presentation about our company and brands

2. Safico Company
Exportation: Part of our main business especially footwear (sports, classics
and casuals) and all kinds of accessories such as bags, socks, supporter
equipment such as shin guards, bandages, head guards...etc.
With hard work, we have now spread our brands all over the world and keep
long term and friendly partnership with many of clients.
Impartation: Another part of our main business. Focuses are on sports wear
such as footwear, apparel and the sports accessories and the same of the
classics and casuals. We have also helped with the development of many
domestic an such aspects.

3. ACTIV
ACTIV: is one of the most proprietary brand in the sports fields, We adhering
to be existed as a strong supporter of the various kinds of the athletic
activities.
As we become a sponsor of many football teams, young champions, Local
championships, and it is not in the football game only we also Sponsor of
basket balls, Tennis and the Olympics delegations too.
ACTIV: is covering all tastes of the customers so, it produce The classics and
casuals wears and footwear to all genders and ages (men, women, boys and
girls) and to this the accessories and supporter
Products too.
ACTIV: a dynamic brand, featuring a high performance. Add to this ACTIV
developed a new vision to the sports and fitness products. ACTIV Products are
currently available in about 30 countries, and if you well got ACTIV that means
you well.

4. FILA
Fila: is a dynamic brand featuring high performance with more than thirty
years an experience Fila is one of the world’s leading sports brand especially
in running, tennis, fitness, cross, training and other sports in specific markets.
Fila: is running footwear team, has developed a new approach to foot strike
management.
Fila: products are currently available in about 50 countries world wide at more
than 771 sales outlets then Safico talked franchising in Egypt then developed
the product and market ship after this make relationship between product and
customer threw of Safico company as we make good product for
men, women, kids and teenth.

5. MIZUNO
Mizuno: The first modern Olympic games were held in Athens, Greece in
1896. Modern sporting events, as we think of them, first Gained wide
popularity in Europe and the United States around the middle of the 19th
century.
Western sports came to Japan after the Meiji restoration (1868) and spread
rapidly. In 1912, at the fifth Olympiad, Japan participated in the Olympic
Games for the first time. In 1906, around the time modern sporting events
began to gain real acceptance in Japan, Mizuno was founded as Mizuno
Brothers Ltd.”In the century since, Mizuno has worked steadily toward the
development of sports in Japan and throughout the world.
Mizuno: Our product strategy is to develop products with strong “uniquely
Mizuno” features and to market specific sporting goods in the “competitive” ,
“health” and “environment” fields. our starting point is the “competitive” field
and here, Mizuno will further specialize in event-specific products in order to
continue to meet the needs of athletes.

6. CAT
Cat: Footwear is a division of Wolverine World Wide, Inc. and the global
footwear licensee of Caterpillar® Inc. Known around the world for being
the premier manufacturer of earthmoving equipment, Caterpillar is
committed to providing consumers with the tools it takes to get the job
done.
For nearly two decades, Cat Footwear has been designing and
engineering quality footwear that lives up to the hard-working reputation
of the Caterpillar brand. Cat Footwear originally created a small
collection of work boots designed to provide the worker with comfort and
durability that met the challenges of the worksite. Today, Cat Footwear
sells a wide range of footwear – from work boots to casual footwear – in
more than 150 countries worldwide.
Our uncompromising nature guarantees that our product, our promise
and our people are second to none. We are Earthmovers.

7. JOMA
JOMA: Joma is a Spanish sportswear apparel company that was founded
in 1965. They started out by manufacturing athletic shoes with a whopping
8 employees at the time. Three years later, they built a small factory and
added 12 more employees to their company. About a decade later, they
built a factory almost two times larger than their first, and gained a
company base of 70 employees. They also built two semi-automatic
assembly lines to increase the efficiency of their production. By
1988, Joma opened a building of 65,000 square meters that consisted of
their third factory and current headquarters. Their employee base
continued to expand, and they also put two fully automated assembly lines
to keep up with the growing demand for their goods. Joma’s name
continued to be out in the public eye when they contracted with Real
Madrid’s Martin Vazquez and Sevilla F.C.’s Francisco in 2000. In
1992, Joma’s 512 soccer cleat was recognized as one of the top
competitive shoes in the industry, and Spain’s top selling soccer cleats
belonged to the company. Joma continued their top ranking status when
they became the leader in indoor soccer apparel and footwear. players
around the world.

8. Safico Company
History
SAFICO COMPANY : has been established in 1980 at one of the most
important commercial company port in Egypt which called port said. Safico
trading company professional manufacturer and trader in Egypt we are
specialized in field of sports wear, Kids wear in local and international market
for a long time.
Now in Egypt all the big brands like NIKE, ADIDAS, PUMA ,LOTTO,REEBOK, FILA
, MIZUNO Timberland, Clark’s , Hutch puppies, Paul& Shark is working
successfully in the Egyptian market.
Now there are big number of malls located in the Egyptian market and it will
be increased rapidly in the future which encourage the local market to grow up
more.

9. We are the agents of many international brands in Egypt such as Fila& Mizuno
and the national brand ACTIV.
Safico has factories in Egypt and warehouses too in addition to 25 stores. All of
this made Safico as one of the leaders companies in the sportswear field in
local and international market.

10. Safico Company
Safico Goals
1- covering all the markets local and international.
2- developing our products to be always compatible with the customers
3- reaching to level of the customers satisfaction by using the marketing
Relationships concept. So the company cares too much for the after
Sales services which its mission is following up the customers and taking their
suggestions and keeping them related to the new models because safico
Believe that.
4- customer are coming in the first place.

11. Principal officiers
Chairman: Abou Zeid Abou Zeid
Chairholder: Seif Elnasr Abd El hafiz
Chairholder: Sheriff Abou Zeid
Sales manager: Ahmed Abd El Tawab
Markting manger: Hamdy Ahmed
Branches manger: Mohamed Eisa
Commercial manager : Mohey El Din Mohamed

12. Safico Company
ACTIV ABOUALAA BRANCHES
Cairo:
Genena Mall G. No A37 Nasr City Tel: 02- 226 363 94
Srage Mall 1st No 6 Nasr City Tel: 02- 227 390 97
59 El-Shams Abd El-Hamied Badwy st. Tel: 02- 262 057 47
in front of El-Shams club
Tallat Harb 3rd No 8 Mall Tel: 02- 257 881 77
Arkadia Mall 3rd No D 83-82 Tel: 02- 257 408 83
38 El-Mohandessin Syria - Shehab cross road. Tel: 02- 333 674 26
Cairo Mall 2nd No12 El-Haram Tel: 02- 358 738 35
Maadi El-Fady st Golf Land Tel: 02- 237 840 08
El-Rehab Mall 2nd Tel: 02- 267 577 78
116 Selim El-Awal El-Zeitoun Tel: 02- 224 047 64
Dawaran Shobra - Rood El-Farag st., Tel: 02- 245 777 16

13. Port Said:
44 El-Gomhuria st., Post Building Tel: 006- 33 303 50
First of Togary and Twolon st Tel: 006- 33 303 80
Marhaba Village Tel: 006- 33 550 94
El-Gesh Tel: 006- 32 497 96
El-Mansoura:
El-Gomhuria st., El-Sousan Tower Tel: 050 23 698 22
El-Mgzar st., Awadallah Hyper Mob : 010 150 425 54
El-Zagazeg:
El-Amn El-Ghizaay st., El-Qumia Mob : 010 104 993 27
Ismailia: Mob : 010 150 425 54
121 El-Tahrir st.,
Customer Services : 02- 245 430 53 - 02- 245 430 83 Fax : 02- 245 430 12

14. Safico Company
OUR CUSTOMER
OFFICIAL SECTORS: 10- CASTLE
1- MINISTRY OF INTERIOR 11- REPLAY
2- ARMY FORCE 12- CHAMPION SPORT
CUSTOMERS: SPORT CLUBS:
1- INTER SPORT 1- ELAHLI CLUB
2- SPORTS MALL 2- ELZAMALEK CLUB
3- SPORT LINE 3- ELGIZIRA CLUB
4- GEMY SPORT 4- EL SHAMS CLUB
5- SPORT SHOW 5- SHOOTING CLUB
6- HID & NOLEET 6- ELTERASANAH CLUB
7- MILANO SPORT 7- SMOUHA CLUB
8- FOX SPORT 8- 6 OCTOBER CLUB
9- EUROPE SPORT

15. 9- ALEELAMEEN CLUB
10- AL SHARKIA LLDOKAN
COMPANY:
1- PETROLEUM
2- ARAB CONTRACTORS
3- CAR GAS
4- MISR PETROLEUM
5- ORASCOM CONSTRUCTION
6- SCHNEIDER ELECTRIC
7- HALWANI BROS

16. Add: 7A Selim Elawal St., El-zaitoun, Cairo, Egypt.
Tel : 00202- 245 430 53 - 245 430 83
Fax : 00202- 245 430 12
E-mail : safico@link.net
www.saficotrading.com
www.facebook.com/ACTIV.EGYPT