Ads 20082415 kim deok kyu
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This document discusses different types of advertising. It describes advertising as information activities conducted by companies and organizations to promote product sales and other purposes. The document categorizes advertising into above-the-line (ATL) and below-the-line (BTL) advertising based on traditional media versus other methods. It also outlines classifications based on media type, including broadcast, print, outdoor, and internet advertising. The source is listed as a Naver blog post on advertising classifications.
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Presentations, Documents, Infographics, and more
Advertising Lec 17.pptx
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Title*
Advertising Lec 17.pptx
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Description*
*Required
0/3000
Category*
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*Required
Tags
Add up to 20 keywords to increase discoverability by 30%
Show Advanced Settings
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Your score increases as you pick a category, fill out a long description and add more tags.
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Publish
About
Support
Terms
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Copyright
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© 2023 SlideShare from Scribd
GRADE 6 EXHIBITION INFO (ONLY MY GROUP)
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Ads 20082415 kim deok kyu
- 1. 1
- 2. What is Ad. Information activities. In order to achieve the purpose companies or individuals, organizations Product sales Public advertising Political advertising…etc Various purpose of advertising 2
- 3. The kind of Ad 1. ATL and BTL ATL(Above the line)- Traditional four media TV, Radio, News paper, Magazine Ad BTL(below the line)- Ad(Except ATL) Outdoor Advertising, SP, Event, many promotion 3
- 4. The kind of Ad 2. Classified according to Media 1.Broadcast Advertising - advertising in the broadcast(TV or Radio) 2.Print ads – Advertising in the press media(news paper, magazine) ex) magazine Ad(WonderBra) 4
- 5. The Kind of Ad 3.Outdoor Ads- Installed in outdoor advertising ex)Sun block cream of ponds 5
- 6. The kind of Ad 4. Internet Ads - advertising on the Internet ex) Chevrolet Naver banner ad Many Classification methods exist 6
- 7. Source Naver blog http://blog.naver.com/yonom2? Redirect=Log&logNo=110131580045 7