The print ad will have three sections showing a business man using an iPad for work, relaxation, and play. It will depict him using the iPad in the office, on a train, and at home with his family. The overall message is that the iPad is a convenient device that can accomplish anything the user needs.

1. Narrative/story: Main characters: Slogan ideas:
The print advert is going to be The main character of my advert is -An eye for iPad.
split into three sections. The first the very commonly seen business -Putting the I into iPad.
section is going to be entitled as man. The sub character's are his -An iPad day helps you work, rest
‘Work’ and will show a business colleagues, his boss, his wife and his and play.
man at work, holding the iPad children. -Achieve, compose, entertain.
with a picture such as a graph or
pie chart on it. He will be Setting:
surrounded by colleagues and his There are going to be three
boss who will all look very different settings for my print
interested and pleased. The advert. The first one is the office
second section, which will be place in a conference room
entitled ‘Relax’, will show the (work). The second one is in a
same man in a café or on the café or on the train (Only time
train, with the iPad, reading the
Advert
this man has to himself). The
newspaper. The third and final third and final one is at home
section will be entitled play. This (with his family).
section the man will be at
Plan
home, accompanied by his wife
and children. It will be entitled
Overall
‘play’. They will be watching a
message:
film or playing a game like Angry
It’s a helping
Birds.
hand, it’s
convenient, i
t can do
everything
you want it
too.
Where would you place the advert?
I would place my advert either on a train, billboard, newspaper or
magazine. This is as it is mainly aimed at business men who use the train
or car to get to work. They also read the newspaper so it will feature
there. It is not only aimed at business men but
mothers, fathers, children, grandparents ect. So it may also feature in
various magazines aimed at various people.