How are companies creating value from big data? They're developing a meaningful understanding of the users they're working to connect with through data from publishers and advertisers, and not just in real time.
Trends in media and entertainment are causing us to wonder and to think again about the evolution of the media and tech ecosystem – and how media and tech businesses will grow their companies.
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
"What Matters" is Activate's look at the ideas that companies at the intersection of media, technology and entertainment will use to grow their businesses.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Trends in media and entertainment are causing us to wonder and to think again about the evolution of the media and tech ecosystem – and how media and tech businesses will grow their companies.
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
"What Matters" is Activate's look at the ideas that companies at the intersection of media, technology and entertainment will use to grow their businesses.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Betere zorg, mijn idee flevoland kickof competitieVincent Everts
Competitie met prijzen om zorg innovatie te accelereen. Ik hield een presentatie bij de kickoff door de provincie Flevoland http://www.beterezorgmijnidee.nl/ ook een aantal interview van de genomineerden
16th October 2014 at 1885 Britomart.
Join the meet-up group and attend the next Glug here:
meetup.com/GlugAuckland/
Big thanks to 90seconds.tv/ for creating this clip of the night.
Inspirational talks from Mike Van De Elzen Celebrity Chef, Nathan James Cooper TBWA Digital Director and Casey Eden .co.nz Entrepreneur.
Glug is all about filling up the creative well. Our showcase event is held in London but there are now 8 other events around the world including Auckland.
Based around a series of talks and informal networking dubbed “Notworking”, Glug has become one of the most exciting, credible and well-attended creative events around the globe.
“Glug showcases inspirational creative people and practices from art and architecture, fashion, food, digital and design. It’s about taking some time to immerse yourself in something creative and different over a beer or two.“ says creative director and Glug host Dave Nash
Leo Burnett said, “Curiosity about life in all of its aspects, is still the secret of great creative people”.
“Great danger lies in simply marinating your brain in advertising conversations day after day – it will only weaken your own creative spark. “ adds Nash.
So there it is, get yourself along! New Gluggers are always welcome to come along and see what it’s all about.
Household, health, and beauty products through a network of independent distributors in the UK, Republic of Ireland, the Netherlands, Spain and Germany. http://mykleeneze.com/raymondwhittaker
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Betere zorg, mijn idee flevoland kickof competitieVincent Everts
Competitie met prijzen om zorg innovatie te accelereen. Ik hield een presentatie bij de kickoff door de provincie Flevoland http://www.beterezorgmijnidee.nl/ ook een aantal interview van de genomineerden
16th October 2014 at 1885 Britomart.
Join the meet-up group and attend the next Glug here:
meetup.com/GlugAuckland/
Big thanks to 90seconds.tv/ for creating this clip of the night.
Inspirational talks from Mike Van De Elzen Celebrity Chef, Nathan James Cooper TBWA Digital Director and Casey Eden .co.nz Entrepreneur.
Glug is all about filling up the creative well. Our showcase event is held in London but there are now 8 other events around the world including Auckland.
Based around a series of talks and informal networking dubbed “Notworking”, Glug has become one of the most exciting, credible and well-attended creative events around the globe.
“Glug showcases inspirational creative people and practices from art and architecture, fashion, food, digital and design. It’s about taking some time to immerse yourself in something creative and different over a beer or two.“ says creative director and Glug host Dave Nash
Leo Burnett said, “Curiosity about life in all of its aspects, is still the secret of great creative people”.
“Great danger lies in simply marinating your brain in advertising conversations day after day – it will only weaken your own creative spark. “ adds Nash.
So there it is, get yourself along! New Gluggers are always welcome to come along and see what it’s all about.
Household, health, and beauty products through a network of independent distributors in the UK, Republic of Ireland, the Netherlands, Spain and Germany. http://mykleeneze.com/raymondwhittaker
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
14. PUBLISHERS
SHOULD HAVE A GREAT
DEAL OF INFORMATION
ABOUT THEIR USERS—
BUT DON’T TODAY.
ADVERTISERS
INCREASINGLY DO HAVE
MORE MORE AND BETTER
INFORMATION.
VS
Thursday, July 10, 14
15. PUBLISHERS
KNOW WHO YOU ARE
AND WHAT YOU DO
AND WHAT YOU LIKE
ADVERTISERS
KNOW WHERE YOU
GO AND WHERE
YOU’VE BEEN
Thursday, July 10, 14
16. PUBLISHERS HAVE PEANUT BUTTER.
AND THEY NEED EACH OTHER!
ADVERTISERS HAVE CHOCOLATE.
Thursday, July 10, 14
17. THEY NEED TO CONNECT THEIR DATA...
Thursday, July 10, 14
18. WHAT DO THESE GUYS KNOW?
THE PROMISE
BIG DATA CHALLENGE
CHANGING THE GAME
NEXT
AGENDA
Thursday, July 10, 14
19. HOW DO WE MAKE THE
CONNECTION TO CREATE
BETTER USER AND
ADVERTISING EXPERIENCES
?Thursday, July 10, 14
20. LITTLE DATA
(1) Data from the actions and activities that
users take as part of a media experience.
(2) Data that enables publishers to create a
better experience for the user.
(3) Data that users explicitly share.
Thursday, July 10, 14
21. LITTLE DATA YIELDS NATIVE METRICS
★ DO YOU WATCH VIDEO?
★ ARE YOU REGISTERED?
★ WHAT DO YOU FAVORITE?
★ DO YOU TIME-SHIFT FOR LATE READING?
★ DO YOU SCROLL BELOW THE FOLD?
★ WHAT DO YOU “LIKE”? ★ ARE YOU LIKELY TO TWEET CONTENT?
★ DO YOU LISTEN TO PODCASTS?
★ DO YOU EMAIL ARTICLES?
★ DO YOU BOOKMARK AND SAVE?
★ DO YOU HOVER OVER LINKS WITH YOUR MOUSE?
★ DO YOU USE A SCROLLWHEEL?
★ DO YOU VIEW IN LARGE TYPE?
★ ARE YOU A SLIDESHOW FAN?
★ DO YOU PREFER SHORT OR LONG-FORM ITEMS?
Thursday, July 10, 14
22. WELCOME TO THE ERA OF “LITTLE DATA”
Hi!
Thursday, July 10, 14
23. COLLECT AT WEB SCALE.
UNDERSTAND AT HUMAN SCALE.
Thursday, July 10, 14
24. ★ BUSIEST TIMES AND DAYS
★ POPULAR SLIDESHOWS
★ TWITTER MENTIONS
★ TOTAL AD IMPRESSIONS
★ NUMBER OF UNITS SOLD
★ USER LOCATIONS
★ CONVERSION FUNNELS
★ ACTIVE KEYWORDS
★ REPULSION RATE
★ INCOMING SEARCH TERMS
BIG
Thursday, July 10, 14
25. LITTLE DATA CAN CAPTURE ACTIONS NOT
VISIBLE TO TRADITIONAL ANALYTICS
HOW SHARED MILLENIALS GEN X BOOMERS
EMAILED
POSTED LINK
TORE OUT
PRINTED
74%66%66%
39%34% 32%
16%6% 20%
MENTIONED TO
SOMEONE ELSE
19%35% 9%
10%5% 11%
Thursday, July 10, 14
29. LITTLE DATA IS YOUR FRIEND. BIG DATA IS CREEPY.
FOR THE USER,
Thursday, July 10, 14
30. WHAT DO THESE GUYS KNOW?
THE PROMISE
BIG DATA CHALLENGE
CHANGING THE GAME
NEXT
AGENDA
Thursday, July 10, 14
31. WHAT HAPPENS WHEN YOU BRING
TOGETHER LITTLE DATA AND BIG DATA?
Thursday, July 10, 14
32. BIG DATA + LITTLE DATA = NATIVE ADS THAT WORK
★ IN-STREAM ADS
★ SPONSORED CONTENT MODULES
★ SHARING INCENTIVES
★ REWARDS PROGRAMS
★ SOCIAL PARTNERSHIPS
★ GAME STATS
★ CUSTOMIZED PRE-ROLL
★ CUSTOMIZED PODCASTS
★ PROMOTED CONTENT
★ PREFERENCE-DRIVEN ADS
★ CROSS-PLATFORM AD UNITS
★ INSTANT REPLAYS OF MAJOR EVENTS
★ DISCOUNT PROGRAMS
Thursday, July 10, 14
33. COLLECT DATA AT EVERY INTERACTION
DETERMINE
VALUABLE DATA
USE DATA TO CREATE
NEW USER EXPERIENCES
DESIGN USER EXPERIENCES
THAT CAPTURE MORE DATA
Thursday, July 10, 14