The document discusses considerations for outsourcing content projects, including how to choose a provider that meets needs, set expectations for external contributors and internal stakeholders, and tips for saving time and money when scaling. It outlines that while outsourcing promises quick, affordable content, without research and planning it can create more problems. The session will teach how to evaluate vendors, establish publishing workflows, and manage expectations across contributors and budget owners.

1. ©TechTarget1
IN
OUTSOURCING
A Guide to Navigating
the Wild World of
Content Providers
Ben Rubenstein

2. Session description
2
Session type: Breakout*
So, you need some outside help on a big content project.
- The good news: There are many providers that promise
quick, affordable, high-quality content.
- The bad news: Without research and planning, you risk
creating more problems for your organization to solve.
I’ll outline key considerations for any content outsourcing
project, from vendor evaluation to publishing workflows.
*Based on a real, active project

3. In this session, you will learn…
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 How to choose a content provider that meets your
specific needs (and avoid paying for unnecessary
features)
 How to set expectations for external contributors -
and internal stakeholders who control the budget
 Tips for saving time and money as you scale

4. About Ben Rubenstein
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Senior Manager, Social Media +
Online Community
TechTarget
Previous Speaker – LavaCon
2013 + 2014
benrubenstein.net
@ben_rubenstein