SlideShare a Scribd company logo
ADAM KLEINBERG
Chief Executive Officer | Traction
THE MASHUP OF UX AND
STORYTELLING
AMP TALKS: TRACK 1
#ADVOCAMP
The Mashup of
UX & Storytelling
Prepared for Advocamp 2015
@adamkleinberg
CEO/Co-Founder
Traction
iMedia 2014 Independent Agency of the Year
TASTES GREAT.
INSPECTOR
KURT
KRONER
DID.
PERSONAS
USE CASES
SITE MAPS
WIREFRAMES
UX =
INVISIBLE
ISN’T
ENOUGH.
HER
EXPER-
IENCE
IS YOUR
PRODUCT.
ADVOCACY.
FEATURE
VOMIT
FEATURE
VOMIT
$22,000,000,000
...and they lived
happily every
after.
Adam Kleinberg
Traction

adam@tractionco.com
twitter.com/adamkleinberg
ADAM KLEINBERG
Chief Executive Officer | Traction
THE MASHUP OF UX AND
STORYTELLING
AMP TALKS: TRACK 1
#ADVOCAMP

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