The book “Obvious Adams” written b Robert R. Updegraff is a small 56 page book and it delivers a very powerful message. It says that successful people are the ones who do obvious things once they decide what they want to do in their lives. The book traces the life of Oliver B. Adams who began his life in a grocery store and became known to the world as “Obvious Adams” , the successful business man . At every step of his life, Adams, once decided to work on something, did pretty much the obvious thing, the thing which people might not even think about it and go about in a complex way.

1. Presenter
Mrinmoy Roy
Group Brand Manager
Group Pharmaceuticals Ltd
7 Basic Traits of a
Successful Marketing
Person
Presentation By
from

2. L
“
EARNING # 1
“I
want to get
into the
advertising
business and I
want to work
for you, I
thought the
obvious thing
to do was to
come and tell
you so.”
We need to be very much
confident and specific on our
dream of career that we
aspire to pursue…
Also need to be straight
forward…

4. “California Sun-
Ripened Peaches
- Picked ripe from the trees.
- Sorted by girls in clean white uniforms.
- Peeled and packed into cans by sanitary machines.
- Cooked by clean live steam.
- Sealed airtight.
- Sent to your grocer for you-at 30 cents a can.”
We need to pick up the
essential points and put them
down clearly…
LEARNING # 2
Avoid
complexity.
Be

5. ““T
hat day he
spent his
noon hour
There is no alternative other
than market feedback to
sharpen your strategy
effective …
To know your
product
looking up a
grocery that sold
the cake. He
bought one and
ate a liberal
portion of it as
his lunch. It was
good.”
L EARNING # 3

6. ““A
dams," he
said, "I
believe you
have hit it. We have
been doing
wonderful cake
advertising, but we
have overlooked the
very things you have
pointed out in your
plan. We have done
too much advertising
and not enough
selling.”
We need to read customers
mind to establish my brand
in effective ways. We have to
HIT it …
Less is always
L EARNING # 4

7. ““I
n advertising
Monarch
Hats,
for instance, they
had always been
shown on full-
length figures of
men, making the
hats very small
and
inconspicuous.
"Let's show the
hat, not the
man," said
Adams …”
Show BRAND
Highlight your Brand more
prominently, not unnecessary
points so boldly that may kill
the Brand …
L EARNING # 5

8. ““I
n advertising
Monarch
Hats,
for instance, they
had always been
shown on full-
length figures of
men, making the
hats very small
and
inconspicuous.
"Let's show the
hat, not the
man," said
Adams …”
CLOSE UPS
L EARNING # 6

9. ““W
hat was
the
secret of
this man's success?
I asked myself. And
then I recalled the
little boy's
composition on the
mountains of
Holland. He wrote:
The Mountains of
Holland.
There are no
mountains in
Holland. That is the
answer, I decided.
There is no secret-
it is obvious!”
We have to have clear
concept of Obviousness
having acceptance to all
through POSITIONING …
Be very clear on
L EARNING # 7
POSITIONING

10. ““IWasn‟t born
„Obvious,‟” he
chuckled. „I had
„Obvious‟ thrust
upon me in the old
days by Mr.
Oswald. I never
stopped to think in
those days whether
a thing was
obvious or not. I
just did what
occurred to me
naturally after I
had thought things
over. There is no
credit coming to
me. I couldn‟t help
it.”
Nobody born Obvious…
Need of an Obvious Thrust.
AST BUT NOT THE LEASTL