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Integrate's AdHQ
Integrate is an advertising technology and services provider founded in 2010 with 135 employees and $11M in funding. They launched AdHQ in 2013 to manage paid media campaigns through planning, execution, analysis and optimization across channels from a single dashboard using their comprehensive ad-serving technology and access to a network of over 3,500 vetted performance sellers. Their services provide simple, safe and smart advertising solutions through automation, fraud prevention and real-time marketing insights.
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Integrate's AdHQ
- 1. AdHQ Your Advertising Headquarters www.integrate.com
- 2. 2 Who We Are Founded in April 2010 135 employees $11M Series B funding in March 2012 led by Comcast Ventures, Liberty Global and Foundry Group Offices in AZ, CA, CO, NY and MA Advertising technology and services provider Launched AdHQ in March 2013 © 2010 – 2012 Integrate.com
- 3. 3 AdHQ The Headquarters forall your advertising needs. • Manage the entire lifecycle of paid media campaigns • Comprehensive ad-serving technology stack • Vetted performance and digital ecosystem • Complete team of media professionals • Simple, safe and smart © 2010 – 2012 Integrate.com
- 4. 4 The Process Plan,launch, analyze and optimize campaigns from a single dashboard. Vetted Ecosystem Campaign Creation Strategy Development Cross-Channel Distribution Vendor Intelligence Fraud Prevention Closed Loop Reallocation Real-Time Reporting Messaging Center Audience Analysis CPL Campaign Review © 2010 – 2012 Integrate.com
- 5. 5 Ad-Serving Technology Access flexiblead-serving tech to connect with today’s omni-channel users. © 2010 – 2012 Integrate.com
- 6. 6 Reporting & Analytics Enhancemarketing strategy with deep insights and customized reports. • Real-Time Reporting — Account for every advertising dollar spent, saving hundreds of hours in data accumulation and analysis © 2010 – 2012 Integrate.com
- 7. 7 Reporting & Analytics Enhancemarketing strategy with deep insights and customized reports. • Real-Time Reporting — Account for every advertising dollar spent, saving hundreds of hours in data accumulation and analysis • Audience Analysis — Deconstruct consumer information by location, demographics, behaviors and purchasing patterns © 2010 – 2012 Integrate.com
- 8. 8 Reporting & Analytics Enhancemarketing strategy with deep insights and customized reports. • Real-Time Reporting — Account for every advertising dollar spent, saving hundreds of hours in data accumulation and analysis • Audience Analysis — Deconstruct consumer information by location, demographics, behaviors and purchasing patterns • CPL Campaign Review — Identify positive lead-to- revenue correlations with real- time wrap-up reports © 2010 – 2012 Integrate.com
- 9. 9 Advanced Fraud Prevention Ensurequality fulfillment, increase operational efficiency and boost ROAS. *Integrate Compliance Reports 2012 Statistics © 2010 – 2012 Integrate.com
- 10. 10 Closed Loop Reallocation Choosebetween manual and automatic budget reallocation. • Set performance metric for each campaign © 2010 – 2012 Integrate.com
- 11. 11 Closed Loop Reallocation Choosebetween manual and automatic budget reallocation. • Set performance metric for each campaign • Designate performance learning curve © 2010 – 2012 Integrate.com
- 12. 12 Closed Loop Reallocation Choosebetween manual and automatic budget reallocation. • Set performance metric for each campaign • Designate performance learning curve • Shift campaign budgets between Sellers based on KPIs © 2010 – 2012 Integrate.com
- 13. 13 Closed Loop Reallocation Choosebetween manual and automatic budget reallocation. • Set performance metric for each campaign • Designate performance learning curve • Shift campaign budgets between Sellers based on KPIs • Apply hundreds of changes within minutes © 2010 – 2012 Integrate.com
- 14. 14 Vendor Consolidation Onboard existingmedia vendors and access a thriving ecosystem. Unlimited Publisher Onboarding 3,500+ Vetted Performance Sellers 300,000+ Display URLs 35+ Programmatic Buying Systems © 2010 – 2012 Integrate.com
- 15. 15 Performance Marketplace Execute advertisingacross every form of paid media. Review detailed vendor intelligence profiles including capabilities, trade 3500+ references and performance statistics Vetted Publishers Execute campaigns across all online, offline and mobile channels: 20 Marketing Channels Content Syndication, Display, Email, Facebook, Search, Call Centers, OOH, Print, Radio, TV, Mobile Audio, Mobile Video, SMS and more Engage with customers according to your key 9 Campaign performance indicators: Pricing Models CPM, CPC, CPF, CPL, CPA, CPI, CPIC, LT and CPS © 2010 – 2013 Integrate.com
- 16. 16 Digital Marketplace Access 35+programmatic buying systems. # By the Numbers Self-serve Managed 94.4M US monthly unique visitors Display Display 300,000+ URLs Mobile Mobile 30,000+ segments FBX Social 1000+ targeting filters Video 27th comScore ranked Search ad ecosystem Email Newsletter © 2010 – 2012 Integrate.com
- 17. 17 The Team Leverage anentire team of media professionals ready to serve you. Market Research and Strategy Development Media Planning and Execution Creative Design and Development Technical Training and Dedicated Support © 2010 – 2012 Integrate.com
- 18. 18 The Value forClients Simple – Automation of manual processes and congruency in campaign creation, execution, reporting and optimizing Safe – Advanced fraud prevention and detection technology combined with effective monitoring processes Smart – Marketing insight and intelligence, industry- leading analytical tools and real-time course correction © 2010 – 2012 Integrate.com
- 19. 19 Thank You 866-478-0326 demos@integrate.com www.integrate.com © 2010 – 2012 Integrate.com