This document analyzes an Arby's advertisement called "#MEATCRAFT". It describes how a chef slowly presents different meats to the camera with no music until the end when a deep bass song plays as the text "Arby's, we have the meats" appears. The intended audience is both current Arby's customers who enjoy meat and sandwiches, as well as those who have never been in order to persuade them. The message is that Arby's has the best selection and highest quality meats compared to any competitors.

1. Name: Matt Lumley
BTEC Creative Media Production
Advert Analysis
Name of Product: Arbys #MEATCRAFT
Advert Details (what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
A chef is holding different meats presenting them to the camera in slow motion, the
camera slowly moves from one meat to another as the chef picks each one up slowly but
quickly.
There is no music or sound effects until the end when there is a kind of deep base song as
the main message comes up and the man finishes his line.
‘Arby’s’ ‘we have the meats’
The audience is people who already go to Arby’s and like meat and big sandwiches and
could be for people who have never been to Arby’s before so that they get persuaded to go
to them instead of someone else.
The message in this advert shows that Arby’s have the best meats and are way better than
any other business or competitors that may be in their way. They have the best selection
and quality of food that there is in the market so don’t go to someone else they go to
them.