The group was inspired by the graffiti and billboards in Powai, Mumbai, which ranged from eye-pleasing to abhorrent. They chose to focus their topic on this artistic side of Mumbai. The group members and their roles included Reem Siddiqui as chief editor to oversee progress and planning, Akash Dube as editor to ensure error-free documents, Siddharth Panda as photographer/video editor to capture media, Sharvari Gupte as interviewer to question subjects, and Anukool Ganesh as report writer to describe research.