1. T E C H N O L O G Y
TRAVEL RETAIL 77
KIM
LATHAM
Editor,
Travel Retail
It’s a creative,
innovative product,
but I wonder if the
novelty will wear off
fairly fast. What I
would love to see is
a similar product that
could take consumers
on a virtual journey
through an airport so
that they can take
a closer, more personal
look at all the brands
and products available
in duty free. It’s
a fantastic marketing
tool and I’m sure it’s
only a matter of time
until we see more
and more
amazing, futuristic
gadgets.
I have looked
at the new BA
innovation and assume
the 3D viewer will be
available for use
in-flight.
The concept of try
before you fly is a very
good one and pretty
amazing when you
think about it — new
technology in a virtual
world. I guess this is
the way forward for
holidaymakers. It’s a
way of getting people
to live the dream.
However, presumably
this technology is very
expensive so it needs to
be cost-effective and, of
course, any increase in
holiday sales needs to
be proved.
JONATHAN
SMITH
Director of Travel Retail,
Travel Blue
I think the
product is
brilliant and the
experience is vivid.
It makes you feel like
you are really on
a journey.
I think this is an
excellent tool that will
help provide people
with an overview
of the destination
they are interested
in without leaving
the comfort of their
own home or office.
It’s a very creative
product with enormous
growth potential that
has enabled another
marketing platform
for travellers to take
shape.
OREN
GOSHEN
Sales Director,
Flo Accessories
For travel retail
and confectionery
in particular, this
technology is simply
amazing. Food is
a very sensual,
sensory and visually
appealing category,
so imagine being able
to communicate the
story and take someone
through the various
steps of the production
process — or even
entice passengers with
new ideas for recipes.
Retailers would also
profit in terms of being
able to walk people
through the shops they
see on arrival and
help them navigate the
categories, promotions
and special offers.
PATRICK
DORAIS
Director of Sales,
Al Nassma Chocolate
EDITOR’S OPINION