This mood board targets people interested in extreme sports, particularly married couples without children aged 25-35 in professional jobs. The images show rock climbing and caving, activities also portrayed in the movie The Descent. The target audience has a middle-class socioeconomic status and seeks adventure through extreme sports in their spare time instead of starting a family.

1. Additional mood board
This mood board is aimed for people male or female, who are
interested in extreme sports. The picture on the bottom right
and upper left shows this. Married couples who do not have
children may be interested in The Descent as well, as the movie
betrays that type of lifestyle. The socioeconomic ranking of the
adults who are interested would be C1-C2, which are mainly
office based jobs such as teachers, lawyers or managers of
shops. The age range could stem from 25-35 year olds, because
that is an ideal age to earn money and decide what you want
from life.
The additional audience are
aspirers, because they aspire to
do extreme sports in there
spare time. They are 25-35 year
olds who are in full time work
and are trying to be the best
they can be. They are also
‘Dinky’s’, because they wouldn’t
have children, and would spend
all their time and money on
extreme sports and paying for
the equipment.