ADAA' is an Egyptian experiential learning company that designs customized learning experiences to develop leadership skills, build competencies, and transform behaviors. Their core methodology is experiential learning, which involves learning through reflection on experiences. They offer various programs and simulations focused on youth development, leadership, career skills, entrepreneurship, and social responsibility.

1. Company profile
ADAA’ is an Experiential Learning Company for youth and
professional development
Our Dream
To develop a generation of leaders armed with the skill set and knowledge base
necessary for their own success and their country’s development.
We take pride in our Egyptian identity and seek to be a socially-driven enterprise with a
remarkable impact on the youth of our country.
Our Mission
Designing customized and tailored learning experiences that shift paradigms, build
competencies, and transforms behaviors of people and organizations across the region.
Our Services
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2. Our Unique Way
ADAA’ core methodology is experiential learning (i.e. learning through reflection on
doing), which is proven to be the most effective learning methodology known today,
with more than 85% effectiveness in learning. As Confucius said more than 2500
years ago: “Tell me and I will forget, Show me and I may remember, involve me and
I will understand”. In ADAA’ programs, you are always involved in powerful learning
experiences that profoundly elevate your KABS (i.e. Knowledge, Attitudes, Behaviors,
and Skills).
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 2
E-mail: info@adaa.com.eg

3. Our Value
Providing people and organizations with highly impactful
learning programs, based on extensively researched
and carefully designed experiences. Henceforth, we
rely on a research engine that detects –first hand-
our markets’ learning needs and provides reliable
and extremely relevant learning solutions to
cater for those needs. We provide our clients
with a team of facilitators that possess the
know-how of experiential-learning and
have lots of impressive experiences and
stories to share vis-à-vis the topic that
they deliver.
ADAA’s Value Pyramid
ADAA’ also joins a league of high profile organizations with years of experience and
a strong body of knowledge through its membership in the Association for
Experiential Education (AEE)- http://www.aee.org.
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 3
E-mail: info@adaa.com.eg

4. Our Learning Solutions
Momentum™ Camp is an adventure-based learning camp, where participants go
through a series of challenges aimed at empowering their leadership qualities,
increasing their self-awareness, and transforming their behaviors.
By the end of Momentum™ Camp learning experience, participants are able to:
1. Assess their personal profiles, learning needs, and leadership qualities
2. Learn and recognize the importance of self-discipline
3. Sharpen their survival skills through living in challenging conditions
4. Become aware of their attitudes, talents and areas of developments
5. Gain the skills & attitudes necessary for excelling in a competitive
environment
Synergize™ is an organizational and strategy development program designed to
increase the synergy and bonding between an organization’s/team’s members
through understanding the complex issues related to their personalities, leadership
styles, attitudes, and behaviors. The program presents its participants with
powerful learning experiences which they use to improve their performance.
By the end of Synergize™, participants are able to:
1. Understand complex issues related to leadership and team building
2. Build harmonized, strong, and effective teams
3. Involve and instill a sense of ownership within their team members
4. Prevent and resolve conflicts within their teams
5. Develop strategies for their teams and/or organizations
6. Celebrate their personal and team achievements in a positive atmosphere
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 4
E-mail: info@adaa.com.eg

5. Reach Your Everest with
Reach Your Everest with Omar Samra is designed to empower and enlighten
young professionals to utilize their untapped inner potential, maximize their
ambition, and make the best out of their lives and careers. With Omar Samra – the
first Egyptian to ever summit Mount Everest - as the learning facilitator, you will
learn how to set a goal, plan for it, and reach your own summit, through acquiring
the skills, attitudes, and behaviors that led Omar to reach that accomplishment.
Reach Your Everest with Omar Samra is learner-centered and utilizes experiential
learning as the core methodology. Throughout the program, you will go through
various challenges and simulations, all inspired by Omar Samra’s mountaineering
expeditions, adventures, and professional experiences.
By the end of Reach Your Everest with Omar Samra, participants will be able to:
1. Understand themselves and be aware of their talents, areas of development,
and new possibilities open in front of them
2. Align their individual goals (related to position) with their corporate goals
(related to organization)
3. Be inspired to reach out to their fullest potential and set new parameters for
themselves and their organization
4. Increase their productivity and prioritize their corporate activities
5. Redefine their interpretation of failure and success with special regards to
their own experiences
6. Learn practical self-motivation techniques with the aim of continuously
maintaining positive energy joined with positive action
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 5
E-mail: info@adaa.com.eg

6. Livin’ Your Dream is a Career Development experience that educates senior
students and young graduates about the essential topics to reach the top of their
career ladder. The program includes a simulation of a professional experience, in
which participants write their resumes and cover letters, hunt for jobs, go
through interviews with professionals, work on projects, and deliver
presentations
By the end of Livin’ Your Dream learning experience, participants are able to:
1. Shift their paradigms towards valuing career planning and management
2. Become aware of their talents and areas of development in relation to their
careers
3. Gain the skills necessary to write their resumes, cover letters, and manage
interviews effectively
4. Gain the leadership, communication, negotiation, and leadership skills
necessary to be great networkers
5. Learn essential information about corporate professionalism and business
etiquette
6. Become aware of the different types of interviews and how interviews are
professional interviews are conducted
7. How to have their work recognized by their team members and managers
8. Deliver effective and impactful presentations to his/her team
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 6
E-mail: info@adaa.com.eg

7. The Tycoon™ for future businessmen is a simulation in which a participant plays the
role of a businessman, an investor, or even a government official. The program is a
powerful learning experience that builds your character and teaches you how to
become a successful businessman. The simulation is preceded by a 6-hour
orientation program to prepare the participants for their simulation roles.
By the end of The Tycoon™ for future businessmen participants are able to:
1. Realize the importance of entrepreneurship
2. Identify the roles of the different stakeholders in a market economy
3. Identify their entrepreneurial talents and areas of development
4. Understand essential legal, financial and HR information needed for starting
a business
5. Experience –through a simulation- having their own business or playing one
of the roles of the different market stakeholders
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 7
E-mail: info@adaa.com.eg

8. Get out of the Bubble™ is a learning experience designed to promote civic
engagement through changing the paradigms of youth and educating them to
become socially responsible, while utilizing Community Based Learning (CBL)
activities that consist of a combination of civic engagement, community needs
assessment, social project planning and social project management modules.
By the end of Get out of the Bubble™ learning experience, participants are able to:
1. The importance of being socially responsible and pro-active.
2. The concept of social entrepreneurship and its applications in Egypt and
worldwide.
3. How to be self-aware of one’s attitudes, talents and areas of development in
relation to society.
4. Important societal issues and how to tackle them.
5. The skills necessary to communicate and build mutual trust with any given
community.
6. The skills necessary to assess the needs of a certain community, plan for, and
manage a social project.
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 8
E-mail: info@adaa.com.eg

9. Paint Your Future
Paint Your Future provides students (15-20 years old) with the opportunity not
only to discover their career competencies and potentials, but also with practical
tools vis-à-vis reaching that potential and doing what they are passionate about.
Based on an opinion poll conducted by ADAA’ with university and graduate students
(0-3 years of work experience), we found that more than 68% of the respondents
agreed that they need to understand themselves better in order to make their job
search easier. Another very common response for the graduate students was that
they did not know how to search for a job that suits their interests.
Since employees spend half of their time –or more- in the workplace, we as ADAA’
believe that youth should be encouraged and guided towards finding their
passion and then be equipped to find a matching career path; both being of high
significance and difficulty. Therefore, we are determined to take the students on a
learning journey, in which we assess their learning needs, provide them with
learning experiences that cater for those needs, and then follow up on their personal
development and guide them to assure a smooth transition to their career paths.
By the end of Paint Your Future learning experience, participants are able to:
1. Experience –first hand- how they can turn their passion into a successful
career
2. Develop a career plan based on high awareness of their competencies,
potential, and opportunities in the market.
3. Overcome social and economic pressures that could threaten their career
dreams
4. Create, manage and grow different social networks
5. Get acquainted with success stories that are relevant to their areas of interest
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 9
E-mail: info@adaa.com.eg

10. We Work With:
120
1. High School Students (Grade 9-12) 100
80
2. University Students
60
3. Young Professionals 40
Not-for-Profit
20
4. Youth Organizations Private Sector
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We Partner With: Public Sector
1. Corporations
2. Career Offices
3. Recruitment Agencies
4. NGOs
5. Government institutions & International Organizations
List of ADAA’s Clients & Partners
Partners Clients
- Wild Guanabana- Life Changing Journeys - Alfa Engineering & Trading
- Hayah Sports Academy - American International School
- NAS™Trends for Responsible Fashion - Amlak
- Connect Media Services
- The American University in Cairo
- Delta Trading
- P&G - EGID
- Alashanek Ya Balady for Sustainable - EMECO
Development - Evyap Egypt
- Hayah International Academy
- Henkel
- Juhayna - Tiba
- Mantrac
- Medmark
- Oriental Weavers
- Oxbow
- People to People International
- Premiere Securities
- Pyramids Industrial Parks
- Quest
- Red Bull
- Red Sea World
- Resala Adv. Agency
- Revive Consulting
- Semiramis Intercontinental
- Smart International School
- Social Contract Center
- Suzanne Mubarak Women
International Peace Movement
- Virgin
- Wataneya
Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 1
E-mail: info@adaa.com.eg
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11. Address: 2, Ibrahim Salama, Abu El-Mawaheb Square, El-Mohandessin, Giza, Egypt
Tel: 02-3303-6500/ 010-000-6097 1
E-mail: info@adaa.com.eg
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