NIST Academy Pvt Ltd offers a variety of digital marketing courses aimed at equipping individuals with essential skills for the growing digital marketing landscape, which includes SEO, SEM, and social media marketing. The demand for digital marketing professionals is high due to the shift from traditional marketing channels to digital platforms, making this course suitable for individuals from diverse educational backgrounds. The academy also provides job assistance, live project experience, and both online and offline study options to enhance learning.

2. 2
About NIST
NIST Academy Pvt Ltd is a leading training
organisation that offers a whole range of training
solutions (IT & non-IT) to individuals, colleges, as
well as companies. At NIST we offer Digital
Marketing certification courses, Data science,
Devops and few more.

3. What is Digital Marketing?
One course that is generating a lot of interest in the market right now is Digital
Marketing. So, what is digital marketing and why is it so important? Digital
marketing is an umbrella term for the marketing of products or services using
digital technologies, mainly on the Internet, but also including mobile phones,
display advertising, and any other digital medium. People are consuming more and
more digital content daily – on mobile phones, laptops, desktop computers at
work, and more – and companies have recognised this and are adapting their
marketing strategies accordingly.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of
some of the key forms of it at present:
▪ Websites and SEO content
▪ Blogs, Volgs (YouTube)
▪ Internet banner ads
▪ Online video content
▪ Pay-per-click (PPC) advertising
▪ Email marketing
▪ Social media marketing (Facebook, Twitter, LinkedIn, etc.)
▪ Mobile marketing (SMS, MMS, etc.)
3

4. Why is Digital Marketing becoming so popular?
Digital marketing is soaring in popularity because it is not only a rapidly growing force in
the current marketing playing field but it is set to be the future of marketing in general. It
also seems likely that digital media will soon replace more traditional forms altogether.
There’s no denying it - the world is rapidly shifting from analogue to digital.
Firstly, digital marketing is infinitely more affordable than traditional offline marketing
methods. An email or social media campaign, for example, can transmit a marketing
message to consumers for the merest fraction of the cost of a TV ad or print campaign,
and potentially reach a wider audience.
But perhaps the main benefits of conducting your marketing digitally is the ease with
which results can be tracked and monitored. Rather than conducting expensive customer
research, you can quickly view customer response rates and measure the success of your
marketing campaign in real-time, enabling you to plan more effectively for the next one.
Further, here are 10 reasons why Digital Marketing is good for anybusiness:
▪ It levels the Online Playing Field
▪ Is More Cost-Effective than Traditional Marketing
▪ Delivers Conversion and helps Generate Better Revenues
▪ Facilitates Interaction with Targeted Audiences
▪ It caters to the Mobile Consumer
▪ Builds Brand Reputation
▪ Provides better ROI for Your Marketing Investments
▪ Entices People to Take Favourable Action
▪ Digital Marketing Makes You Ready for the Internet ofThings
▪ Ensures Business Survival Online
4
SRDM

5. Why should I do a Digital Marketing Course?
Job opportunities: There are many jobs available in this domain and it is not surprising
why. All the largest companies in the world use some form of Digital Marketing and this
creates a huge job opportunity for prospective students. Take Google for example.
It is the future: The digital age is here, and those businesses that fail to adapt to the
new marketing climate are at great risk of going extinct sooner rather than later. This
means there will always be a huge demand for digital marketing.
Suitable for everyone: Unlike most IT courses, this course is suitable for anyone,
regardless of their educational background. Whether you are a postgraduate,
undergraduate or +12, whether you studied Science, Commerce or Arts, there is equal
opportunity for everyone.
Work from home opportunities: Perhaps the best pull of Digital Marketing is that you
can work from home. If you are good with the subject, you will have ample opportunities
to work from anywhere that you like and this is a very attractive feature of Digital
Marketing.
5

6. 6
Why NIST Academy for the Digital Marketing course?
Industry connect: At NIST we are renowned for our recruitment consulting
expertise. We have very strong industry connects and this means that at NIST you
will find the right opportunity waiting for you. We provide free of cost job
assistance to the students who pursue the Digital Marketing course. The corporate
exposure that you will get with us is unparalleled.
Course structure: The NIST Digital Marketing course has been designed by a
panel of experts who have a strong professional and academic track record in the
field. Furthermore, our curriculum is approved by the biggest names in the digital
marketing industry. The course is divided into three modules: SEO, SEM and
SMM. You will find more information regarding the topics covered in each of these
modules in the section below.
Faculty: All our faculties have real time experience. This means that apart from
covering all the topics in theory, the students will be introduced to key concepts on
how to apply their learning in a practical, real-world environment.
Live Projects: At NIST we take up live consulting projects on SEO, SEM and
SMM from SME and MNC companies. This gives the students a wonderful
opportunity to dedicate their time to learn practical skills which they can apply in a
real-world environment.
Incubation support: We are proud of start-ups and support them wholeheartedly.
Many of our Digital Marketing students come to us entrepreneurial ambition like
starting a blog, YouTube channel or even a consulting practice. We provide such
students start-up support.
Overall experience: Customer experience is a core value at NIST. We believe
that our students are at the heart of everything we do. We offer not only Digital
Marketing classes but a whole range of other courses as well. This makes for a
very healthy study environment for students.
Study mode: Both Online as well as Offline options are available.
Infrastructure: At our institute, we have hi-tech facilities and labs which creates a
conducive, positive and dynamic working environment for the Digital Marketing
course.

7. Who should attend?
▪ Marketing Managers or Directors
▪ Brand Managers
▪ Sales Managers or Directors
▪ Public Relations (PR) Professionals
▪ Business Development Managers and Directors
▪ Senior Operations Managers and Directors
▪ Senior Executives
▪ Business Owners
▪ Entrepreneurs
▪ Job seekers
▪ Work from home candidates
▪ Web designers
▪ Bloggers
▪ YouTubers
▪ Students
▪ Senior citizens (special discount)
Eligibility Criteria
There is no eligibility criteria for this course. However, participants are expected to
have a working knowledge of computers.
7

8. 7
About Trainer
▪Director – NIST Academy Pvt Ltd, Vedhadigisolutions.
▪Lead Process Trainer in Omnicom Media Groups
▪Certified From Google
▪Certified From IBM-Watson Analytics
▪12.5 years of Experience in Digital Marketing
▪Corporate Trainer in Top B-Schools.
M. Parshuram Yadav

9. MODULE 1: Technical Introduction (Html & Word press)
MODULE 2: SEO (On page & Off page)
MODULE 3: SMO (social media optimization)
(Facebook, Twitter, Pinterest, LinkedIn, Stumble upon)
MODULE 4: SMM(Social Media Marketing)
MODULE 5: SEM(Search Engine Marketing)
MODULE 6: Email Marketing
MODULE 7: Mobile Marketing
MODULE 8 : Video Marketing
MODULE 9: Google Analytics
CONTENT
8

10. MODULE 1: Technical Introduction
Introduction to Digital Marketing
▪ Traditional Marketing Vs Digital Marketing
▪ Emergence of Digital Marketing
▪ Impact of Digital Technologies, Social Media & Analytics in Marketing
▪ Importance of Digital Marketing in lead generation
▪ B2C Marketing
▪ B2B Marketing
Website Planning & Content Strategy
▪ Introduction to Websites
▪ Html Basics for SEO
▪ Domain registration
▪ Website Hosting Basics
▪ Types of Websites
▪ Dynamic Website
▪ Portals
▪ WordPress
▪ Blogger
▪ Plug-in & Widget Customization
▪ Content Planning & Structure
▪ Content Strategy in Websites
▪ Importance of Blog in Content marketing
▪ Importance of Case Studies
9

11. MODULE 2: SEO
SEO (Search Engine Optimization)
ONPAGE :
▪ Introduction to Search Engines
▪ Principle of Search Engine
▪ URL Structure
▪ Title
▪ Description
▪ Keywords
▪ Image Tag(alt tag)
▪ Anchor Text, Anchor Link
▪ Header Tags
▪ Content optimization
▪ Site Maps
▪ Canonicalization
▪ Google Webmaster Tools
OFFPAGE:
▪ Internal Linking
▪ Social Media Engagement
▪ Social Bookmarking Sites
▪ Forum Submission
▪ Blog Directory Submission
▪ Article Submission
▪ Question andAnswer
▪ Video Submission
▪ Image Submission
▪ Info graphics Submission
▪ Document Sharing
▪ Google Business Maps
GOOGLE ALGORITHMS
▪ Panda
▪ Hummingbird
▪ Penguin
▪ Mobilegeddon
▪ Google Sandbox
10

12. MODULE 3: SMO
SMO(Social Media Optimization)
▪ Social Sites
Facebook
Google+
Twitter
Stumble Upon
Linkedin
Tumbler
Pinterest
Reditt
▪ Social Media Strategy
▪ Facebook Optimization
▪ Instagram Optimization
▪ X Optimization
▪ LinkedIn Optimization
12

13. MODULE 4: SMM
SMM (Social MediaMarketing)
▪ Introduction to Social Media
▪ History of Social Media
▪ Content Strategy in Social Media
▪ Facebook Advertisement
▪ Twitter Advertisement
▪ LinkedIn Advertisement
▪ Instagram
▪ Pinterest
▪ Facebook Paid Campaigns
▪ Facebook Remarketing
▪ Twitter Paid Campaigns
▪ Twitter Remarketing
13

14. MODULE 5: SEM
14
SEM (Search Engine Marketing)
▪ Introduction to Pay Per Click
▪ Google Adwords
▪ Keyword Planner
▪ Search Network Campaign
▪ Customization of MCPC,
▪ Daily Budget & Ad Scheduler
▪ Ad Extensions & Customization
▪ Display Network Campaign
▪ Interests
▪ Topics
▪ Placements
▪ Targeting Demography
▪ Video campaigns
▪ Creation of Audiencelists
▪ Remarketing

15. MODULE 6: E-mail Marketing
Email Marketing
▪ Introduction to Email Marketing
▪ Mailchimp
▪ Creation of Email Lists
▪ Creation of Email Templates
▪ Email Blasting
▪ Email Marketing Analytics & Reports
15
MODULE 7Mobile & Whatsapp Marketing
Mobile & Whatsapp Marketing
▪ Mobile apps
▪ Ways to do Mobile marketing
▪ Mobile Campaigns
▪ MobileAds
▪ Introduction to Ad Campaigns & Groups
MODULE 8: Video Marketing
Video Marketing
▪ YouTube
▪ Daily motion
▪ Vimeo
▪ Video Promotions
▪ VideoAds
▪ Video Optimization

16. MODULE 9: Google Analytics
GoogleAnalytics
▪ Customization
▪ Real Time Data
▪ Audience
▪ Acquisition
▪ Behavior
▪ Conversions
16

17. What will I get after completing the course?
▪ 9 Valid Google certifications
▪ Free communication skills training
17

18. Phone: 9949340982 / 9700560982
Email: info@nistacademy.com
Website: www.nistacademy.com
Address: 401, 4th Floor Swathi Manor building, Near Aditya enclave,
Ameerpet, Hyderabad
Contact Us
18