This document summarizes the key announcements and highlights from Adobe MAX 2010, including new features for Dreamweaver, Edge, and SiteCatalyst for web publishing, Martha Stewart and Conde Nast discussing digital publishing on tablets, improvements to Adobe Media Encoder and support for AIR on set-top boxes, Google TV and Samsung TVs for video, the introduction of CQ5 for enterprise content management, and support for Flash games on custom devices through Molehill and Alternativa3D. It also lists upcoming releases like Flash Player 10.1 for Android and AIR for Android, and invites attendees to join the Adobe User Group in Halifax.

1. Adobe MAX 2010

2. Recorded content available at
tv.adobe.com:
http://tv.adobe.com/channel/max/max-2010/

3. Web Publishing
• Multi-screen layout support for Dreamweaver
via CSS.
• Adobe EDGE - timeline based editing, outputs
HTML5/JQuery.
• SiteCatalyst
NetAverages: http://netaverages.adobe.com/en
-us/index.html
Highlights

4. Digital Publishing
• Martha Stewart strutting her iPad app. (shared
some insights about Philo dough an
Peonies)...but really about advanced
typesetting and image manipulation for output
to iDevices via Adobe tools.
• Joe Simon - CEO Conde Nast announces use
of Adobe Platform to bring their magazines to
tablets.
• SiteCatalyst and Omniture - Digital Publishing
Suite Beta (trial / download available)
Highlights

5. Video
• AIR 2.5 for set-top boxes
• StageVideo direct
hardware accelerated content(not display
object/list) - dramatic video performance
improvement; drop in CPU usage
• Google TV, Samsung TVs & blue-ray players:
to ship with embedded AIR runtime.
• Adobe Media Encoder batch processing
improvements.
Highlights

6. Enterprise Applications
• CTO of Day Software discussion on CMS
system named CQ5; for managing large
amount of pages & page impressions (simple
implementation & ease of use)
• CEO of RIM (Mike Lazaridis) unveils BB
PlayBook with full AIR support & many other
awesomely super cool feature(and specs) the
PlayBook will have. Also announces PlayBook
AIR SDK & Simulator
Highlights

7. Gaming
• Custom devices/controls with Flash-based
games.
• Major 3D rendering advancements; Molehill &
Alternativa3D.
http://labs.adobe.com/technologies/flash/molehill
/
• Adaptation of Flash Player to take full advantage
of OpenGL & DirectX & GPU to reduce
CPU load
Highlights

8. Other
• Flash Player 10.1 available in Android Market & for
Google TV.
• AIR for Android available in the Android Market.
• Public support for AIR from Motorola, RIM & Samsung.
• Flex SDK "Hero" and Flash Builder "Burrito" preview
release.
• Flash Catalyst "Panini".
• Flash Player "Square": 64-bit support for Mac, Win,
Linux & enhanced support for IE9 beta.
• Free Motorola Droid 2, Logitech Revue - All attendees
• Free BlackBerry Torch & Playbook - Community Leads
and ACPs
Highlights

9. Adobe MAX 2011
(October 1-5, 2011 - Los Angeles, California)

10. Adobe User Group Halifax
http://halifax.groups.adobe.com/
http://www.facebook.com/home.php?
#!/AdobeHalifax
Please Join