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© 2015 LINCUBE AB
Run your Business
with
Dashboards
example
Swedish Football Association
© 2015 LINCUBE AB
Lincube Group AB
Saves customers time!
SMART
BI
SICS, Big Data Analytics Network
Partners: Universities, Ericsson, IBM, Volvo Technology, SKF, Spotify,
Lincube, Recorded Future, and Gavagai
RESELLER
CONSULTING
PRODUCTS
© 2015 LINCUBE AB
Birst – Born in the Cloud
§  10,000+ organizations rely on Birst across all
verticals
§  80 000 dashoards run daily
§  Founded 2005
§  Backed by Hummer Winblad & Sequoia Capital
§  Ranked No1 vendor for 3th year by Dresner
Advisory Services
§  InfoWorld´s 2014 “Technology of the year
awards”
“ No. 1 in product functionality and customer (that is,
product quality, no problems with software, support)
and sales experience.”
2015 Business Intelligence & Analytics 
Magic Quadrant
© 2015 LINCUBE AB
BIRST | END-TO-END BI CAPABILITY
Collaborate & Distribute
Predictive Analysis
Embedded Analytics
 Visual Data Discovery
BI Processes tools
(ETL, Model, BI admin)
Pixel Perfect Enterprise Reporting
 Interactive Dashboards
Geospatial Intelligence
Mobile Analytics
 Open Client
PLATFORM

ONE SEMANTIC LAYER

PRE-BUILT CONNECTORS 

ONE LOGIN

ONE LICENSE

BI/DW AUTOMATION
© 2015 LINCUBE AB
What are Dashboards
“Dashboards are designed to
quickly and clearly communicate
information needed to achieve your
organizational objectives.”
“Dashboards are designed to
display information that is timely,
accurate, valuable and actionable.”
© 2015 LINCUBE AB
Dashboards that are Actionable
1.  Identify what you get hired
and fired on:
–  Revenue (KVI)
2.  Think of what influences this
(KVI drivers)
•  # Opportunities (KVI Driver 1)
•  Average Selling Price (KVI Driver 2)
•  Win Rate (KVI Driver 3)
3.  Think of who influences your KVI
drivers. Who you can call /
punch. (Action Points)
•  Sales Organization (Action Point 1)
•  Product Management (Action Point 2)
•  Marketing/Customer (Action Point 3)
4.  Mash it all together…
•  4 measures x 3 dimensions = a lot of options…
© 2015 LINCUBE AB
Dashboard for | Swedish Football Association
© 2015 LINCUBE AB
Dashboard Design | Swedish Football Association
KVI TREND
FIFA RANKING
DRIVER 2
GOALS FOR/AGAINST
ACTION POINT (DRIVER 1)
POINTS BY WON/DRAW
DRIVER 1
AVG POINTS PER
YEAR
ACTION POINT (OVERALL) COACHES
WHO TO CALL
MORE COULD BE
NO OF PENTELIES, ABLILITY TO TRY NEW PLAYERS
© 2015 LINCUBE AB
Team performance – Insight 1
During that period Sweden
made points in most of the
Games. In 2002 78,6% of all
games was a draw game
Grace period
FIFA ranking
between 3 and 22
Sweden made a lot of goals but
most important not many goals
against
© 2015 LINCUBE AB
Team performance – Insight 2
Decline
What happed
after 2006 ?
© 2015 LINCUBE AB
Interactive Dashboard
Let´s analyze in
depth “lasso
zoom”
© 2015 LINCUBE AB
Team performance | Action Point
You cannot just
blame this coach!
It started in
2005!
© 2015 LINCUBE AB
Team performance | Action Point
You cannot just
blame this coach!
It started in
2005!
© 2015 LINCUBE AB
Action Point 2 | Somebody else to Blame ?
Not really except for 2014 !
© 2015 LINCUBE AB
The Good News !
Team Sweden is doing
something right again!
Beware Danes!
Nov 14th and 17th 2015
© 2015 LINCUBE AB
Visualization features in Birst
Interactive Dashboards
“lasso zoom”
Drill-Across
Comments &
Notifications
What-if Scenarios, Forecast
Trend lines, Alerts
Ready-made
Timeseries
WYSIWYG Editor
Pixel-perfect Reports
(layout mode)
External Visualizations
© 2015 LINCUBE AB
Round-up |
Adaptive User Experience
Governed Data Discovery
High level of Automation

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Actionable dashboards SvFF

  • 1. © 2015 LINCUBE AB Run your Business with Dashboards example Swedish Football Association
  • 2. © 2015 LINCUBE AB Lincube Group AB Saves customers time! SMART BI SICS, Big Data Analytics Network Partners: Universities, Ericsson, IBM, Volvo Technology, SKF, Spotify, Lincube, Recorded Future, and Gavagai RESELLER CONSULTING PRODUCTS
  • 3. © 2015 LINCUBE AB Birst – Born in the Cloud §  10,000+ organizations rely on Birst across all verticals §  80 000 dashoards run daily §  Founded 2005 §  Backed by Hummer Winblad & Sequoia Capital §  Ranked No1 vendor for 3th year by Dresner Advisory Services §  InfoWorld´s 2014 “Technology of the year awards” “ No. 1 in product functionality and customer (that is, product quality, no problems with software, support) and sales experience.” 2015 Business Intelligence & Analytics Magic Quadrant
  • 4. © 2015 LINCUBE AB BIRST | END-TO-END BI CAPABILITY Collaborate & Distribute Predictive Analysis Embedded Analytics Visual Data Discovery BI Processes tools (ETL, Model, BI admin) Pixel Perfect Enterprise Reporting Interactive Dashboards Geospatial Intelligence Mobile Analytics Open Client PLATFORM ONE SEMANTIC LAYER PRE-BUILT CONNECTORS ONE LOGIN ONE LICENSE BI/DW AUTOMATION
  • 5. © 2015 LINCUBE AB What are Dashboards “Dashboards are designed to quickly and clearly communicate information needed to achieve your organizational objectives.” “Dashboards are designed to display information that is timely, accurate, valuable and actionable.”
  • 6. © 2015 LINCUBE AB Dashboards that are Actionable 1.  Identify what you get hired and fired on: –  Revenue (KVI) 2.  Think of what influences this (KVI drivers) •  # Opportunities (KVI Driver 1) •  Average Selling Price (KVI Driver 2) •  Win Rate (KVI Driver 3) 3.  Think of who influences your KVI drivers. Who you can call / punch. (Action Points) •  Sales Organization (Action Point 1) •  Product Management (Action Point 2) •  Marketing/Customer (Action Point 3) 4.  Mash it all together… •  4 measures x 3 dimensions = a lot of options…
  • 7. © 2015 LINCUBE AB Dashboard for | Swedish Football Association
  • 8. © 2015 LINCUBE AB Dashboard Design | Swedish Football Association KVI TREND FIFA RANKING DRIVER 2 GOALS FOR/AGAINST ACTION POINT (DRIVER 1) POINTS BY WON/DRAW DRIVER 1 AVG POINTS PER YEAR ACTION POINT (OVERALL) COACHES WHO TO CALL MORE COULD BE NO OF PENTELIES, ABLILITY TO TRY NEW PLAYERS
  • 9. © 2015 LINCUBE AB Team performance – Insight 1 During that period Sweden made points in most of the Games. In 2002 78,6% of all games was a draw game Grace period FIFA ranking between 3 and 22 Sweden made a lot of goals but most important not many goals against
  • 10. © 2015 LINCUBE AB Team performance – Insight 2 Decline What happed after 2006 ?
  • 11. © 2015 LINCUBE AB Interactive Dashboard Let´s analyze in depth “lasso zoom”
  • 12. © 2015 LINCUBE AB Team performance | Action Point You cannot just blame this coach! It started in 2005!
  • 13. © 2015 LINCUBE AB Team performance | Action Point You cannot just blame this coach! It started in 2005!
  • 14. © 2015 LINCUBE AB Action Point 2 | Somebody else to Blame ? Not really except for 2014 !
  • 15. © 2015 LINCUBE AB The Good News ! Team Sweden is doing something right again! Beware Danes! Nov 14th and 17th 2015
  • 16. © 2015 LINCUBE AB Visualization features in Birst Interactive Dashboards “lasso zoom” Drill-Across Comments & Notifications What-if Scenarios, Forecast Trend lines, Alerts Ready-made Timeseries WYSIWYG Editor Pixel-perfect Reports (layout mode) External Visualizations
  • 17. © 2015 LINCUBE AB Round-up | Adaptive User Experience Governed Data Discovery High level of Automation