercial activity and products at the behest of industrial/commercial organizations, agencies, publishers, and other business and industrial users involved in the buying and selling of goods or services,
of themselves and their undertakings and/or for purposes such as advertising and packaging. Commercial genres overlap other genres of photography because they utilize many of the same approaches and techniques.
•
From PentaxForums.com: http://www.pentaxforums.com/forums/photographic-technique/87698-photography-genres-demystified-muddied-i-m-not-quite-sure.html#ixzz2K1PhKTNw
10. Photographic Genres 2
Landscape (Pictorialist)- Broad-view photographic representations of expansive scenery that use various landforms, fauna, flora, weather, etc., regarded as cohesive scenes, to evoke emotions in the viewer about each location and/or to inspire environmental stewards
• Macro - The creation of close-up photographs in which the subject projected on the film or digital sensor (“film plane”) is the same size as the subject (1:1)
• Nature - Nature photography is an umbrella term incorporating landscape, wildlife, and plant photography, but excludes photographs of artificially produced hybrid plants or animals, mounted specimens, or obviously set arrangements, as well as any form of manipulation th
• Photojournalism - Still images of newsworthy events, often with supplementary written copy
• Portraiture - The capture of the likeness of a person or a small group of people (a group portrait), in which the face and expression is predominant in order to display the likeness, personality, and/or mood of the subject(s)
• Sports - Action shots that capture the key elements and/or emotions of sporting events; often divided into two subsets: victory and defeat
• Still Life - Photographic representation of the arrangement of diverse inanimate objects
• Stock - Encompassing virtually all genres of photography, “Stock” refers to rights-managed images supplied to buyers for specific uses as a means to fulfill the needs of creative assignments
• Travel - The capture of the particular look, character, and ambiance of a place we leisurely visit in order to share as much about that place as well as offer the actual look of it
• Urban/Street - Candid images focused on the people that live in and around the cities and urban areas where we live and work
• Urban Landscape - Transcendent of and usually grittier than “big-picture cityscape,” urban landscapes document and explore the places where people live and gather, focusing on the city itself and its life
• Wedding - Coverage specifically of marital events, either indoors or outdoors, often involving large and/or roving groups of subjects and logistical planning with participants, after which prints are produced and sold to wedding clients and participants
• Wildlife - A vast genre that captures the behavior and habitat of mammals, birds, reptiles, amphibians and fish, as well as insects, spiders, and marine and freshwater life
11. Written Genre
A Brief List of Genres:
•Journal Entries
•Personal Letter • Classroom Discussion
•Greeting Card • Informational Video
•Schedule/Things to Do List • Web Site
•Inner Monologue Representing Internal Conflicts • Future News Story
•Classified or Personal Ads • Letter to the Editor
•Personal Essay or Philosophical Questions • Newspaper or Magazine Feature/Human Interest Story
•Top Ten List/Glossary or Dictionary • Obituary, Eulogy or Tribute
•Poetry • News Program Story or Announcement
•Song Lyrics • Tabloid Article Character Analysis or Case Study
•Autobiographical Essay • Comedy Routine or Parody
•Contest Entry Application • Liner Notes
•Business Letter or Correspondence/Persuasive or Advocacy Letter • Picture book
•Biographical Summary • Chart or Diagram with Explanation and Analysis
•Critique of a Published Source • Brochure or Newsletter
•Speech or Debate • Time Line or Chain of Events
•Historical Times Context Essay • Map with Explanation and Analysis
•Textbook Article • Magazine or TV Advertisement or Infomercial
•Science Article or Report/Business Article or Report • Restaurant Description and Menu
•Lesson Plan • Travel Brochure Description
•Encyclopedia Article • How-To or Directions Booklet
•Short Scene from a Play with Notes for Stage Directions • Receipts, Applications, Deeds, Budgets or Other Documents
•Short Scene from a Movie with Notes for Camera Shots • Wedding, Graduation or Special Event Invitation
•Dialogue of a Conversation among Two or More People • Birth Certificate
•Short Story • Local News Report
•Adventure Magazine Story • Pop-Up book
•Ghost Story • Review and Poster for a Movie, Book, or TV Program
•Myth, Tall Tale, or Fairy Tale • Board Game or Trivial Pursuit with Answers and Rules
•Talk Show Interview or Panel • Comic Strip or Graphic Novel excerpt
•Recipe and Description of Traditional Holiday Events • Power Point Presentation
13. Genre
Genre does not rely simply on what's in a media text but also on the
way it is put together (constructed). This can be important, for
example, when distinguishing between a horror movie and a
thriller, which can deal with similar subject matter, and look the
same — lots of action set at night — but belong to separate genres (a
horror film takes the audience into a supernatural place, where a
thriller sticks to reality).
14. Content
E.g. Westerns always have cowboys, whether they are set in the
present day or the 1840s. Audiences have a set of expectations as to
what a genre text will contain in terms of transportation, costume,
character, setting, mise en scene, soundtrack, stars etc, and they look
forward to seeing genre-specific examples of content when they
experience the text.
15. High Noon
Directed by
Fred Zinnemann
Produced by
Stanley Kramer (uncredited)
Carl Foreman (uncredited)
Screenplay by
Carl Foreman
Story by
John W. Cunningham
Starring
Gary Cooper
Grace Kelly
Katy Jurado
Eve McVeagh
Music by
Dimitri Tiomkin
Cinematography
Floyd Crosby, ASC
Editing by
Elmo Williams
Harry W. Gerstad
Studio
Stanley Kramer Productions
Distributed by
United Artists
Release date(s)
•July 24, 1952 (New York)
Running time
85 minutes
Country
United States
Language
English
Budget
$730,000
Box office
$8,000,000[1]
18. The Rules of Film Noir
http://www.youtube.com/watch?v=XAwcMhS4oVM
19. Written by
The Maltese Falcon (1941
John Huston
Based on
film)
The Maltese Falcon by
Dashiell Hammett
Starring
Humphrey Bogart
Mary Astor
Gladys George
Peter Lorre
Sydney Greenstreet
Music by
Adolph Deutsch
Cinematography
Arthur Edeson
Editing by
Thomas Richards
Distributed by
Warner Bros.
Release date(s)
21. Blade Runner
Directed by
Ridley Scott
Produced by
Michael Deeley
Screenplay by
•Hampton Fancher
•David Peoples
Based on
Do Androids Dream of Electric Sheep? by
Philip K. Dick
Starring
•Harrison Ford
•Rutger Hauer
•Sean Young
•Edward James Olmos
Music by
Vangelis
Cinematography
Jordan Cronenweth
Editing by
•Terry Rawlings
1Marsha Nakashima
Studio
The Ladd Company
Distributed by
Warner Bros.
Release date(s)
1June 25, 1982
Running time
116 minutes
Country
United States
Language
English
Budget
$28 million
Box office
$33,139,618[1]
25. Challenge 1 What is Genre
Pick 4 films of different style, form and subject and research into
the Genre and Sub Genres exhibited.
Create a new tab in your blogs with the title of this Module and
make a first entry with a brief description of what elements (in the
films chosen) defines its genre and what those elements are
