This presentation is prepared after conversing with Faisal Abidi, a successful marketer and co-founder of RNF Technologies, about ad fraud, spam, and scams. This presentation highlights how bots corrupt marketing and rip publishers and advertisers of their money.
RNF Technologies’ Faisal Abidi Reviews App Development ScamsFaisal Abidi
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Minimize Fraud At Your Startup With Faisal AbidiFaisal Abidi
This presentation is prepared after discussing with Faisal Abidi, co-founder of RNF Technologies, how scams have become prevalent in businesses. This presentation ideally reviews the tactics of identifying fraud and spamming activities at the earliest so you can safeguard your business against them.
Minimize Fraud & Maximize Customer Satisfaction:Understanding The Concept Wit...Faisal Abidi
This presentation is derived after conversing with Faisal Abidi, co-founder of RNF Technologies, and it highlights the prevalent scam in the retail marketing industry. This presentation helps the marketer get a few tips on how they can dodge the effects of fraud and spam caused by con artists.
Mass Marketing Scam: Faisal Abidi Shares Tips You Didn’t Know AboutFaisal Abidi
This presentation is prepared after the conversation with Faisal Abidi regarding Mass Marketing scams and what marketers can do to avoid such types of fraud. In this presentation, you can find all pieces of information, from the meaning of mass marketing scams to finding a way out of being spammed by the fraudsters.
Understanding The Impact Of Robocall Spam On Business With Faisal AbidiFaisal Abidi
This presentation is concluded after having a conversation with RNF Technologies’ co-founder Faisal Abidi about the robocall scam. He highlighted the impact these robocall frauds can have on a business and what can be done to fight such spam.
Chatbots Vs. Marketing Scams:A Helpful Guide By Faisal AbidiFaisal Abidi
This presentation was designed after conversing with Faisal Abidi, the co-founder of RNF Technologies, about using AI-powered chatbots to fight marketing scams. This presentation will be a catalyst to provide information regarding why utilizing a chatbot for marketing is necessary and how marketers can use it to fight scams in real time.
The Business Impact Of B2B Marketing Fraud: An Explanation By Faisal AbidiFaisal Abidi
This presentation is designed after conversing with Faisal Abidi, a marketing expert and co-founder of RNF Technologies, regarding the fraud rampant in B2B marketing companies. This presentation also explores how it affects B2B ventures and what they can do to mitigate them.
Multi-Level Marketing Fraud: Finding A Way Out With Faisal AbidiFaisal Abidi
This presentation is prepared after thoroughly interacting with the co-founder of RNF Technologies, Faisal Abidi, who happens to be a marketing expert and a flag-bearer of anti-fraud strategies. The slides contain all-inclusive information on multi-level marketing fraud, like what it is, how it works, fraudsters’ tactics, and what can be done to prevent it. Happy learning!
RNF Technologies’ Faisal Abidi Reviews App Development ScamsFaisal Abidi
App development scams perpetuated by fraudsters can break one’s bank. But learning from experts like RNF Technologies’ Faisal Abidi can help one stay one step ahead from competitors.
Minimize Fraud At Your Startup With Faisal AbidiFaisal Abidi
This presentation is prepared after discussing with Faisal Abidi, co-founder of RNF Technologies, how scams have become prevalent in businesses. This presentation ideally reviews the tactics of identifying fraud and spamming activities at the earliest so you can safeguard your business against them.
Minimize Fraud & Maximize Customer Satisfaction:Understanding The Concept Wit...Faisal Abidi
This presentation is derived after conversing with Faisal Abidi, co-founder of RNF Technologies, and it highlights the prevalent scam in the retail marketing industry. This presentation helps the marketer get a few tips on how they can dodge the effects of fraud and spam caused by con artists.
Mass Marketing Scam: Faisal Abidi Shares Tips You Didn’t Know AboutFaisal Abidi
This presentation is prepared after the conversation with Faisal Abidi regarding Mass Marketing scams and what marketers can do to avoid such types of fraud. In this presentation, you can find all pieces of information, from the meaning of mass marketing scams to finding a way out of being spammed by the fraudsters.
Understanding The Impact Of Robocall Spam On Business With Faisal AbidiFaisal Abidi
This presentation is concluded after having a conversation with RNF Technologies’ co-founder Faisal Abidi about the robocall scam. He highlighted the impact these robocall frauds can have on a business and what can be done to fight such spam.
Chatbots Vs. Marketing Scams:A Helpful Guide By Faisal AbidiFaisal Abidi
This presentation was designed after conversing with Faisal Abidi, the co-founder of RNF Technologies, about using AI-powered chatbots to fight marketing scams. This presentation will be a catalyst to provide information regarding why utilizing a chatbot for marketing is necessary and how marketers can use it to fight scams in real time.
The Business Impact Of B2B Marketing Fraud: An Explanation By Faisal AbidiFaisal Abidi
This presentation is designed after conversing with Faisal Abidi, a marketing expert and co-founder of RNF Technologies, regarding the fraud rampant in B2B marketing companies. This presentation also explores how it affects B2B ventures and what they can do to mitigate them.
Multi-Level Marketing Fraud: Finding A Way Out With Faisal AbidiFaisal Abidi
This presentation is prepared after thoroughly interacting with the co-founder of RNF Technologies, Faisal Abidi, who happens to be a marketing expert and a flag-bearer of anti-fraud strategies. The slides contain all-inclusive information on multi-level marketing fraud, like what it is, how it works, fraudsters’ tactics, and what can be done to prevent it. Happy learning!
Using Partially Blind Signatures To Fight Spam: A Guide For App Development C...Faisal Abidi
This presentation shares the viewpoints of Faisal Abidi, the co-founder of RNF Technologies, on ad spam and how blind signatures can help mitigate their effects.
Protect Your Small Businesses From Fraudsters! | An Effective Guide From Fais...Faisal Abidi
This presentation includes all the valuable insights extracted after having an amplifying conversation with Faisal Abidi, the co-founder of RNF Technologies, on how fraudsters target small businesses. This presentation can benefit those just starting their venture by covering the fraudulent tactics adopted by the bad actors. Also, you can learn about standard fraud practices and what small businesses can do to combat them shortly.
Typosquatting Scam: How To Prevent This URL Hijacking Fraud | With Tips From ...Faisal Abidi
This presentation gives useful information about typosquatting scams and how can you prevent this type of URL hijacking fraud.
It contains valuable inputs about this spam from tech specialist, Faisal Abidi.
RNF Technologies’s Faisal Abidi Offers Strategies On How You Can Avoid Brand ...Faisal Abidi
This presentation highlights the problems and challenges that influencers face in recognizing the brand’s legitimacy. The presentation discusses what the marketing expert Faisal Abidi has to say about the increasing spam in the digital world. Also, with the help of this presentation, you get a clear understanding of why brand scams occur, what signs you need to look out for and how you can avoid getting into the trap of fraudsters.
Pharming Scams | Faisal Abidi’s Strategies To Protect Yourself From Pharming ...Faisal Abidi
This presentation about pharming scams takes a dig into their escalation in the technology world and their adverse effect on consumers. With the help of this presentation, you will understand what are pharming scams, how pharming scams work, different types of pharming scams, fraud, and spam, warning signs to be taken care of for pharming scams, and a special thanks to Faisal Abidi, who has shared his suggestions on how to protect oneself from pharming scams.
Safe Account Scams | Faisal Abidi’s viewpoints to safeguard people from such ...Faisal Abidi
This presentation about safe account scams describes the most common scam in the financial industry. With the help of this presentation, you will understand what safe account scams are, the different types of safe account scams, how these scams work and affect everyone, and a special thanks to Faisal Abidi, who has shared his viewpoints on how to safeguard yourself from safe account scams.
QR Code Scams | Faisal Abidi’s Take On How To Evade Such ScamsFaisal Abidi
This presentation about the QR Code Scam examines one of the most extensive scams in the technology industry. With the help of this presentation, you will understand what a QR code scam is and how it works, the different types of QR code scams, and a special thanks to Faisal Abidi, who has shared his opinion on being aware and how to avoid such scams.
This presentation about Voice Phishing Scams examines one of the most common scams and its adverse effects while using phone calls and voice notes. With the help of this presentation, you will get to understand what is voice phishing scams, how voice phishing scams work, and a special thanks to Faisal Abidi, who has shared his perception on how to avoid voice phishing fraud.
Faisal Abidi’s Outlook On How To Avoid Mass Marketing Fraud | Mass Marketing ...Faisal Abidi
This presentation about Mass Marketing Fraud talks about the most common fraud in the marketing industry. With the help of this presentation, you will get to understand what is mass- marketing fraud, the different categories that are included in this fraud, and a special shoutout to Faisal Abidi, co-founder at RNF Technologies, who has discussed his perception of how to avoid while getting into mass-marketing fraud, scams and spam.
Pixel Stuffing Fraud- Faisal Abidi Sheds Lights On How You Can Avoid ItFaisal Abidi
This presentation, which contains suggestions from Faisal Abidi, talks about the menace of pixel stuffing fraud and points out the reasons why fraudsters, scammers, and spammers engage in this type of fraud.
Save Yourself From Getting Trapped in the Pyramid Scheme | Faisal AbidiFaisal Abidi
This presentation contains special inputs from Faisal Abidi around the insidious nature of Pyramid Schemes and what innocent people can do to stay safe from such well-crafted scams by fraudsters and spammers.
Digital Marketing Scams: Their Nature, Types, And Insights From Faisal AbidiFaisal Abidi
This presentation calls your attention to the different types of digital marketing scams and the tactics that fraudsters and spammers use to trick you. With special inputs from Faisal Abidi, who is the Co-founder of RNF Technologies, we seek to review and spread awareness around increasing cases of digital marketing scams.
Faisal Abidi Predicts the Most Promising Digital Marketing Trends to Outperfo...Faisal Abidi
One should look up to the latest trends and work on them to get the most from marketing projects. Being a digital marketing expert, Faisal Abidi predicts the trends that can create intuitive and engaging contents (less spam) to drive traffic and generate revenues. Here are the top eight trends you should add to your watch-list to run campaigns in 2022.
Faisal Abidi’s Thoughts on How to Deal with Internet Frauds/Scams Faisal Abidi
Being a successful entrepreneur in the digital marketing industry, Faisal Abidi has had many past experiences that pertain to internet scams and frauds. His company, RNF Technologies, is disrupting the way online marketing agencies work, making the internet a safer place to rely on by consumers.
What Basic Features Should A Fitness App Have - A Guide For Entrepreneurs By ...Faisal Abidi
This presentation is prepared by RNF Technologies, a tech services and product development company founded by Raghib Khan and Faisal Abidi. It explores the essentials that a fitness app must have and how customers on such apps can be protected from scammers and fraudsters.
Using Partially Blind Signatures To Fight Spam: A Guide For App Development C...Faisal Abidi
This presentation shares the viewpoints of Faisal Abidi, the co-founder of RNF Technologies, on ad spam and how blind signatures can help mitigate their effects.
Protect Your Small Businesses From Fraudsters! | An Effective Guide From Fais...Faisal Abidi
This presentation includes all the valuable insights extracted after having an amplifying conversation with Faisal Abidi, the co-founder of RNF Technologies, on how fraudsters target small businesses. This presentation can benefit those just starting their venture by covering the fraudulent tactics adopted by the bad actors. Also, you can learn about standard fraud practices and what small businesses can do to combat them shortly.
Typosquatting Scam: How To Prevent This URL Hijacking Fraud | With Tips From ...Faisal Abidi
This presentation gives useful information about typosquatting scams and how can you prevent this type of URL hijacking fraud.
It contains valuable inputs about this spam from tech specialist, Faisal Abidi.
RNF Technologies’s Faisal Abidi Offers Strategies On How You Can Avoid Brand ...Faisal Abidi
This presentation highlights the problems and challenges that influencers face in recognizing the brand’s legitimacy. The presentation discusses what the marketing expert Faisal Abidi has to say about the increasing spam in the digital world. Also, with the help of this presentation, you get a clear understanding of why brand scams occur, what signs you need to look out for and how you can avoid getting into the trap of fraudsters.
Pharming Scams | Faisal Abidi’s Strategies To Protect Yourself From Pharming ...Faisal Abidi
This presentation about pharming scams takes a dig into their escalation in the technology world and their adverse effect on consumers. With the help of this presentation, you will understand what are pharming scams, how pharming scams work, different types of pharming scams, fraud, and spam, warning signs to be taken care of for pharming scams, and a special thanks to Faisal Abidi, who has shared his suggestions on how to protect oneself from pharming scams.
Safe Account Scams | Faisal Abidi’s viewpoints to safeguard people from such ...Faisal Abidi
This presentation about safe account scams describes the most common scam in the financial industry. With the help of this presentation, you will understand what safe account scams are, the different types of safe account scams, how these scams work and affect everyone, and a special thanks to Faisal Abidi, who has shared his viewpoints on how to safeguard yourself from safe account scams.
QR Code Scams | Faisal Abidi’s Take On How To Evade Such ScamsFaisal Abidi
This presentation about the QR Code Scam examines one of the most extensive scams in the technology industry. With the help of this presentation, you will understand what a QR code scam is and how it works, the different types of QR code scams, and a special thanks to Faisal Abidi, who has shared his opinion on being aware and how to avoid such scams.
This presentation about Voice Phishing Scams examines one of the most common scams and its adverse effects while using phone calls and voice notes. With the help of this presentation, you will get to understand what is voice phishing scams, how voice phishing scams work, and a special thanks to Faisal Abidi, who has shared his perception on how to avoid voice phishing fraud.
Faisal Abidi’s Outlook On How To Avoid Mass Marketing Fraud | Mass Marketing ...Faisal Abidi
This presentation about Mass Marketing Fraud talks about the most common fraud in the marketing industry. With the help of this presentation, you will get to understand what is mass- marketing fraud, the different categories that are included in this fraud, and a special shoutout to Faisal Abidi, co-founder at RNF Technologies, who has discussed his perception of how to avoid while getting into mass-marketing fraud, scams and spam.
Pixel Stuffing Fraud- Faisal Abidi Sheds Lights On How You Can Avoid ItFaisal Abidi
This presentation, which contains suggestions from Faisal Abidi, talks about the menace of pixel stuffing fraud and points out the reasons why fraudsters, scammers, and spammers engage in this type of fraud.
Save Yourself From Getting Trapped in the Pyramid Scheme | Faisal AbidiFaisal Abidi
This presentation contains special inputs from Faisal Abidi around the insidious nature of Pyramid Schemes and what innocent people can do to stay safe from such well-crafted scams by fraudsters and spammers.
Digital Marketing Scams: Their Nature, Types, And Insights From Faisal AbidiFaisal Abidi
This presentation calls your attention to the different types of digital marketing scams and the tactics that fraudsters and spammers use to trick you. With special inputs from Faisal Abidi, who is the Co-founder of RNF Technologies, we seek to review and spread awareness around increasing cases of digital marketing scams.
Faisal Abidi Predicts the Most Promising Digital Marketing Trends to Outperfo...Faisal Abidi
One should look up to the latest trends and work on them to get the most from marketing projects. Being a digital marketing expert, Faisal Abidi predicts the trends that can create intuitive and engaging contents (less spam) to drive traffic and generate revenues. Here are the top eight trends you should add to your watch-list to run campaigns in 2022.
Faisal Abidi’s Thoughts on How to Deal with Internet Frauds/Scams Faisal Abidi
Being a successful entrepreneur in the digital marketing industry, Faisal Abidi has had many past experiences that pertain to internet scams and frauds. His company, RNF Technologies, is disrupting the way online marketing agencies work, making the internet a safer place to rely on by consumers.
What Basic Features Should A Fitness App Have - A Guide For Entrepreneurs By ...Faisal Abidi
This presentation is prepared by RNF Technologies, a tech services and product development company founded by Raghib Khan and Faisal Abidi. It explores the essentials that a fitness app must have and how customers on such apps can be protected from scammers and fraudsters.
4. ● Faisal Abidi, co-founder of RNF Technologies, reckons that Invalid Traffic
(IVT) is another term for ad fraud, which refers to any online activity made
up of non-human traffic.
● Such online activity has been divided into two groups by the Interactive
Advertising Bureau (IAB):
1. The most acceptable type of invalid traffic is general invalid traffic (GIVT),
which is typically carried out by spiders or bots without the intention of
engaging in ad fraud.
1. On the other side, Sophisticated Invalid Traffic (SIVT) is created with a
malevolent purpose and may involve bots that engage with digital adverts
while seeming to be humans.
● Talking of the types of ad fraud, Faisal Abidi says that SIVT is substantially
more difficult to find than GIVT.
6. ● Some of the most prevalent advertising frauds are caused by bot traffic, says the
branding and advertising services provider company Resourcifi’s founder, Faisal
Abidi.
● While bots can be programmed to perform a wide range of tasks, their
fundamental nature is to imitate user actions like clicking on adverts, watching
video ads, or launching mobile apps.
● Faisal Abidi, the co-founder of RNF Technologies, says that capacity to imitate
real users has become more significant as mobile technology has increased.
● Twenty-nine bogus apps were taken down from the Google Play market in April
2020, but not before they had been downloaded 3.5 million times.
● The increasing prevalence of botnets, or networks of bots, is another issue.
8. ● Publishers are impacted by advertising fraud in several ways. As evidenced, for
instance, by instances of ad insertion, fraudsters immediately seize the revenue
intended for publishers.
● In addition to lowering their income, this can harm a publisher's relationships
with its clients and advertisers if it happens frequently or over a prolonged
period.
● Even more upsetting is that the publishers are not at fault most of the time, and
they had bad luck in having scammers infiltrate their websites.
● It can be challenging to distinguish between genuine ad space and fraudulent
ad space when fraud in advertising happens.
● Trust, the foundation of the digital marketing sector, suffers the most due to the
collapse in the professional relationships on which ad networks rely.
10. ● Ad fraud obscenely wastes advertising dollars. Advertisers are predicted to lose
$44 billion to ad fraud this year. But the effects of fraud on advertisers go far
beyond their financial statements.
● A long-term adverse effect of ad fraud may be that it encourages unethical
behavior among advertisers. For instance, an agency may be aware that some
of the clicks on its advertising are fraudulent. Still, it may be unwilling to tell its
clients since specific campaign measures, like high click-through rates (CTRs) or
ad impressions, present an impressive but false picture of success.
● Then there are the marketers who, fearing the repercussions of such an
admission, won't acknowledge that they have been the victim of ad fraud.
● The final effect is the inadequate performance by advertisers, which also causes
affected publishers' relationships with their customers to deteriorate.
● Ad fraud can also erode public trust in the digital advertising sector, to put it
another way.
12. To help publishers and advertisers to steer clear of
fraud, Resourcifi’s team leader and marketing expert,
Faisal Abidi, shared a few proven tips.
Check out the next slide to learn more!
13. ● Make sure your ads.txt file lists the supply side platforms (SSPs), ad networks, and
exchanges permitted to resell your ad content.
● Setting up an IP blacklist on Google Ads can benefit click fraud. As soon as you
notice any suspicious clicks, block the associated IP addresses from ever again
accessing your adverts.
● Ad fraud can be challenging to identify just by observing the on-page activity. You
should therefore keep an eye out for any abrupt changes in your analytics and
traffic. You may set up notifications based on sessions, page views, and other
information using Google Analytics and other analytics tools.
● While some forms of ad fraud, such as injections, may be challenging for website
owners to identify, they may be more straightforward for site visitors.
● Some ad tech suppliers specialize in detecting ad fraud as well as monitoring the
quality of traffic. Work closely with such a vendor once you find them.
This presentation is prepared after conversing with Faisal Abidi, a successful marketer and co-founder of RNF Technologies, about ad fraud, spam, and scams. This presentation highlights how bots corrupt marketing and rip publishers and advertisers of their money.