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C19: Respond, recover & reimagine the future of HCP engagement

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C19: Respond, recover & reimagine the future of HCP engagement

And Across Health responded in an agile way to the C19 disruption: we've taken important steps in optimizing the Navigator ecosystem, with over 6,000 HCP respondents since June, insightful COVID-19 questions, new Powertools, upgrades to our integrated OCE Planner Pro, the launch of a DIY “starterkit”, a new OCE capability-boosting platform (SCALA), etc.

Our webinar will take you through the latest Navigator 365 insights, demo the newest Powertools, and show how the data can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.

Watch the recorded webinar on our website: https://bit.ly/2UmkvcU.

And Across Health responded in an agile way to the C19 disruption: we've taken important steps in optimizing the Navigator ecosystem, with over 6,000 HCP respondents since June, insightful COVID-19 questions, new Powertools, upgrades to our integrated OCE Planner Pro, the launch of a DIY “starterkit”, a new OCE capability-boosting platform (SCALA), etc.

Our webinar will take you through the latest Navigator 365 insights, demo the newest Powertools, and show how the data can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.

Watch the recorded webinar on our website: https://bit.ly/2UmkvcU.

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C19: Respond, recover & reimagine the future of HCP engagement

  1. 1. 12/11/2020Proprietary and Confidential Information© Across Health1 C19: Respond, recover… and reimagine HCP engagement Webinar, 12 November 2020
  2. 2. 12/11/2020Proprietary and Confidential Information© Across Health2 Ground rules • This webinar will take around 30 minutes, followed by questions • You can submit questions at any time via the “Questions” box • Please give us your feedback! • Right after the webinar a short satisfaction survey will be launched. We would love to know your opinion! • The webinar will be recorded and made available after the session. We will send you an email with the details
  3. 3. 12/11/2020Proprietary and Confidential Information© Across Health3 C19: Respond, recover…and reimagine HCP engagement 1 Across Health’s response in C19 times 2 Navigator 365 Live Demo: new Powertools & functionalities 3 Navigator-powered tools: OC Planner & Libra 4 DIY toolbox: the OCE "starterkit" 5 Live Q&A
  4. 4. 12/11/2020Proprietary and Confidential Information© Across Health4 Change is here to stay
  5. 5. 12/11/2020Proprietary and Confidential Information© Across Health5 The Gartner COVID-19 “response curve”
  6. 6. 12/11/2020Proprietary and Confidential Information© Across Health6 “The greatest danger in times of turbulence is not the turbulence, it is to act with yesterday’s logic”. Peter Drucker COVID-19 challenges us to keep navigating while parts of our 'old normal' sensory data are blocked out.
  7. 7. 12/11/2020Proprietary and Confidential Information© Across Health7 Our industry-leading cloud-based Navigator365 platform is arguably your most accurate GPS for omnichannel HCP engagement optimization - now even more than ever before.
  8. 8. 12/11/2020Proprietary and Confidential Information© Across Health8 Navigator: uniquely actionable research for omnichannel customer engagement & resource optimization in the post-COVID era 10+ THERAPEUTIC AREAS 9 covered annually in EU5+US 50+ CHANNELS (OWNED/PAID/EARNED) 40m+ DATA POINTS FOR IN-DEPTH ANALYSIS 40+ COMPANIES USE IT FOR MIX DECISIONS 45K+ HCPs 10+ GEOGRAPHIC MARKETS of clients find Navigator (much) better than competition*87% * Maturometer 2020
  9. 9. Proprietary and Confidential Information© Across Health 9 Agile mix planning and resource allocation for life sciences in the “Next Normal” Online demo at: www.across.health/offering/navigator
  10. 10. 12/11/2020Proprietary and Confidential Information© Across Health10 November wave (EU5+US; 9 TAs) AugustJuly Sept OctAprilMarch May June Nov Keeping the pulse of the HCP customer & the industry June wave (EU5+US; 9 TAs) https://across.health/offering/navigator (17-30 April EU5+US: onco) (13-17 March, multiple TAs).
  11. 11. 12/11/2020Proprietary and Confidential Information© Across Health11 Check our previous C19 webinars For key findings on the (initial) impact of COVID-19 www.across.health/events
  12. 12. 12/11/2020Proprietary and Confidential Information© Across Health12 C19: Respond, recover…and reimagine HCP engagement 1 Across Health’s response in C19 times 2 Navigator 365 Live Demo: new Powertools & functionalities 3 Navigator-powered tool: OC Planner 4 DIY toolbox: the OCE "starter kit" 5 Live Q&A
  13. 13. 12/11/2020Proprietary and Confidential Information© Across Health13 • MACHINE LEARNING • CRM DASHBOARD ANALYTICS PLATFORM • AI-DRIVEN DATA MINING • ECOMMERCE • CUSTOMER SERVICE • SELF SERVICE …..creating a unique evidence-based platform LITE Across Health’s answer in C19 times
  14. 14. 12/11/2020Proprietary and Confidential Information© Across Health14 Request a demo Start your journey today https://www.across.health/offering/navigator
  15. 15. 12/11/2020Proprietary and Confidential Information© Across Health15 …..growing a unique evidence-based ecosystem Across Health’s answer in C19 times Powered by Navigator POWERED BY
  16. 16. 12/11/2020Proprietary and Confidential Information© Across Health16 C19: Respond, recover…and reimagine HCP engagement 1 Fresh data, key findings, and new features from Navigator 365 2 Navigator 365 Demo 3 Updated Navigator-powered tool: Omnichannel Planner 4 DIY toolbox: the OCE "starter kit" 5 Q&A
  17. 17. 12/11/2020Proprietary and Confidential Information© Across Health17 OC Planner Powered by Navigator365
  18. 18. 12/11/2020Proprietary and Confidential Information© Across Health18 OC Planner Major new functionalities 1 2 3 4
  19. 19. 12/11/2020Proprietary and Confidential Information© Across Health19 OC Planner NEW: Campaign duplication
  20. 20. 12/11/2020Proprietary and Confidential Information© Across Health20 OC Planner NEW: Advanced segment editing
  21. 21. 12/11/2020Proprietary and Confidential Information© Across Health21 OC Planner NEW: Advanced segment editing
  22. 22. 12/11/2020Proprietary and Confidential Information© Across Health22 OC Planner NEW: Add up to 3 custom channels
  23. 23. 12/11/2020Proprietary and Confidential Information© Across Health23 OC Planner NEW: Add up to 3 custom channels
  24. 24. 12/11/2020Proprietary and Confidential Information© Across Health24 OC Planner NEW: Add up to 3 custom channels
  25. 25. 12/11/2020Proprietary and Confidential Information© Across Health25 OC Planner NEW: Advanced campaign summaries
  26. 26. 12/11/2020Proprietary and Confidential Information© Across Health26 C19: Respond, recover…and reimagine HCP engagement 1 Fresh data, key findings, and new features from Navigator 365 2 Navigator 365 Demo 3 Updated Navigator-powered tool: Omnichannel Planner 4 DIY toolbox: the OCE "starter kit" 5 Q&A
  27. 27. 12/11/2020Proprietary and Confidential Information© Across Health27 Coming in December Our DIY OCE “starterkit”
  28. 28. 12/11/2020Proprietary and Confidential Information© Across Health28 Your campaign from A to Z, evidence-based Take your Navigator data beyond the planning phase and measure and maximize campaign impact through the complimentary LIBRA platform + Navigator identifies key channels for the strategy formulation phase, tailored to your market. Reach, impact/MCQ and benchmarking data for your omnichannel landscape are the backbone of a data-driven channel mix planning. LIBRA allows you to pragmatically enhance your campaign performance. Stresstest your customer engagement plan and optimize with real campaign performance data as you go. LIBRA’s reporting platform puts your MCQ data to work and gives you visiblity on your campaign performance. o
  29. 29. 12/11/2020Proprietary and Confidential Information© Across Health29 Channel Description Actual Target Difference Email Open-rate 26% 25% +4% Website Engagement rate 14% 20% -30% Email 3rd party Open-rate 37% 35% +6% Call centre Call acceptance 40% 40% 0% Direct mail CTA 1% 2% -50% Banner Click-through rate 0,5% 1% -50% Webinar Attendance rate 5% 7% -29% LIBRA LITE: Stress test your customer engagement plan and optimize with real campaign performance data as you go. Build your own campaign plan • Off to a flying start using Navigator data in building your own omnichannel campaign plan • Step-by-step guide to define your channel mix, touchpoint frequency & campaign MCQ targets Get visibility on your campaign performance • Out of the box, self-service reporting on channel & campaign performance • Pragmatically enhance your omnichannel campaign execution & performance LITE
  30. 30. 12/11/2020Proprietary and Confidential Information© Across Health30 www.across.health
  31. 31. 12/11/2020Proprietary and Confidential Information© Across Health31 C19: Respond, recover…and reimagine HCP engagement 1 Fresh data, key findings, and new features from Navigator 365 2 Navigator 365 Demo 3 Updated Navigator-powered tool: Omnichannel Planner 4 DIY toolbox: the OCE "starter kit" 5 Q&A
  32. 32. 12/11/2020Proprietary and Confidential Information© Across Health32 Thank you! For more info, please visit: across.health or contact us.

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