SlideShare a Scribd company logo
Client Success
STORY
BRETT PAPA
DennisDemori.com
SWIPE
Brett's been a professional musician,
performer and music teacher for over
10 years.
His handiwork is on stage every night
with Maroon 5, Paul McCartney, Tom
Petty, and over 185 other major artists.
And he has over 200K YouTube
subscribers.
The BACKGROUND
DennisDemori.com
#1 — Lack of time
Brett didn't have the TIME to write his
own emails, sales pages, etc to promote
his online courses.
#2 — Selling WITHOUT aggressive pitches
He'd worked with other marketers who
were too sales-y and couldn't nail his
personality in his emails.
DennisDemori.comDennisDemori.com
The CHALLENGE
Focus on the fundamentals
More relevant offers = More sales
BEFORE:
One email every SIX weeks
AFTER:
THREE "soft sell" emails promoting a
different offer each week
DennisDemori.com
The SOLUTION
We used a simple 3-part campaign plan
Email #1: Emphasize the present pain
Email #2: Overcome the #1 objection
Email #3: Drive urgency
This way we could present the offer with
different angles
DennisDemori.com
The EMAILS
MONTH 1: Revenue quadrupled
MONTH 2: Revenue exploded 8x
DennisDemori.com
The RESULT
I could not believe emails were coming
back to me from my software saying,
"Money! Money! Money!"
Not only that...
I actually received email from people
saying "I love your new emails!" which
has never happened in my life ever ever
EVER!
DennisDemori.com
I love helping my clients
grow their businesses
If you're like Brett, that means:
1. You sell high-quality products
2. You've got an email list
3. But it doesn't get a whole lotta love
DennisDemori.com
➔ Send me a message
Spots are extremely limited
First-come, first-served
Want To Work 1-on-1?
Dennis Demori
Email Marketer & Consultant
DennisDemori.com
Like
Comment
Share
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DennisDemori.com

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Client Success Story — Brett Papa

  • 2. Brett's been a professional musician, performer and music teacher for over 10 years. His handiwork is on stage every night with Maroon 5, Paul McCartney, Tom Petty, and over 185 other major artists. And he has over 200K YouTube subscribers. The BACKGROUND DennisDemori.com
  • 3. #1 — Lack of time Brett didn't have the TIME to write his own emails, sales pages, etc to promote his online courses. #2 — Selling WITHOUT aggressive pitches He'd worked with other marketers who were too sales-y and couldn't nail his personality in his emails. DennisDemori.comDennisDemori.com The CHALLENGE
  • 4. Focus on the fundamentals More relevant offers = More sales BEFORE: One email every SIX weeks AFTER: THREE "soft sell" emails promoting a different offer each week DennisDemori.com The SOLUTION
  • 5. We used a simple 3-part campaign plan Email #1: Emphasize the present pain Email #2: Overcome the #1 objection Email #3: Drive urgency This way we could present the offer with different angles DennisDemori.com The EMAILS
  • 6. MONTH 1: Revenue quadrupled MONTH 2: Revenue exploded 8x DennisDemori.com The RESULT
  • 7. I could not believe emails were coming back to me from my software saying, "Money! Money! Money!" Not only that... I actually received email from people saying "I love your new emails!" which has never happened in my life ever ever EVER! DennisDemori.com
  • 8. I love helping my clients grow their businesses If you're like Brett, that means: 1. You sell high-quality products 2. You've got an email list 3. But it doesn't get a whole lotta love DennisDemori.com
  • 9. ➔ Send me a message Spots are extremely limited First-come, first-served Want To Work 1-on-1? Dennis Demori Email Marketer & Consultant DennisDemori.com