Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Activity 5 green marketing
1. Activity 5: Green marketing (1 page limit: use approximate space provided)
Name:
Student Number:
Tutorial day and time:
Find 3 different examples of advertisements that include green marketing symbolism. Upload a document
with pictures/copies of the three ads, in addition to your activity sheet.
Describe the semiotic relationships (e.g., Icon, Index, Symbol) used in the ads.
Evaluate the effectiveness for you personally, relating your comments to other concepts from Chapter 2.