This document discusses achievement motivation and related concepts. It defines achievement motivation as a desire to accomplish significant things through mastery or attaining a high standard. People with high achievement motivation prefer moderately difficult tasks so success is attainable but requires effort, while those with low motivation prefer very easy or difficult tasks. Achievement motivation is influenced by nurture - children learn to associate achievement with emotions and expectations from parents and teachers. Intrinsic motivation comes from desire to perform an activity itself, while extrinsic motivation comes from external rewards or punishments.