The document discusses research conducted on the marketability of activated charcoal capsules in Tagaytay City, Philippines. The main problem identified is defining the marketability of the product to the target market while also addressing lack of awareness. The purpose is to determine marketability and identify factors affecting consumer preferences. A survey was administered to gather data on awareness, illness experiences, and willingness to purchase. The research aims to benefit marketing and product studies while determining if the product can succeed in the competitive market.

40. Table below shows the break down and sources of the Sample size. Barangay Population No. of Respondents Asisan 1723 20 Iruhin West 2573 20 Kaybagal Central 4407 20 Kaybagal North 2273 20 Kaybagal South 6345 20 Patutong Malaki North 1413 20 Patutong Malaki South 1799 20 San Jose 3003 20 Sungay East 3830 20 Sungay West 3018 20 Total 28764 200

42. Table 1.1 Age of Respondent *The average age of our respondents is 39 * The computed weighted mean of the age of the respondents is 7.03 (See Appendix Table 1.1 ) 17 – 21 yrs. old 26 22 – 26 yrs. old 19 27 – 31 yrs. old 17 32 – 36 yrs. old 16 37 – 41 yrs. old 37 42 – 46 yrs. old 25 47 – 51 yrs. old 26 52 – 56 yrs. old 19 57 – 61 yrs. old 7 62 – 66 yrs. old 5 67 – 71 yrs. old 3 Total 200

43. Table 1.2 – Occupation of Respondent Occupation Administrative and Staff Staff 4 Manager 2 Agriculture Farmer 2 Horticulture and Landscape Design 1 Building and Construction Contractor 1 Construction worker 2

44. Business Bookkeeper 1 Business owner 26 Account Executive 1 Faculty Teachers 11 Hospitality Management Chef 2 Canteener 2 Service Crew 3 Manufacturing Factory Worker 4 Medicine/Health/Life Science Pharmacist 1

45. Natural Science and Engineering Engineer 1 Sales and Marketing Sales Person 18 Retail Sales 10 Transport Service Driver 12 Others Culinary Arts and Personal Service 10 Social work and Public Affairs 19 No Occupation Housewife 42 Unemployed 12 Student 14

46. Table 1.3 – Total Monthly Income The average income of our respondents is 9050. 1,000 – 5,000 46 6,000 – 10,000 104 11,000 – 15,000 31 16,000 – 20,000 9 21,000 – 25,000 5 26,000 – 30,000 1 31,000 – 35,000 1 36,000 – 40,000 1 41,000 – 45,000 0 46,000 – 50,000 2 Total 200

47. Table 1.4 – Number of Household Members *The weighted mean of the number of household member of the respondents is 2.98 ( See Appendix Table 1.3 ) 1 – 3 members 41 4 – 6 members 122 7 – 9 members 29 10 – 12 8 Total 200

48. Table 2.1 – No. of Respondents who had illness for the past 6 months Table 2.1 shows that 94% of the respondents had illness for the past 6 months. Yes 188 No 12 Total 200

49. Table 2.1a – Illness Minor Illness Cough 73 Flu 117 Headache 74 Others 15 Total 279 Minor Illness Cough 73 Flu 117 Headache 74 Others 15 Total 59

50. Table 2.2 – Type of Medication Taken Table 2.2 shows that out of 188 respondents who had illness for the past 6 months, 82.4% of the respondents took self medication while 17.6% of the respondents consulted a doctor . Consult a doctor 33 Self Medication 155 Total 188

51. Table 2.3 –Number of Respondents who tried any food supplement Table 2.3 shows that 35.5% of the respondents have tried (are taking) any food supplement , while 64.5% of the respondents haven’t tried any food supplement. No. of Respondents who tried 71 No. of Respondents who haven’t tried 129 Total 200

52. Table 2.3a –Number of Respondents taking Vitamins Table 2.3a shows that 57.5% of the respondents have tried (are taking) Vitamins, while 42.5% of the respondents haven’t tried any Vitamins. No. of Respondents who tried 115 No. of Respondents who haven’t tried 85 Total 200

53. Ta ble 2.3b – Effectiveness of Food Supplement Respondents have tried *Table 2.3b shows that out of 188 respondents , 40.4% of the respondents strongly agreed with the effectiveness of food supplement they have tried , 45.2% of the respondents agreed with the effectiveness of food supplement they have tried and 14.4% of the respondents answered that they wer e neither agree nor disagree with the effectiveness of food supplement they have tried. *The computed weighted mean is 4.25. (See Appendix Table 1.4 ) No. of Respondents Percentage (5) Strongly Agree 28 39.44% (4) Agree 33 46.48% (3) Neither Agree nor Disagree 10 14.08% (2) Disagree 0 - (1) Strongly Disagree 0 - Total 71 100

54. Table 2.3c – Respondents preferred form of Food Supplement Table 2.3c shows that 66.5% of the respondents preferred a Capsule form of food supplement, 53.5% of the respondents preferred a table form of food supplement, and 22.5% of the respondents preferred a tea form of food supplement. Capsule 133 Tablet 107 Tea 45 Others 17

55. Table 2.4 – Factors considered by the Respondents in trying/buying food supplement Table 2.4 shows that 87.5% of the Respondents are considering the effectiveness of the food supplement in buying, 66.5% of the Respondents were affected by the Advertisement , 59% of the respondents were being i nfluenced by friends and/or relatives in buying food supplement. Factors No. of Respondents Percentage Effectiveness 175 87.5% Advertisement 133 66.5% Influence/Advice 118 59% Features/Benefits 66 33% Price 60 30% Lifestyle 30 15% Clinical Study 18 9%

56. Table 2.4a – Content of Advertisement that affect the Buying Behavior of the Respondents Table 2.4a shows that 69.5% of the Respondents were considering the advertising message of the food supplements/vitamins’ advertisement, 19.5% of the Respondents were being affected by the benefits they can get and 16.5% were being encouraged by the use of models of the advertisement. Advertising Message 139 Benefits they can get 39 Use of Models 33 Total 211

57. Table 2.5 – Respondents preferred distribution channel *Table 2.5 shows that 72% of the respondents preferred to buy food supplement in drugstores/boutiques , 25% of the respondents preferred to buy food supplement from agents/distributors , and 3% of the respondents preferred to buy food supplement in Supermarkets . *The computed weighted mean is 2.22 (See Appendix Table 1.5 ) Agents/Distributors 50 Drugstore/Boutiques 144 Supermarkets 6 Total 200

58. Table 2.6 – Respondents’ Brand loyalty Table 2.6 shows that 66% of the respondents do not exercise brand loyalty , while 34% of the respondents exercise brand loyalty. Yes 68 No 132 Total 200 Yes 68

59. Table 2.6a – Respondents’ Brand Conscious Table 2.6a shows that 70.5% of the respondents are not brand conscious , while 29.5% of the respondents are brand conscious. Yes 59 No 141 Total 200 Yes 59

60. Table 2.7 – Consideration of Respondents’ Health Status in buying decision for curing illness. *Table 2.7 shows that 62.5% of the respondents strongly agreed in considering their health status in buying decision for curing their illness. *The computed weighted mean is 4.55 (See Appendix Table 1.6 ) (5) Strongly Agree 125 62.5% (4) Agree 61 30.5% (3) Neither Agree nor Disagree 14 7% (2) Disagree - - (1) Strongly Disagree - - Total 200 100%

61. Table 2.8 – Respondents awareness of Activated Charcoal *Table 2.8 shows that 17% of the respondents are aware of the Activated Charcoal. Aware 34 Unaware 166 Total 200

62. Table 2.8a – Amount Respondents willing to spend for Activated Charcoal Table 2.8a shows that 38% of the respondents are willing to spend an amount not exceeding 100 pesos for Activated Charcoal. *The computed weighted mean is 3.01 (See Appendix Table 1.7 ) Amount No. of Respondents Percentage Below 100 76 38% 100 – 300 70 35% 300 – 500 34 17% 500 and above 20 10% Total 200 100%

63. Table 2.9 – Respondents’ Action towards Activated Charcoal *Table 2.9 shows that 8% of the respondents will definitely buy activated charcoal. *The computed weighted mean is 3.58 (See Appendix Table 1.8 ) Will definitely buy 16 8% Will buy 88 44% Will try 91 45.5% Will not try 3 1.5% Will not buy 2 1& Will definitely not buy - - Total 200 100%

64. No. Household members Income 1 – 3 members 4 – 6 members 7 – 9 members 10 – 12 members Total 1,000 – 5,000 10 31 3 2 46 6,000 – 10,000 22 65 13 4 104 11,000 – 15,000 6 18 5 2 31 16,000 – 20,000 1 3 5 - 9 21,000 – 25,000 1 3 1 - 5 26,000 – 30,000 1 - - - 1 31,000 – 35,000 - - 1 - 1 36,000 – 40,000 - - 1 - 1 41,000 – 45,000 - - - - 0 46,000 – 50,000 - 2 - - 2 Total 41 122 29 8 200

65. Budget for A.C Income Below 100 100 - 300 300 - 500 500 and above Total 1,000 – 5,000 31 14 1 - 46 6,000 – 10,000 27 46 23 8 104 11,000 – 15,000 10 8 6 8 31 16,000 – 20,000 4 1 1 2 9 21,000 – 25,000 2 1 1 1 5 26,000 – 30,000 - 1 - - 1 31,000 – 35,000 - - 1 - 1 36,000 – 40,000 1 - - - 1 41,000 – 45,000 - - - - 0 46,000 – 50,000 - 2 - - 2 Total 75 73 33 19 200

66. Effectiveness Food Supplement Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree Total Vita Plus 15 18 1 - 7 41 Circulan 1 1 - - - 2 Sambong - 1 - - - 1 High Dessert 1 - 1 - - 2 Arthricin - 1 - - - 1 Taheebo 2 2 - - - 4 Alive 3 7 1 - - 11 Intra - 1 - - - 1 CMD - 4 - - - 4 Bio enzyme - 3 - - - 3 OMX 1 - - - - 1 Total 23 38 3 - 7 71

67. Effective- ness Vitamins Strongly agree Agree Neither agree nor Disagree Disagree Strongly Disagree Total Enervon 11 15 2 - - 28 Revicon 4 3 - - - 7 Fern- C 12 12 - - - 24 Centrum 30 18 - - - 48 Ascorbic Acid 7 13 1 - - 21 Ceelin 1 2 - - - 3 Poten C 3 2 1 - 1 7 B Complex 1 1 - - - 2 Calcium 2 2 - - - 4 Total 71 68 4 - 1 144

68. Action Income Will definitely buy Will buy Will try Will not buy Will definitely not buy Total P1,000 – 5,000 1 9 33 3 - 46 P6,000 – 10,000 6 61 36 1 - 104 P11,000 – 15,000 4 16 11 - - 31 P16,000 – 20,000 1 1 7 - - 9 P21,000 – 25,000 1 1 3 - - 5 P26,000 – 30,000 - - 1 - - 1 P31,000 – 35,000 1 - - - - 1 P36,000 – 40,000 1 - - - - 1 P41,000 – 45,000 - - - 1 - 1 P46,000 – 50,000 1 - - - - 1 Total 16 88 91 5 - 200

82. Age x f fx 17-21 11 26 286 22-26 10 19 190 27-31 9 17 153 32-36 8 16 128 37-41 7 37 259 42-46 6 25 150 47-51 5 26 130 52-56 4 19 76 57-61 3 7 21 62-66 2 5 10 67-71 1 3 3 200 Summation of fx= 1406

83. Income x f fx 1,000 – 5,000 10 46 460 6,000 – 10,000 9 104 936 11,000 – 15,000 8 31 248 16,000 – 20,000 7 9 63 21,000 – 25,000 6 5 30 26,000 – 30,000 5 1 5 31,000 – 35,000 4 1 4 36,000 – 40,000 3 1 3 41,000 – 45,000 2 1 2 46,000 – 50,000 1 1 1 200 Summation of fx= 1752

84. Household member X f fx 1-3 4 41 164 4-6 3 122 366 7-9 2 29 58 10-12 1 8 8 200 Summation of fx = 596

85. X f fx Strongly agree 5 28 140 Agree 4 33 132 Neither Agree nor disagree 3 10 30 Disagree 2 0 0 Strongly Disagree 1 0 0 71 Summation of fx = 302

86. Distribution channel x f fx Agents/ Distributors 3 50 150 Drugstore/ boutiques 2 144 288 Supermarkets 1 6 6 200 Summation of fx = 444

87. x f fx Strongly agree 5 125 625 Agree 4 61 244 Neither Agree nor disagree 3 14 42 Disagree 2 0 0 Strongly Disagree 1 0 0 200 Summation of fx = 911

88. Amount X f fx below P100 4 76 304 P101-300 3 70 210 P301-500 2 34 68 501-700 1 20 20 200 Summation of fx = 602

89. x f fx Will definitely buy 5 16 80 Will buy 4 88 352 Will try 3 91 273 Will not buy 2 5 10 Will definitely not buy 1 0 0 200 Summation of fx = 715