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Adface
Drive customers to your business.
Grab attention of your customers with awesome advertising campaigns in taxis and ride-sharing cars with adface.co
Adface for real estate
Drive customers to your business.
Grab attention of your customers with awesome advertising campaigns in taxis and ride-sharing cars with adface.co
Early engagement strategies
This document discusses strategies for engaging customers early in the customer journey. It provides examples of HumbleChic, an online women's clothing retailer, that used aggressive engagement tactics like fullscreen modals with discount offers for new customers. This helped increase email captures, order conversions, and average order value. It also discusses how eAccountable, a digital marketing agency, found slideout offers were better received than modals and that testing various offers is important. The document advocates for early customer engagement tools and provides sample data on their effectiveness.
Advanced ROI Driven Internet Marketing Strategies
The document discusses optimizing marketing campaigns and channels for return on investment (ROI). It provides tips for testing factors that impact ROI such as advertising copy, offers, site features, and product data to improve conversion rates. Key performance indicators like traffic, conversions, order value, and margins should be analyzed. Multivariate testing and using customer data from sources like search, reviews, calls and offline purchases can provide quick wins to positively impact ROI. Attribution modeling is important to measure the influence of different marketing channels in the buying process.
Digital display advertising and retargeting
Digital display advertising and retargeting allows companies to market products and create brand awareness by displaying digital ads on websites. Retargeting, also known as remarketing, targets potential customers who have visited a company's website by displaying their ads on other sites. Research shows that retargeted customers are over 70% more likely to make a purchase and spend about 50% more than non-retargeted customers. Any company that sells products online can benefit from retargeting and digital display ads by creating tailored ads that engage past website visitors and potentially boost sales and awareness of their brand. Retargeting options range from lower-cost self-serve campaigns to more expensive full-service options managed by experts.
Success Story 2 PAF
Pacific Auto Finance is a national finance brokerage with over 30 years of experience providing car, bike, boat, and equipment loans by partnering with 17 reputable Australian lenders. Through Facebook lead generation ads targeted at specific audience segments, Pacific Auto Finance achieved an 85% reduction in cost per lead within 3 months, a 3x increase in customer leads over 2 months, and weekly reach of 75,490 new customers.
ci-casestudy-zalando
Zalando is a large online fashion retailer based in Europe that partners with Channel Intelligence to optimize its product data feeds for Google Shopping campaigns. Channel Intelligence helped Zalando align its data with Google's policies, resulting in a 158% increase in impressions for Zalando's largest product category and 14.4% revenue growth. Channel Intelligence works closely with Zalando to quickly implement feed optimizations, new product additions, and insights from testing to improve sales and lower costs. This partnership has helped Zalando deliver more relevant product recommendations to customers.
Scope 10's Google Adwords and Your Business
This document discusses Google AdWords and how it can benefit businesses. It explains the three R's of AdWords - Reach, Relevance, and Return-on-Investment. AdWords allows businesses to target relevant audiences, only paying for qualified leads. The document provides an example of how a $1000 AdWords budget could generate $10000 in sales. It also discusses features like geographic targeting, conversion tracking, and combining AdWords with search engine optimization for improved results and decreased costs. A case study example shows how one auto glass company significantly increased their traffic, sales, and online conversions within the first month of using an AdWords campaign.
Recommended
Adface
Drive customers to your business.
Grab attention of your customers with awesome advertising campaigns in taxis and ride-sharing cars with adface.co
Adface for real estate
Drive customers to your business.
Grab attention of your customers with awesome advertising campaigns in taxis and ride-sharing cars with adface.co
Early engagement strategies
This document discusses strategies for engaging customers early in the customer journey. It provides examples of HumbleChic, an online women's clothing retailer, that used aggressive engagement tactics like fullscreen modals with discount offers for new customers. This helped increase email captures, order conversions, and average order value. It also discusses how eAccountable, a digital marketing agency, found slideout offers were better received than modals and that testing various offers is important. The document advocates for early customer engagement tools and provides sample data on their effectiveness.
Advanced ROI Driven Internet Marketing Strategies
The document discusses optimizing marketing campaigns and channels for return on investment (ROI). It provides tips for testing factors that impact ROI such as advertising copy, offers, site features, and product data to improve conversion rates. Key performance indicators like traffic, conversions, order value, and margins should be analyzed. Multivariate testing and using customer data from sources like search, reviews, calls and offline purchases can provide quick wins to positively impact ROI. Attribution modeling is important to measure the influence of different marketing channels in the buying process.
Digital display advertising and retargeting
Digital display advertising and retargeting allows companies to market products and create brand awareness by displaying digital ads on websites. Retargeting, also known as remarketing, targets potential customers who have visited a company's website by displaying their ads on other sites. Research shows that retargeted customers are over 70% more likely to make a purchase and spend about 50% more than non-retargeted customers. Any company that sells products online can benefit from retargeting and digital display ads by creating tailored ads that engage past website visitors and potentially boost sales and awareness of their brand. Retargeting options range from lower-cost self-serve campaigns to more expensive full-service options managed by experts.
Success Story 2 PAF
Pacific Auto Finance is a national finance brokerage with over 30 years of experience providing car, bike, boat, and equipment loans by partnering with 17 reputable Australian lenders. Through Facebook lead generation ads targeted at specific audience segments, Pacific Auto Finance achieved an 85% reduction in cost per lead within 3 months, a 3x increase in customer leads over 2 months, and weekly reach of 75,490 new customers.
ci-casestudy-zalando
Zalando is a large online fashion retailer based in Europe that partners with Channel Intelligence to optimize its product data feeds for Google Shopping campaigns. Channel Intelligence helped Zalando align its data with Google's policies, resulting in a 158% increase in impressions for Zalando's largest product category and 14.4% revenue growth. Channel Intelligence works closely with Zalando to quickly implement feed optimizations, new product additions, and insights from testing to improve sales and lower costs. This partnership has helped Zalando deliver more relevant product recommendations to customers.
Scope 10's Google Adwords and Your Business
This document discusses Google AdWords and how it can benefit businesses. It explains the three R's of AdWords - Reach, Relevance, and Return-on-Investment. AdWords allows businesses to target relevant audiences, only paying for qualified leads. The document provides an example of how a $1000 AdWords budget could generate $10000 in sales. It also discusses features like geographic targeting, conversion tracking, and combining AdWords with search engine optimization for improved results and decreased costs. A case study example shows how one auto glass company significantly increased their traffic, sales, and online conversions within the first month of using an AdWords campaign.
What can we do for your dealership
This document discusses how an intelligent customer engagement platform from DMS Intelligence can help dealerships generate more customers and increase sales through multi-channel marketing campaigns. The platform claims to lower marketing costs by 50% while driving up sales by 25% by enabling cross-channel communication with customers, establishing a dealership's brand identity, and continually optimizing campaigns based on data analysis.
Breaking with tradition: what more can you expect from a loyalty program?
A loyalty program is far more capable than you think. Let’s level up the expectations and have a look at this deck to find out what more a great loyalty program can contribute to your business!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing
Publisher Media Kit
Traffic Marketplace is an online advertising marketplace that reaches 70% of the total internet audience with over 140 million monthly users (paragraph 1). They have built a dedicated client services team to help advertisers launch, optimize, and support their advertising plans (paragraph 2). They work with top tier advertisers and have relationships with 95% of ad agencies, offering publishers competitive eCPMs, on-time payments, and access to many types of advertising campaigns (paragraphs 3-5).
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This document discusses how to increase revenue and conversions by engaging website visitors before they leave the site without making a purchase. It suggests offering visitors a special deal on a product and letting them choose what they want to pay, which can turn inactive users into buyers. This approach has three advantages: it earns revenue from advertising partners paying for the product, acquires new satisfied customers, and increases overall revenue.
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The document provides suggestions to increase new credit card acquisitions in the UAE market. It discusses targeting different income segments, focusing on self-employed customers, and offering attractive card features around major spending categories. Specific suggestions include partnering with retailers, money exchanges, and car garages to offer pre-qualified cards. Marketing strategies propose digital advertising, taxi/bus ads, and distributing merchandise at events. Retention focuses on deepening relationships through promotions, communications, and value-added benefits.
adTarget.me selfpromo
Retargeting uses dynamic creative banners that change based on a user's browsing history to re-engage the 95-98% of online shoppers who leave a site without purchasing. This targeted advertising approach can be up to 10 times more effective than traditional display ads and allows businesses of all sizes to self-serve retarget ads with local and global reach.
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The document summarizes a mobile marketing case study for The Co-operative Bank of Kenya's YEA! youth banking account. The campaign aimed to open new accounts, increase brand awareness and interest among 18-25 year olds. It featured pay-per-click ads on Google and banner ads on popular websites targeting youth. The campaign was monitored daily and saw over 12,000 impressions, 150 clicks and 10 new account registrations on the first day, with most activity from Nokia phones using the Opera Mini browser between 4-5pm. Combining digital with experiential marketing like live events drove more customers to open accounts.
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The document proposes a 13-week marketing campaign on Cox Media Cable for Virginia Tire & Auto to target women ages 35-64 who are college educated and earn $75k+, as well as retain current male customers ages 35-64. The campaign would emphasize easy scheduling, oil changes, and tire services. Advertisements would appear on Cox Cable TV channels and websites to drive consumers to book appointments and learn about special offers through interactive digital ads. The proposed investment is $4,000 per month.
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This document discusses the challenges of information overload and matching consumers with advertisers. It introduces a price comparison website that aims to help consumers easily compare rates from different companies. The website's business model focuses on consumers while generating 80% of revenue from advertisers. It is a new company with ambitions to become the clear leader in the financial leads market in Belgium.
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Adscend media
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Small businesses are frustrated with online marketing because it requires managing many different tools like websites, ads, social media pages, blogs, and campaigns across multiple channels to fully cover the marketing funnel. This is too complex and costly for most small businesses. Camilyo introduces an all-in-one local marketing platform that integrates all the necessary tools, covers the entire funnel, and reduces costs so small businesses can effectively market online at a price they can afford.
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Client retention and increasing brand awareness are important for business growth. Various marketing techniques can be used at low cost and with good ROI, including:
- Analyzing customer data to better target existing clients through personalized emails, newsletters and campaigns.
- Increasing online exposure through methods like press releases, social media, videos and mobile apps to engage new customers and generate leads.
- Creating targeted databases and marketing strategically to these segmented groups through mail, SMS and telemarketing to attract new clients cost effectively.
General_PerkPanther Customer Loyalty
This document summarizes the key features and benefits of PerkPanther's mobile marketing platform. It allows businesses to build customer lists, send targeted text messages, conduct surveys and polls, offer loyalty programs, and analyze customer data and visit patterns. The platform aims to help businesses increase customer retention, engagement, and sales through mobile marketing tools at affordable prices.
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This document discusses how an intelligent customer engagement platform from DMS Intelligence can help dealerships generate more customers and increase sales through multi-channel marketing campaigns. The platform claims to lower marketing costs by 50% while driving up sales by 25% by enabling cross-channel communication with customers, establishing a dealership's brand identity, and continually optimizing campaigns based on data analysis.
Breaking with tradition: what more can you expect from a loyalty program?
A loyalty program is far more capable than you think. Let’s level up the expectations and have a look at this deck to find out what more a great loyalty program can contribute to your business!
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing
Publisher Media Kit
Traffic Marketplace is an online advertising marketplace that reaches 70% of the total internet audience with over 140 million monthly users (paragraph 1). They have built a dedicated client services team to help advertisers launch, optimize, and support their advertising plans (paragraph 2). They work with top tier advertisers and have relationships with 95% of ad agencies, offering publishers competitive eCPMs, on-time payments, and access to many types of advertising campaigns (paragraphs 3-5).
deal united - generate incremental revenue from your lost traffic
This document discusses how to increase revenue and conversions by engaging website visitors before they leave the site without making a purchase. It suggests offering visitors a special deal on a product and letting them choose what they want to pay, which can turn inactive users into buyers. This approach has three advantages: it earns revenue from advertising partners paying for the product, acquires new satisfied customers, and increases overall revenue.
Increasing New
The document provides suggestions to increase new credit card acquisitions in the UAE market. It discusses targeting different income segments, focusing on self-employed customers, and offering attractive card features around major spending categories. Specific suggestions include partnering with retailers, money exchanges, and car garages to offer pre-qualified cards. Marketing strategies propose digital advertising, taxi/bus ads, and distributing merchandise at events. Retention focuses on deepening relationships through promotions, communications, and value-added benefits.
adTarget.me selfpromo
Retargeting uses dynamic creative banners that change based on a user's browsing history to re-engage the 95-98% of online shoppers who leave a site without purchasing. This targeted advertising approach can be up to 10 times more effective than traditional display ads and allows businesses of all sizes to self-serve retarget ads with local and global reach.
Zilojo presentation
The document summarizes a mobile marketing case study for The Co-operative Bank of Kenya's YEA! youth banking account. The campaign aimed to open new accounts, increase brand awareness and interest among 18-25 year olds. It featured pay-per-click ads on Google and banner ads on popular websites targeting youth. The campaign was monitored daily and saw over 12,000 impressions, 150 clicks and 10 new account registrations on the first day, with most activity from Nokia phones using the Opera Mini browser between 4-5pm. Combining digital with experiential marketing like live events drove more customers to open accounts.
Coxmedia
The document proposes a 13-week marketing campaign on Cox Media Cable for Virginia Tire & Auto to target women ages 35-64 who are college educated and earn $75k+, as well as retain current male customers ages 35-64. The campaign would emphasize easy scheduling, oil changes, and tire services. Advertisements would appear on Cox Cable TV channels and websites to drive consumers to book appointments and learn about special offers through interactive digital ads. The proposed investment is $4,000 per month.
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This document discusses understanding the customer journey in car sales and how digital advertising needs to be optimized. It notes that the customer journey has changed and car buying is no longer a linear process. It emphasizes that digital advertising needs logic and data applied at scale to understand signals like who, what, where, when to most effectively target audiences. Vanity metrics are not enough and ROI needs to be measured. Success requires balancing technology, expertise from vendors, and people to maximize returns on ad spend through continuous optimization.
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This document discusses the challenges of information overload and matching consumers with advertisers. It introduces a price comparison website that aims to help consumers easily compare rates from different companies. The website's business model focuses on consumers while generating 80% of revenue from advertisers. It is a new company with ambitions to become the clear leader in the financial leads market in Belgium.
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Customer Journey is an incredibly important topic for brands. A better understanding of customer journey helps brands create/manage a better customer experience, which is critical in the age of the customers.
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BIA Kelsey Engage - Pitch to SMBs V2
Small businesses are frustrated with online marketing because it requires managing many different tools like websites, ads, social media pages, blogs, and campaigns across multiple channels to fully cover the marketing funnel. This is too complex and costly for most small businesses. Camilyo introduces an all-in-one local marketing platform that integrates all the necessary tools, covers the entire funnel, and reduces costs so small businesses can effectively market online at a price they can afford.
The Top Ways to Optimize Your Pay-Per-Call Campaigns
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Augeo provides wholesale membership and loyalty programs to businesses. They offer ready-to-go and custom programs across industries to drive revenue, retention, and continuity. Augeo has over 1,200 active loyalty programs in 55+ countries, serving Fortune 50-1000 companies and regional businesses. Their core platforms include employee recognition, financial institution loyalty, card-linked offers, customer loyalty, and insurance programs. Augeo provides comprehensive support including product fulfillment, marketing, customer service, reporting, and IT infrastructure.
B2B online marketing for beginners
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Guide to sell on Brandalley marketplace
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Client retention and increasing brand awareness are important for business growth. Various marketing techniques can be used at low cost and with good ROI, including:
- Analyzing customer data to better target existing clients through personalized emails, newsletters and campaigns.
- Increasing online exposure through methods like press releases, social media, videos and mobile apps to engage new customers and generate leads.
- Creating targeted databases and marketing strategically to these segmented groups through mail, SMS and telemarketing to attract new clients cost effectively.
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Tips & Tricks for Digital Marketing Campaigns this Christmas
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Multichannel Retention Strategies: A Steady Diet of Low Hanging Fruit
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Spot Light on Revenue Management for Small & Independent Hotels
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QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gamejanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
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Podcast, The New Marketing Currency - Ozeal Debastos
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Key Takeaways:
- You don't need a large team to start a content marketing program
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandPillar-Based Marketing - Ryan Brock, DemandJump
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
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