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Webinar Deck: Five Steps to Becoming an Empowered Marketer


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“Five Steps to Becoming an Empowered Marketer”

How Website Testing and Monitoring Within Tag Management Boosts Marketing Agility

With the emergence of omni-channel data and tag management solutions, today’s marketers are more empowered than ever. But until now, marketers have been left in the dark when it comes to how their tag deployments and changes affect the website—relying on a phone call from IT after the fact.

Learn how enterprise marketers and IT teams are using Ensighten Inform to:
-Monitor the functionality of conversion paths such user registration and checkout
-Measure page performance
-Quickly troubleshoot tag deployment issues
-Keep track of website uptime
-Bring multiple types of testing and monitoring together under one platform

SPEAKERS: Karen Wood, Director of Product Marketing & Jerry Hong, Product Manager

Published in: Technology
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Webinar Deck: Five Steps to Becoming an Empowered Marketer

  1. 1. Five Steps to Becoming an Empowered Marketer confidential 1
  2. 2. Market overview – Website revenue belongs to everyone Introducing Ensighten Inform – A new way to understand website health Key use cases – How enterprise brands are improving website performance, uptime, and critical functionality confidential 2 Today’s Agenda
  3. 3. Website Revenue Belongs to Everyone confidential 3
  4. 4. Marketing and IT Are Two Sides of the Same Coin • Website functionality • Mobile experiences • UX • Performance • Optimization • Critical buy flows • Uptime • Etc. confidential 4
  5. 5. Revenue Loss Is Everyone’s Problem your webpage confidential 5
  6. 6. confidential 6 Performance Considerations Source: Kissmetrics People don’t have patience for digital experiences that are slow.
  7. 7. What Happens During a Site Outage? confidential 7 The cost? $5,600 per minute of downtime and devastating impact on customer loyalty.
  8. 8. The Impact of Good vs. Bad Experiences Good Experiences Win Bad Experiences Lose confidential 8
  9. 9. Reaching Across the Marketing/IT Divide confidential 9
  10. 10. Mature Organizations Are Empowered Across Teams confidential 10
  11. 11. Introducing Ensighten Inform confidential 11
  12. 12. 12 confidential 12 Key Benefits Unify all tests under one platform Lower the technical barriers to testing Give marketers insight into tag deployment metrics
  13. 13. 13 confidential 13 Page Testing Page Testing Example: Marketer wants to ensure Google Analytics is running across browsers and operating systems
  14. 14. 14 Performance Testing Example: Marketer is making changes and needs to understand impact on performance. confidential 14
  15. 15. 15 confidential 15 Critical Path Testing Example: Marketer wants make sure user registration flow functions correctly.
  16. 16. 16 confidential 16 Availability Timeline August 2014 September 2014 Q4 2014 Limited Release Program General Availability Seamless Workflows • 15 enterprise participants providing feedback • Standard package of Ensighten Inform included with Ensighten Manage Stay tuned… A taste into the future: •Streamline creation of Inform tests •Better notification of results •Improvement of data quality
  17. 17. How Customers Use Inform to Improve Their Website confidential 17
  18. 18. Use Case #1: Ensighten Bootstrap Confirmation confidential 18
  19. 19. 19 Use Case #2: Deployment Verification confidential 19
  20. 20. 20 confidential 20 Use Case #3: Site Monitoring
  21. 21. 21 Use Case #4: Registration Flow Checker 11 22 33 confidential 21
  22. 22. 22 Use Case #5: Performance Testing confidential 22
  23. 23. confidential 23 Questions?
  24. 24. confidential 24 Thank You & Meet Ensighten @ensighten company/ensighten /ensighten Omni-channel data and tag management Web Social Discuss Learn More
  25. 25. confidential 25 Thank You