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The hare and the tortoise of digital transformation in pharma

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What is necessary for pharma’s digital transformation to accelerate? Vladimir Rogiers thinks through the key enablers for a fast moving digitization process in our latest 1000to1 blog https://goo.gl/2RD7ao

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The hare and the tortoise of digital transformation in pharma

  1. 1. 15/11/2018Proprietary and Confidential Information© Across Health1 The hare and the tortoise of digital transformation in pharma
  2. 2. 15/11/2018Proprietary and Confidential Information© Across Health2 “ ” Are pharma companies on the right path? The race for digital transformation in pharma is like the story of the hare and the tortoise. However, unlike the fable, where the tortoise wins, the slow pace of change in pharma means it's likely to lose out to more nimble industries unless it can move into the fast lane.
  3. 3. 15/11/2018Proprietary and Confidential Information© Across Health3 Finding the missing steps…
  4. 4. 15/11/2018Proprietary and Confidential Information© Across Health4 “ ” Change management needed… For all industries, transformation requires marrying the right strategy, culture and people with the right enablers (processes, technologies, metrics,…), as per the eponymous Gleicher model. All of this needs to be underpinned by a strong rationale for change (“burning platform”), that’s both compelling and understood by all inside the organisation. Sadly, this isn’t as easy as just buying and installing some great new technology.
  5. 5. 15/11/2018Proprietary and Confidential Information© Across Health5 • A concerted, multi-year effort across all four Gleicher areas will increase the likelihood of a successful digital transformation significantly Gleicher model Variation of the Gleicher’s Formula, Source: Dannemiller, K. D., & Jacobs, R. W. (1992). Changing the way organizations change: A revolution of common sense. The Journal of Applied Behavioral Science, 28(4), 480–498.
  6. 6. 15/11/2018Proprietary and Confidential Information© Across Health6 Slow pace of change is more than anecdotal… • The 2018 Maturometer reveals that at least 50% of pharma staff finds digital transformation in their organization to be (very) slow N=113 (Global/Regional) N=114 (National/Local)
  7. 7. 15/11/2018Proprietary and Confidential Information© Across Health7 Board support for digital/MC team is growing … and digital transformation and strategy is also growing above average…
  8. 8. 15/11/2018Proprietary and Confidential Information© Across Health8 Knowing where the rest of the industry is moving can help you benchmark your channel performance, and see what the biggest levers are for multichannel excellence. For further, deeper, and more detailed insights check the Multichannel Maturometer
  9. 9. 15/11/2018Proprietary and Confidential Information© Across Health9 More on the digital transformation… “The pace of digital change is sluggish. More than half of the market thinks digital transformation is moving too slowly.” View Vladimir Rogiers thinks through the key enablers for a fast moving digitization process in our 1000 to 1 blog. Read more
  10. 10. 15/11/2018Proprietary and Confidential Information© Across Health10 We can provide you with robust insights and strategic support to speed up your digital transformation strategies! Pharma needs to look inside its own organization when it wants to accelerate it’s digital transformation. Read more in our blog! One picture says more than a 1000 words…

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