SlideShare a Scribd company logo
BEYOND ORM
Venkat Ramana
@venkatvp
Evolution of Social Media Listening
                            Recession?




                                      Internet Users Worldwide

                                 Social Media Users Worldwide



                 Over 65% of internet users are on social media!
  2005   2006   2007      2008        2009       2010       2011
Evolution of Social Media Listening




                         BI / SWOT   Product Dev
     PR / ORM    Lead Gen          Law & Forensics
                        Operations HR
                                           Finance
                        CRM Crowdsourcing
  2005   2006   2007   2008   2009    2010   2011
PR/ORM – Listening Action
CRM – Beyond reactive support
Marketing and Lead generation
Operations Management
HR – connecting & listening
Specialization with BI/SWOT
Innovation with BI & Crowdsourcing
 WITHIN THE ORGANIZATION   OUTSIDE THE ORGANIZATION
BI with Informm: Strategic DSS
The IR6 Framework
–   Ideas (offered by customers)
–   Re-engineer (offering/feature)
–   Reinforce (marketing message)
–   Retain (offering/feature)
–   Reduce (incident/recurrence)
–   Remove (damaging issue / feature)
–   Rectify (offering/feature)
How does IR6 help?
–   Some Tactical outcomes
–   Marketing & PR decisions
–   Crowd-source product innovation
–   Proactive customer service
–   Some Strategic outcomes
–   Product re-launches
–   Mid-course strategy pivots
–   Process / program ideas
Vertical and Specialized Networks
Hedge Funds
Law Enforcement and Forensics
Credit Scoring
Wrap

More Related Content

Similar to Beyond ORM at ad:tech New Delhi 2012

Yellmedia Capabilities Presentation
Yellmedia Capabilities PresentationYellmedia Capabilities Presentation
Yellmedia Capabilities Presentation
yaeljoffe
 
Ralph Folz: "Ковергенция данных/Измерений и Медиа"
Ralph Folz: "Ковергенция данных/Измерений и Медиа"Ralph Folz: "Ковергенция данных/Измерений и Медиа"
Ralph Folz: "Ковергенция данных/Измерений и Медиа"
sersnick
 
Ralph Final ×åðíûøîâ
Ralph Final ×åðíûøîâRalph Final ×åðíûøîâ
Ralph Final ×åðíûøîâ
Alex Ilyin
 
Global Social Research and Tactics
Global Social Research and TacticsGlobal Social Research and Tactics
Global Social Research and Tactics
Online Marketing Institute
 
Semphonic 2010 Team Vision V1.1
Semphonic 2010 Team Vision V1.1Semphonic 2010 Team Vision V1.1
Semphonic 2010 Team Vision V1.1
Allison Hartsoe
 
SPi Global - ECPA | solutions Provider
SPi Global - ECPA | solutions ProviderSPi Global - ECPA | solutions Provider
SPi Global - ECPA | solutions Provider
ECPA Events
 
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Sean Moffitt
 
Bm 10 mr and e-marketing
Bm 10 mr and e-marketingBm 10 mr and e-marketing
Bm 10 mr and e-marketing
physics101
 
Data Solutions for Products by Leadspace Director of Analytics
Data Solutions for Products by Leadspace Director of AnalyticsData Solutions for Products by Leadspace Director of Analytics
Data Solutions for Products by Leadspace Director of Analytics
Product School
 
Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)
Sean Moffitt
 
Visualization, Mobility and Analytical Reporting
Visualization, Mobility and Analytical ReportingVisualization, Mobility and Analytical Reporting
Visualization, Mobility and Analytical Reporting
Patrick Spedding
 
Presentation for HOIs.pptx
Presentation for HOIs.pptxPresentation for HOIs.pptx
Presentation for HOIs.pptx
ssuserc81ca6
 
Retail UX in 2020: How to stay on top of changing customer behaviors
Retail UX in 2020: How to stay on top of changing customer behaviorsRetail UX in 2020: How to stay on top of changing customer behaviors
Retail UX in 2020: How to stay on top of changing customer behaviors
UserZoom
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Uop Presentation V4ppt
Uop Presentation V4pptUop Presentation V4ppt
Uop Presentation V4ppt
Schulman + Thorogood Group
 
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
UX STRAT
 
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizonsVenkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
N. Venkat Venkatraman
 
Modus Create Corporate Capabilities
Modus Create Corporate CapabilitiesModus Create Corporate Capabilities
Modus Create Corporate Capabilities
Patrick Sheridan
 
Product summit key note
Product summit key noteProduct summit key note
Product summit key note
Hopscotch
 
Product summit key note
Product summit key noteProduct summit key note
Product summit key note
somu-vadali
 

Similar to Beyond ORM at ad:tech New Delhi 2012 (20)

Yellmedia Capabilities Presentation
Yellmedia Capabilities PresentationYellmedia Capabilities Presentation
Yellmedia Capabilities Presentation
 
Ralph Folz: "Ковергенция данных/Измерений и Медиа"
Ralph Folz: "Ковергенция данных/Измерений и Медиа"Ralph Folz: "Ковергенция данных/Измерений и Медиа"
Ralph Folz: "Ковергенция данных/Измерений и Медиа"
 
Ralph Final ×åðíûøîâ
Ralph Final ×åðíûøîâRalph Final ×åðíûøîâ
Ralph Final ×åðíûøîâ
 
Global Social Research and Tactics
Global Social Research and TacticsGlobal Social Research and Tactics
Global Social Research and Tactics
 
Semphonic 2010 Team Vision V1.1
Semphonic 2010 Team Vision V1.1Semphonic 2010 Team Vision V1.1
Semphonic 2010 Team Vision V1.1
 
SPi Global - ECPA | solutions Provider
SPi Global - ECPA | solutions ProviderSPi Global - ECPA | solutions Provider
SPi Global - ECPA | solutions Provider
 
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
Wikibrands, WikiSponsorships - Reinventing your Properties in a Fan-Driven Ma...
 
Bm 10 mr and e-marketing
Bm 10 mr and e-marketingBm 10 mr and e-marketing
Bm 10 mr and e-marketing
 
Data Solutions for Products by Leadspace Director of Analytics
Data Solutions for Products by Leadspace Director of AnalyticsData Solutions for Products by Leadspace Director of Analytics
Data Solutions for Products by Leadspace Director of Analytics
 
Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)Wikibrands Schulich (Feb1)
Wikibrands Schulich (Feb1)
 
Visualization, Mobility and Analytical Reporting
Visualization, Mobility and Analytical ReportingVisualization, Mobility and Analytical Reporting
Visualization, Mobility and Analytical Reporting
 
Presentation for HOIs.pptx
Presentation for HOIs.pptxPresentation for HOIs.pptx
Presentation for HOIs.pptx
 
Retail UX in 2020: How to stay on top of changing customer behaviors
Retail UX in 2020: How to stay on top of changing customer behaviorsRetail UX in 2020: How to stay on top of changing customer behaviors
Retail UX in 2020: How to stay on top of changing customer behaviors
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media Analytics
 
Uop Presentation V4ppt
Uop Presentation V4pptUop Presentation V4ppt
Uop Presentation V4ppt
 
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
UX STRAT Europe, Stefan Dieffenbacher: The User Experience Strategy Behind On...
 
Venkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizonsVenkatraman 5 webs 3 horizons
Venkatraman 5 webs 3 horizons
 
Modus Create Corporate Capabilities
Modus Create Corporate CapabilitiesModus Create Corporate Capabilities
Modus Create Corporate Capabilities
 
Product summit key note
Product summit key noteProduct summit key note
Product summit key note
 
Product summit key note
Product summit key noteProduct summit key note
Product summit key note
 

Recently uploaded

The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
YourLegal Accounting
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 

Recently uploaded (20)

The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 

Beyond ORM at ad:tech New Delhi 2012