The team discussed stakeholders and realized there are more than expected for the project. Jim asks you to lead a stakeholder analysis to identify all relevant stakeholders, their backgrounds, contributions, and priority for communications. You will work with four teammates on the analysis. Team members provide their backgrounds - they have various degrees and certifications and experience in different departments. Jim provides templates to guide the analysis.

1. Additional Information
The discussion on stakeholders went better than expected.
Everyone seems to be on the same page. But now, the team is
unsure of who should be included as stakeholders in the
communication management plan. The team realizes that there
are a lot more stakeholders on the project than expected. In
addition to the team itself, there are other internal and external
stakeholders who must be considered.
Although all of your team members work in the sales and
marketing function, they all bring unique skills and experiences
to this project. Many have worked in other departments prior to
their new role or have duel responsibilities in the company.
"This is a make-or-break project for us at this point," says Jim.
"We have to get it right the first time. If we miss any
stakeholders in our communication, it could be devastating to
the success of the project."
Jim turns to you. "I need you to lead the team in conducting a
stakeholder analysis. We need to make sure to include all of the
stakeholders, their background, contribution to the project, and
level of priority to the project communication. You will be
working with your four teammates in performing the
stakeholder analysis and transferring this information to the
project charter for review."
"Okay," you say. "Can everyone give me a little bit of
background about work experience and education?"
"Sure," says Jerry Lawson. "I have an MS in Business
Management and several IT/PM certifications as well as 6 years
with the company."
"I have a lot of procurement and acquisition experience, but
have an engineering background," says Sara Jenkins. "I earned
an MBA and a BS in electrical engineering. I have been with the
company for 4 years."
"I have done business analysis, quality assurance, and risk
management, but have a construction background," says Melissa

2. Grant. "I have an MSM in project management and a BS in
electrical engineering as well as 6 years with the company."
Mike Green, a technician who previously worked in the public
relations and marketing department says, "I have done a lot of
hands-on electrical work and testing. I earned my MBA in
marketing and two undergraduate degrees in electrical
engineering and IT management. I have been with the company
for 5 years."
"Great, thanks," you say.
Jim hands you a document, saying, "Here is a project charter, a
stakeholder register, and SOW templates for you to use as a
guideline."
After Jim leaves, you and the rest of the team get busy
discussing how to conduct a stakeholder analysis and how to
justify stakeholders’ inclusion in the project communication.
You also begin to review the project background information to
develop your SOW.
Assignment
Back at your desk, you write the stakeholder analysis in an
essay-style format using MS Word. Notes from your team
discussion help you defend your position on the stakeholders'
inclusion. If you use MS Word, your essay should outline who
they are to the project, their roles, responsibilities, and
positions at the company (internal or external), and their level
of influence on the project.
Stakeholder analysis: 2–3 pages + title and references
Scenario
We grade Discussion Boards and Individual Projects using three
project criteria: Task Requirements, Demonstration and
Application of Knowledge, and Academic Writing and Format.
We score each project criterion using four performance values:
Unsatisfactory, Developing, Effective, and Proficient. Please
see the following tables for the details.
This course uses the CTU Professional Learning Model™ (CTU

3. PLM) to teach students with hands-on, industry-related,
problem-solving experiences that model the professional
environment and encourage achievements that lead to student
and employer success. The CTU PLM is founded on the idea
that students learn best by working on real-world, professional
projects related to their chosen career fields. By working this
way, students develop the expertise to apply conceptual
knowledge to get effective results. Through professional
learning, students experience the complexity of real-world
problems and learn to select an appropriate approach to a
problem that has more than one solution. This method of
learning is called Problem-Based Learning (PBL). PBL assumes
that you will master content while solving a meaningful
problem in each assignment.
Throughout the course, you will work with a scenario in which
some basic, background information is provided about a
company. (This information could apply to any company that
provides products or services of this sort in general.) You have
a role in the scenario; that is, you are part of the story. The
dialogue in each assignment presents the problem that must be
solved. It is up to you to respond to the problem and submit a
deliverable that will be graded.
Refer to the following scenario as you progress through the PBL
process.
Problem-Based Learning (PBL) Scenario: Amazing Coffee
Houses (ACHs)
Company Biography
Amazing Coffee Houses (ACHs) is a small but established
company in the coffee industry. It is based in northern Chicago,
IL and employs over 100 workers locally in its 10 stores. Its
current Chief Executive Officer (CEO) and Chairman of the
Board, Sam Ryder, founded the company back in 1994 with his
wife, Gloria Ryder. Gloria has served as the company’s Chief
Financial Officer (CFO) since it was founded. Both Sam and
Gloria graduated from the #1 ranked MBA program in the

4. country and bring a lot of corporate experience to the business.
Sam was a Senior Vice President (SVP) in Marketing and Sales
at another company for many years before deciding to venture
off to start ACHs with his wife. Gloria also worked for that
same company and held the position of Finance Director.
The company is known for its own brand of gourmet coffee and
low fat donuts, as well as for their own line of stainless steel
coffee mugs that are able to keep drinks hot for 12 hours
straight. The workforce is comprised mostly of bakers,
managers, baristas, greeters, clerks, and cashiers. They also
work closely with several large suppliers and distributors in the
United States.
Problem
The company has a loyal customer base throughout Chicago and
is known for its personalized service and quality food and
drinks. Because the economic conditions have greatly improved
throughout the United States and the company now has a well-
established name and brands, ACHs is looking to expand in
markets beyond Chicago. The first market it has made a
decision to expand into is 81 miles away, Milwaukee, WI. The
company has worked through a local real estate agent and was
able to strike a great deal on a 10-year lease in a great location.
Management thinks Milwaukee is where the next 10 stores will
be opened. However, Sam and Gloria have never operated a
multi-state business before and are worried they will fail to
accomplish their expansion goal timely. Sam has made it clear
to Gloria that one day, his vision is to take ACHs to every city
in America.
Opportunity
Sam has no project management experience and has decided to
hire a project manager to manage the expansion project in
Milwaukee, WI. After thorough evaluation and dozens of
interviews, they have asked Jim Young, a rising star at the
company, to take on the role of project manager to lead a team
of five people from different departments to create a project

5. plan for the new site.
Jim Young currently serves as a store manager for the biggest
two coffee shops. Prior to this role, he worked as a store
supervisor for the company. During his time with the company,
he has worked on many of the new shop development projects
as a team leader and helped to renovate some of the company’s
existing shops. People in his business units speak highly of his
leadership and coaching style. Though Jim has worked on
project teams and supervised functional departments, he has
never acted as the project manager before. He knows there are a
lot of moving parts in managing a project. He is worried about
his ability to lead a new team of people with whom he has never
worked before. He is concerned about his lack of experience
and knowledge to manage the entire life cycle of a project from
start to finish within budget, quality, time, and scope. In
previous projects, he remembers Sam and Gloria having
differences in budget, scope, and resource allocation, which
caused a lot of confusion among the project team members and
vendors. Jim is also concerned that their personal relationship
will interfere in this project.
You will be working with Jim Young as a project team member
with four other professionals in the company. You have only
worked at ACHs for 4 years. Prior to your tenure at ACHs, you
worked as an associate project manager for a construction
company on the West Coast. You have worked on many
different projects and are familiar with project management
terms, methodologies, tools, and techniques. You earned several
certifications relating to project management including a PMP
and have an MBA in logistics. Although, you have never
worked with Jim Young or anyone else on the new team, you
are very excited about the opportunity to make a difference.
Project Background Details

6. Amazing Coffee Houses (ACHs) is a coffee shop that will be
located in Milwaukee, WI. We have been able to purchase our
own building within the city near Milwaukee’s top tourist
attraction site near the Gold Rock Museum. The building is not
renovated. Our market analysis of Milwaukee, WI indicated the
city is the top city for coffee drinking in WI. Because we’re
close to the city’s museum, we plan to become the top
destination for local and American and foreign customers who
visit Milwaukee each year.
Our customers will have a wide range of coffee flavors to
choose from including dark roast to light roast as well as
specialty flavors throughout the year. They will also enjoy
freshly baked low-fat donuts that aren’t available anywhere in
the state. ACHs will hold true to its vision and mission of
providing customers with a premier café experience. By
creating a new twist for the café experience, ACHs will increase
sales by more than $125,000 over the next three years and
maintain a gross margin of 70%. The shop is 5,500 square foot
of open space. Our plan is to have 2 bathrooms, a coffee bar,
and enough tables to seat at least 50 customers. This is a coffee
shop that also makes and sells donuts. The renovation must
account for all that is needed to get the shop ready for both
coffee and donuts. The project has an initial budget of
$650,000. It is now January and Sam and Gloria would like the
new location to be up and running no later on July 4th.
Note: The example companies, organizations, products, people,
and events depicted herein are fictitious. No association with
any real company, organization, product, person, or event is
intended or should be inferred.