1. Total Russian VAS Market VAS Segmentation
1Q11 1Q11/1Q10 1Q11/4Q10 Revenue, RUR mln 1Q11 1Q11/1Q10 1Q11/4Q10
VAS revenues, RUR mln 44,208.5 19.8% 8.0% Content 11,833.5 17.9% 8.0%
VAS ARPU, RUR 67.0 14.0% 6.9% Data 17,143.9 42.7% 12.8%
VAS share in revenues* 24.8% Messaging 13,261.1 -1.1% 4.5%
*Revenue=Operating Revenue excluding Sales of Equipment Other VAS 1,970.0 37.8% -6.1%
VAS Share in Revenues Content Market Breakdown (1Q11) Messaging Market Breakdown (1Q11)
VAS Market Breakdown by Operator Data Market Breakdown (1Q11) Other VAS Market Breakdown (1Q11)
Advanced Communications & Media
11/2a Armyansky pereulok
Moscow 101990
Russia
Phone: +7 495 933-5578 / 623-5480
Russia Email: info@acm-consulting.com
SOURCE: Company data, ACM-Consulting estimates

2. Total Russian VAS Market VAS Segmentation
1Q11 1Q11/1Q10 1Q11/4Q10 Revenue, US$ mln 1Q11 1Q11/1Q10 1Q11/4Q10
VAS revenues, US$ mln 1,510.4 22.4% 13.3% Content 404.3 20.4% 13.3%
VAS ARPU, US$ 2.3 16.4% 12.2% Data 585.7 45.7% 18.4%
VAS share in revenues* 24.8% Messaging 453.1 1.0% 9.6%
*Revenue=Operating Revenue excluding Sales of Equipment Other VAS 67.3 40.8% -1.5%
VAS Share in Revenues Content Market Breakdown (1Q11) Messaging Market Breakdown (1Q11)
VAS Market Breakdown by Operator Data Market Breakdown (1Q11) Other VAS Market Breakdown (1Q11)
Advanced Communications & Media
11/2a Armyansky pereulok
Moscow 101990
Russia
Phone: +7 495 933-5578 / 623-5480
Russia Email: info@acm-consulting.com
SOURCE: Company data, ACM-Consulting estimates

3. MESSAGING DATA
SMS P2P GPRS-WAP
MMS P2P (excl. Data Traffic in roaming) GPRS-Internet
E-mail (subscription fee) Corporate Network
IM (subscription fee) WAP Tariff Modifiers
SMS Tariff Modifiers GPRS Tariff Modifiers
MMS Tariff Modifiers
Voice SMS
SMS to E-mail
PLUS:
VAS Roaming Gross revenue from VAS received from own subscribers in all kinds of roaming: allo
Mixed VAS Bundles (VAS+VAS) Gross revenue from VAS: allocated to the corresponding VAS revenue streams
Mixed Voice+VAS Bundles VAS part of gross revenue: allocated to the corresponding VAS revenue streams
All numbers are adjusted to the gross method of revenue recognition except for the revenue from Mobile Commerce.

4. CONTENT
1. CPA
2. Aggregation:
WAP Portal (subscription fee and content)
STK
RBT
USSD
iVR
SMS
MMS
ICBC
LBS
Mobile TV (subscription fee and advertising)
3. SMS Gates
4. WAP/GPRS Traffic Sharing
PLUS:
ed from own subscribers in all kinds of roaming: allocated to the corresponding VAS revenue streams
ted to the corresponding VAS revenue streams
ated to the corresponding VAS revenue streams
t for the revenue from Mobile Commerce.

5. OTHER VAS
m-Commerce (net)
CSD
VoIP (subscription fee)
PTT (subscription fee)
FMC (subscription fee)
Basic VAS (Voice Mail, Caller ID/Anti-Caller ID, Conference Connection)
Live Balance
cated to the corresponding VAS revenue streams

6. Data Usage Policy
This data is distributed as is, free of charge for informational purposes only. The
information herein represents estimates by AC&M analysts and may be changed
at any time if more reliable data is available or AC&M decides to review its
estimates. AC&M do
While using this data, publishing or referring to it please mention Advanced
Communications and Media (AC&M) as a source of the respective information.
Web publishers should also provide a clickable link to AC&M web-
site, http://www.acm-consulting.com/ in
Thank you for your interest and understanding.