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EVOLUTION OF MEDIA &
INFORMATION LITERACY
GROUP 6
ERA IN THE EVOLUTION OF HUMAN COMMUNICATION
WHAT IS COMMUNICATION
It is the process of exchanging words, signs, or information with others. It is done
either verbally or non-verbally. Communication enables us to pass information. We
understand others because of communication. Effective communication brings
people closer and together. Being able to communicate well is important for every
human being.
CAVE PAINTINGS
SYMBOLS OF
COMMUNICATION
SMOKE SIGNAL
NEWSPAPER
EVOLUTION OF HUMAN COMMUNICATION
02
TELEVISION
EVOLUTION OF HUMAN COMMUNICATION
RADIO
INTERNET
TELEPHONE
EVOLUTION OF HUMAN COMMUNICATION
EMAIL TEXT MESSAGES SOCIAL MEDIA
TRADITIONAL (OLD) & NEW MEDIA
Traditional media involves
businesses targeting a large
audience via billboards, print
ads, and TV commercials.
TRADITIONAL (OLD) MEDIA NEW MEDIA
On the other hand, new media allows companies
to target a smaller yet more specific target
audience through social media, pay-per-click ads,
and SEO. New media typically also costs less than
traditional media, because of the smaller audience
and more specific advertising channels.
TRADITIONAL (OLD) MEDIA & NEW MEDIA
EXAMPLES OF TRADITIONAL (OLD) MEDIA
Traditional media refers to non-digital advertising and marketing strategies, including:TV ads, Radio
ads Print advertising, like newspapers and magazines, Direct mail, Billboards, Cold-calling, Door-to-
door sales, and Banner ads
EXAMPLES OF NEW MEDIA
New media, also referred to as digital media, is made up of digital strategies that involve the internet
in some way, including:
SEO (search engine optimization), Pay-per-click advertising (paid search), Content marketing (writing
with purpose), Social media marketing (content creation and distribution),
Email marketing
tara shot
MAJOR TYPES OF MEDIA CHANNELS
means of mass communication in the form of
printed publications, such as newspapers and
magazines. This type of media used to be the only
way to convey information to the public.
Examples of Print Media - Newspapers,
Magazines, Flyers, Brochure, Billboards.
Broadcast media describe the traditional media
that include television and radio.
Examples of Broadcast Media - Television, Radio
The invention of the Internet allowed breaking
news to reach the globe within minutes.
Examples of Internet Media - Social networking
media including Facebook, Instagram, Twitter,
Youtube, Pinterest, (Podcast, Quora and Reddit).
is any type of advertising that reaches us when
we’re outside our homes
Examples of Out of Home Media - Mall
Advertising, Salon Advertising, Bilboard ( Static &
Digital, and wallscapes).
PHILIPPINE MASS MEDIA HISTORY
THEORIES OF COMMUNICATION & THEIR
RELEVANCE
COMMUNICATION THEORIES
Human communication has been conceptualized, theorized and studied mainly as a
process of communication and interaction among and between two or more human beings
that is person to person with language and technology as
the medium
Communication is vital to good management and the key factor in the success of an
organization. However, when it comes to effective communication we often find barriers.
Sometimes the message being given is too complex. In this technique we will review
popular communication models and supply you with a suit of tools to communicate
effectively.
THANK YOU FOR LISTENING!
MASARAP SANA ULAM NIYO
QUIZ
1. Give 2 examples of Print Media
2. It is a media that describes traditional media.
3. This is the rich businessmen is referred to?
4. Doctrina Cristiana was printed in the Philippines in?
5. Give at least 3 examples of traditional media
6. Give at least 6 examples of new media
7. From the Great Wall of China to Ancient Greece ____ were one of the earliest
forms of visual communication
8. It is the latest mode of communication in the digital world
9. Who is the author of Mediamorphosis
10. What are the 3 great mediamorphosis in human communication?
GROUP 6
ELAIZA NAVARRO
MICHAELLA FRANCISCO
TRIXIE MANGACO
ALJON GOTIDOC
RHAIZEN TAWATAO

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!@#$$$adasdw2221312

  • 1. EVOLUTION OF MEDIA & INFORMATION LITERACY GROUP 6
  • 2. ERA IN THE EVOLUTION OF HUMAN COMMUNICATION WHAT IS COMMUNICATION It is the process of exchanging words, signs, or information with others. It is done either verbally or non-verbally. Communication enables us to pass information. We understand others because of communication. Effective communication brings people closer and together. Being able to communicate well is important for every human being.
  • 3. CAVE PAINTINGS SYMBOLS OF COMMUNICATION SMOKE SIGNAL NEWSPAPER EVOLUTION OF HUMAN COMMUNICATION 02
  • 4. TELEVISION EVOLUTION OF HUMAN COMMUNICATION RADIO INTERNET TELEPHONE
  • 5. EVOLUTION OF HUMAN COMMUNICATION EMAIL TEXT MESSAGES SOCIAL MEDIA
  • 7. Traditional media involves businesses targeting a large audience via billboards, print ads, and TV commercials. TRADITIONAL (OLD) MEDIA NEW MEDIA On the other hand, new media allows companies to target a smaller yet more specific target audience through social media, pay-per-click ads, and SEO. New media typically also costs less than traditional media, because of the smaller audience and more specific advertising channels. TRADITIONAL (OLD) MEDIA & NEW MEDIA
  • 8. EXAMPLES OF TRADITIONAL (OLD) MEDIA Traditional media refers to non-digital advertising and marketing strategies, including:TV ads, Radio ads Print advertising, like newspapers and magazines, Direct mail, Billboards, Cold-calling, Door-to- door sales, and Banner ads
  • 9. EXAMPLES OF NEW MEDIA New media, also referred to as digital media, is made up of digital strategies that involve the internet in some way, including: SEO (search engine optimization), Pay-per-click advertising (paid search), Content marketing (writing with purpose), Social media marketing (content creation and distribution), Email marketing
  • 10. tara shot MAJOR TYPES OF MEDIA CHANNELS
  • 11. means of mass communication in the form of printed publications, such as newspapers and magazines. This type of media used to be the only way to convey information to the public. Examples of Print Media - Newspapers, Magazines, Flyers, Brochure, Billboards.
  • 12. Broadcast media describe the traditional media that include television and radio. Examples of Broadcast Media - Television, Radio
  • 13. The invention of the Internet allowed breaking news to reach the globe within minutes. Examples of Internet Media - Social networking media including Facebook, Instagram, Twitter, Youtube, Pinterest, (Podcast, Quora and Reddit).
  • 14. is any type of advertising that reaches us when we’re outside our homes Examples of Out of Home Media - Mall Advertising, Salon Advertising, Bilboard ( Static & Digital, and wallscapes).
  • 15.
  • 17. THEORIES OF COMMUNICATION & THEIR RELEVANCE
  • 18. COMMUNICATION THEORIES Human communication has been conceptualized, theorized and studied mainly as a process of communication and interaction among and between two or more human beings that is person to person with language and technology as the medium Communication is vital to good management and the key factor in the success of an organization. However, when it comes to effective communication we often find barriers. Sometimes the message being given is too complex. In this technique we will review popular communication models and supply you with a suit of tools to communicate effectively.
  • 19. THANK YOU FOR LISTENING! MASARAP SANA ULAM NIYO
  • 20. QUIZ 1. Give 2 examples of Print Media 2. It is a media that describes traditional media. 3. This is the rich businessmen is referred to? 4. Doctrina Cristiana was printed in the Philippines in? 5. Give at least 3 examples of traditional media 6. Give at least 6 examples of new media 7. From the Great Wall of China to Ancient Greece ____ were one of the earliest forms of visual communication 8. It is the latest mode of communication in the digital world 9. Who is the author of Mediamorphosis 10. What are the 3 great mediamorphosis in human communication?
  • 21. GROUP 6 ELAIZA NAVARRO MICHAELLA FRANCISCO TRIXIE MANGACO ALJON GOTIDOC RHAIZEN TAWATAO