The document discusses Black Tie Cigarettes, a brand targeted towards young single women ages 18-25. It was meant to portray an image of independence and sophistication through its packaging and advertising strategy. The strategy involved limited print ads with a film noir aesthetic emphasizing black and gray colors. The ads aimed to create an emotional connection with the brand rather than focusing primarily on the product itself. Key obstacles for the brand included advertising restrictions on tobacco and the anti-smoking Truth campaign.

1. Black Tie Elizabeth Bauer, Lauren Calderone, Mary Irelan, Christina Thomas, and Catherine Wendt Cigarettes

2. Introduction Black Tie Cigarettes Full Pack and Half Pack Cigarettes Targeted toward women. Name plays off women sharing male dominance by being independent and single. Packaging Silver metal carrying case. Cigarettes are wrapped in black paper. Metonymy: everything is BLACK.

3. Obstacles Surgeon General Advertising Restrictions Smoking Ban Truth Campaign Direct Competition Camel No. 9 Cigarettes Virginia Slims

4. Target Market Young Single Women Ages 18-25 Image conscious Independent Sophisticated Social Smokers

5. Historical: Virginia Slims and Lucky Strike Virginia Slims Cigarette targeted to women buyers “Women of Today” About liberation and equality. Lucky Strike “Reach for a Lucky instead of a sweet” campaign.

6. Historical: Revlon Charlie Balancing sex and work. New York Times refused to run the Revlon Charlie Ad. Signifier in the ability to express yourself.

7. Historical: Marlboro Image Advertising Appeals to the stereotypical “man” Cowboy imagery Freedom Sex appeal Romanticized Pastiche Bob Garfield “ Marlboro and the Marlboro cowboy reflected back on the aspirations of the target audience.” Pg. 16

8. Advertising Strategy Image Approach Film Noir look and feel Limited Copy Sophisticated use of space and color. Emphasis on black and gray coloring. Sex appeal, but not crass. Emotional Branding Douglas Holt Brand personality, experiential branding, deep interpersonal connection, relationship with the brand, consumers interact with the brand. Pg. 9

9. Advertising Strategy Media Print (Magazines) Cosmopolitan Vogue Print (Newspaper) New York Post Page Six Direct Mail Promotions

10. Black Tie Ad Logo Rebus Black coloring Metonymy Film Noir Image Cigarette secondary to the woman. Tagline