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Marketing Week Adelaide, Australia - Thursday 28th August 2008

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Australasia
Australasia

Via Media CEO, Anthony Coles, summarising the trends in New Media and new opportunities for accountability in the changing media landscape

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[object Object],[object Object],Marketing Week 2008 The Marketing Revolution New Rules. New Ideas. Anthony Coles Via Media Communications Thursday 28 th August, 2008
Background - AC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session Overview ,[object Object],[object Object],[object Object],[object Object],Tomorrow… ?
New Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],ME MEDIA
MESSAGE – Food, Danger MEDIA – Wall + Tools (Rock) Social Media - 1.0B.C. MEANING – We Are A Community
MESSAGE – Our Leader is Great MEANING – Symbology, Context MEDIA – Man-Made
EVOLUTION of MEDIA EVOLUTION of MEANING? “ THE Word” “ OUR Word” “ THEIR Word”
NEW MEDIA NEW MESSAGE – SOAP OPERA
NEW MEANING? NEW WORLD VIEW TECHNOLOGY IS KING SECURITY IN NATIONALISM CONSUME FOR COMFORT
NEW TECHNOLOGY VIDEO PC MOBILE
NEW MEDIA Floppy Compact USB ACCELERATED CHANGE
NEW MEDIA ,[object Object],[object Object],[object Object],IS THE MESSAGE
NEW MEDIA.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA TRENDS -2000 0 2000 1000 -1000 Symbology Heiroglyphics -3000 3000 Script Greco-Roman Alphabet Text God is on TV 1500 1950 Screen PC 1987 1.0 1997 2.0 2007 Man IS God People connected with nature Man projecting greatness on nature Man is above nature Bill Gates is God Money is God Google IS Money Why? KNOW BEHAVIOURS
MARKETING TRENDS 1.0 ‘ the line’ Communications Channels – Traditional Media Model Reach media Direct media Efficiency Effectiveness
BRAND TRENDS ,[object Object]
MARKETING TRENDS 2.0 ‘ the line’ Communications Channels - New Media Model Reach media Direct media Efficiency Effectiveness the ‘line’ is going
TRENDS - EFFECTIVENESS ,[object Object],Source: Forrester
TRENDS - INVESTMENT ,[object Object],Source: Forrester
TRENDS - LOSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRENDS - LEARNING ,[object Object]
TRENDS – GLOBAL/ LOCAL ,[object Object]
TRENDS ,[object Object],How are you expressing yourself? technorati.com yelp.com bazaarvoice.com tags
ACCOUNTABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],YOUR LENS?
ACCOUNTABILITY ,[object Object],[object Object]
ACCOUNTABILITY ,[object Object],Source – e-consultancy
ACCOUNTABILITY ,[object Object],DIGITAL MARKETING IS RESEARCH Campaigns Website Variable ROI Creative Offers Media Destination Qual/ Quant Traffic Spend Buzz Experience
ACOUNTABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUR ROLE ,[object Object],Thank You Anthony Coles Via Media [email_address] 0413 756289 Skype: colesy1602

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Marketing Week Adelaide, Australia - Thursday 28th August 2008

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. MESSAGE – Food, Danger MEDIA – Wall + Tools (Rock) Social Media - 1.0B.C. MEANING – We Are A Community
  • 6. MESSAGE – Our Leader is Great MEANING – Symbology, Context MEDIA – Man-Made
  • 7. EVOLUTION of MEDIA EVOLUTION of MEANING? “ THE Word” “ OUR Word” “ THEIR Word”
  • 8. NEW MEDIA NEW MESSAGE – SOAP OPERA
  • 9. NEW MEANING? NEW WORLD VIEW TECHNOLOGY IS KING SECURITY IN NATIONALISM CONSUME FOR COMFORT
  • 10. NEW TECHNOLOGY VIDEO PC MOBILE
  • 11. NEW MEDIA Floppy Compact USB ACCELERATED CHANGE
  • 12.
  • 13.
  • 14. MEDIA TRENDS -2000 0 2000 1000 -1000 Symbology Heiroglyphics -3000 3000 Script Greco-Roman Alphabet Text God is on TV 1500 1950 Screen PC 1987 1.0 1997 2.0 2007 Man IS God People connected with nature Man projecting greatness on nature Man is above nature Bill Gates is God Money is God Google IS Money Why? KNOW BEHAVIOURS
  • 15. MARKETING TRENDS 1.0 ‘ the line’ Communications Channels – Traditional Media Model Reach media Direct media Efficiency Effectiveness
  • 16.
  • 17. MARKETING TRENDS 2.0 ‘ the line’ Communications Channels - New Media Model Reach media Direct media Efficiency Effectiveness the ‘line’ is going
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.