How do we change the stories we tell ourselves about the future? In this keynote presentation, futurist and experience designer Trevor Haldenby explores how transmedia storytelling, pervasive gaming, and bottom-up cultures of creativity are transforming how we engage with the world of tomorrow.
Amidst today's hyper-connected business environment, marketers must recognize every interaction as a brand interaction and every piece of communication as potential customer communication. In this presentation I look at how a company-wide commitment to customer empathy is paramount to business performance. With samples and cases the presentations aims to illustrate how today's smartest and most successful brands are translating empathy into advocacy to drive the bottom line. Full presentation on request -
Living Prototypes
Fabricating Shared Experiences
Abstract:
Empathy is a type of thinking that makes us more helpful and generous in our encounters. But how can the design team, the client, and the user share a single, subjective experience? In this workshop we will be stretching the limits of prototyping. Storyboards, scenarios, sketches, and videos are helpful tools used to communicate the different elements of an experience, but they position the designer as passive. Using a range of multi-sensorial tools, participants will not be observers of an experience, but will be active co-explorers. Although these ideas are not new within the design community, we believe they have fallen out of focus. Experiential prototyping is not inherent in “design thinking,” but in what we see as “design action.”
Innovation:
Designing immersive, multi-sensorial experiences is no longer just for the benefit of end users. Experiences are a complex and subjective phenomenon—they go beyond the senses, and are influenced by a range of contextual factors like a person’s social circumstances, schedule, environment, perceptions, values, and more. Prototyping an experience can help designers, users, and clients explore and communicate what it is like to engage with the product, space, or system being designed. If designers and clients can share in these experiences, they are more likely to understand the issues and needs of their user.
Introduction to Design Thinking for Business StudentsPatrick Glinski
This was a presentation I gave October 16th, 2010 at the Queens School of Business responsible leadership weekend. The talk was designed to introduce the principals of design thinking to undergraduate and MBA students with an interest in corporate and social change.
How do we change the stories we tell ourselves about the future? In this keynote presentation, futurist and experience designer Trevor Haldenby explores how transmedia storytelling, pervasive gaming, and bottom-up cultures of creativity are transforming how we engage with the world of tomorrow.
Amidst today's hyper-connected business environment, marketers must recognize every interaction as a brand interaction and every piece of communication as potential customer communication. In this presentation I look at how a company-wide commitment to customer empathy is paramount to business performance. With samples and cases the presentations aims to illustrate how today's smartest and most successful brands are translating empathy into advocacy to drive the bottom line. Full presentation on request -
Living Prototypes
Fabricating Shared Experiences
Abstract:
Empathy is a type of thinking that makes us more helpful and generous in our encounters. But how can the design team, the client, and the user share a single, subjective experience? In this workshop we will be stretching the limits of prototyping. Storyboards, scenarios, sketches, and videos are helpful tools used to communicate the different elements of an experience, but they position the designer as passive. Using a range of multi-sensorial tools, participants will not be observers of an experience, but will be active co-explorers. Although these ideas are not new within the design community, we believe they have fallen out of focus. Experiential prototyping is not inherent in “design thinking,” but in what we see as “design action.”
Innovation:
Designing immersive, multi-sensorial experiences is no longer just for the benefit of end users. Experiences are a complex and subjective phenomenon—they go beyond the senses, and are influenced by a range of contextual factors like a person’s social circumstances, schedule, environment, perceptions, values, and more. Prototyping an experience can help designers, users, and clients explore and communicate what it is like to engage with the product, space, or system being designed. If designers and clients can share in these experiences, they are more likely to understand the issues and needs of their user.
Introduction to Design Thinking for Business StudentsPatrick Glinski
This was a presentation I gave October 16th, 2010 at the Queens School of Business responsible leadership weekend. The talk was designed to introduce the principals of design thinking to undergraduate and MBA students with an interest in corporate and social change.
Calling all HealthTech start-ups. Are you looking to connect with top tier life sciences and healthcare companies to help tackle some of the world’s key digital health challenges? If so, apply now for the Accenture HealthTech Innovation Challenge.
Healthcare will change in unimaginable ways over the next few years. Here's a glimpse of the innovations we'll see and challenges we'll face between now and 2025.
A presentation of a set of four scenarios of health and health care in 2032 which the Institute for Alternative Futures (IAF) developed for the Robert Wood Johnson Foundation. The scenarios are available at http://www.altfutures.org/pubs/RWJF/IAF-HealthandHealthCare2032.pdf.
Healthcare industry is getting a rapid makeover, from surgical robots to smart hospitals; the digital transformation is revolutionizing health care in new and exciting ways. Companies in the healthcare industry are all pumped up, and current trends promise further big changes for professionals in the healthcare business.
Top 10 Companies in Healthcare Technology in 2022.pdfinsightscare
Enriched with the facets of technological innovations and advancements for the betterment, the latest edition of Insights Care, “Top 10 Companies in Healthcare Technology in 2022
The 20 most disruptive healthcare solution providers 2018 convertedinsightscare
With an idea to acknowledge the fast-growing companies, contributing extraordinarily to the revolution of disruption in healthcare, we bring to you the special edition of “The 20 Most Disruptive Healthcare Solution Providers 2018”.
Ericsson - Consumerlab - living longer wellness and the internetpolenumerique33
Ericsson - Consumerlab - living longer wellness and the internet
L’observatoire ConsumerLab d’Ericsson a réalisé une étude auprès de 9 030 utilisateurs de smartphones dans 9 grandes villes et 49 pays, dont la France. Son objectif était de comprendre l’impact des accessoires connectés / « wearables » sur notre santé et notre bien-être.
http://www.ericsson.com/thinkingahead/consumerlab
Ericsson ConsumerLab - Living longer: wellness and the internetEricsson
This Ericsson ConsumerLab report examines how satisfied consumers are with their overall wellness, and how it relates to their use of the internet for health and fitness purposes.
Using technology-enabled social prescriptions to disrupt healthcareDr Sven Jungmann
As chronic diseases are increasingly straining healthcare systems, social factors are gaining importance. Since the birth of social medicine (19th century), we saw many failed attempts to beat the dominance of the biomedical model. Social prescriptions have come, raising hopes that non-biomedical solutions will improve outcomes and optimise resource use. Social Prescriptions connect citizens to support to address social determinants of health and encourage self-care for physical and mental health. Social prescriptions can make us healthier cheaper and with fewer side effects than most drugs. Social prescriptions can become a disruptive force as they can be personalised, improve lifestyle-related diseases, and support non-biomedical issues affected by social determinants of health.
Smart Patient Engagement Solutions for Physical Therapists and Rehabilitation...David Dansereau
My presentation will look at the benefits of harnessing new health technology and mobile health data to improve therapy services, promote wellness and awareness through better patient engagement and help improve medical research. I'll also cover what I believe the future holds for the mHealth industry with respect to rehabilitation and prevention, and what challenges lie ahead for providers that consider adopting these new methods of care delivery.
Note: This is based on my personal experience,interviews and research. Please keep and open mind as this is new territory for all of us!
Medical practices are constantly evolving in response to new technologies, research and patient preferences. Some of the most important trends in medical practice today include the use of electronic health records, the rise of telemedicine and the focus on preventive care
Emerging breakthroughs in regional and community centred careSpringboard Labs
How do we get to breakthroughs in healthcare delivery system redesign? This opening presentation from the Innovation Expedition in Healthcare that took place in Cambridge, October 24-26 provides frameworks and case examples to address this question.
"HIT Leader 3.0 Cornerstone: Setting Vision and Strategy in Dynamic Times"
Future HIT Leaders must be a valued strategic partner both internal and external to their organization. They should be an active participant with their C-Suite in defining the organization’s future business vision while providing sound, innovative and flexible technology strategies and solutions. As the provider’s community base expands, HIT Leaders must develop external strategic relationships to effectively support the organization’s short and long term business services. This positions the future HIT Leaders to champion technology value and benefits required to achieve organizational transformation and success. Attendees of this session will explore ways the HIT Leader 3.0 can successfully achieve technology deployment that tightly aligns with the organization’s business vision, strategy and services as well as participate as a key leader in driving the organization’s strategic vision.
Learning Objectives:
Explore new leadership skills and traits required of the future HIT Leaders to enable effectiveness across organizational lines and with their C-Suite peers.
Discuss approaches for the future HIT Leaders to ensure that technology strategies are aligned with both current and planned organizational services in highly dynamic and changing times.
Explore effective skills for the HIT Leader 3.0 in representing their organization to external customers and business associates that leads to successful achievement of the business vision and strategy while leveraging technology strategies.
Rodney Dykehouse, FCHIME, CHCIO
CIO
Penn State Hershey Medical Center and College of Medicine
Calling all HealthTech start-ups. Are you looking to connect with top tier life sciences and healthcare companies to help tackle some of the world’s key digital health challenges? If so, apply now for the Accenture HealthTech Innovation Challenge.
Healthcare will change in unimaginable ways over the next few years. Here's a glimpse of the innovations we'll see and challenges we'll face between now and 2025.
A presentation of a set of four scenarios of health and health care in 2032 which the Institute for Alternative Futures (IAF) developed for the Robert Wood Johnson Foundation. The scenarios are available at http://www.altfutures.org/pubs/RWJF/IAF-HealthandHealthCare2032.pdf.
Healthcare industry is getting a rapid makeover, from surgical robots to smart hospitals; the digital transformation is revolutionizing health care in new and exciting ways. Companies in the healthcare industry are all pumped up, and current trends promise further big changes for professionals in the healthcare business.
Top 10 Companies in Healthcare Technology in 2022.pdfinsightscare
Enriched with the facets of technological innovations and advancements for the betterment, the latest edition of Insights Care, “Top 10 Companies in Healthcare Technology in 2022
The 20 most disruptive healthcare solution providers 2018 convertedinsightscare
With an idea to acknowledge the fast-growing companies, contributing extraordinarily to the revolution of disruption in healthcare, we bring to you the special edition of “The 20 Most Disruptive Healthcare Solution Providers 2018”.
Ericsson - Consumerlab - living longer wellness and the internetpolenumerique33
Ericsson - Consumerlab - living longer wellness and the internet
L’observatoire ConsumerLab d’Ericsson a réalisé une étude auprès de 9 030 utilisateurs de smartphones dans 9 grandes villes et 49 pays, dont la France. Son objectif était de comprendre l’impact des accessoires connectés / « wearables » sur notre santé et notre bien-être.
http://www.ericsson.com/thinkingahead/consumerlab
Ericsson ConsumerLab - Living longer: wellness and the internetEricsson
This Ericsson ConsumerLab report examines how satisfied consumers are with their overall wellness, and how it relates to their use of the internet for health and fitness purposes.
Using technology-enabled social prescriptions to disrupt healthcareDr Sven Jungmann
As chronic diseases are increasingly straining healthcare systems, social factors are gaining importance. Since the birth of social medicine (19th century), we saw many failed attempts to beat the dominance of the biomedical model. Social prescriptions have come, raising hopes that non-biomedical solutions will improve outcomes and optimise resource use. Social Prescriptions connect citizens to support to address social determinants of health and encourage self-care for physical and mental health. Social prescriptions can make us healthier cheaper and with fewer side effects than most drugs. Social prescriptions can become a disruptive force as they can be personalised, improve lifestyle-related diseases, and support non-biomedical issues affected by social determinants of health.
Smart Patient Engagement Solutions for Physical Therapists and Rehabilitation...David Dansereau
My presentation will look at the benefits of harnessing new health technology and mobile health data to improve therapy services, promote wellness and awareness through better patient engagement and help improve medical research. I'll also cover what I believe the future holds for the mHealth industry with respect to rehabilitation and prevention, and what challenges lie ahead for providers that consider adopting these new methods of care delivery.
Note: This is based on my personal experience,interviews and research. Please keep and open mind as this is new territory for all of us!
Medical practices are constantly evolving in response to new technologies, research and patient preferences. Some of the most important trends in medical practice today include the use of electronic health records, the rise of telemedicine and the focus on preventive care
Emerging breakthroughs in regional and community centred careSpringboard Labs
How do we get to breakthroughs in healthcare delivery system redesign? This opening presentation from the Innovation Expedition in Healthcare that took place in Cambridge, October 24-26 provides frameworks and case examples to address this question.
"HIT Leader 3.0 Cornerstone: Setting Vision and Strategy in Dynamic Times"
Future HIT Leaders must be a valued strategic partner both internal and external to their organization. They should be an active participant with their C-Suite in defining the organization’s future business vision while providing sound, innovative and flexible technology strategies and solutions. As the provider’s community base expands, HIT Leaders must develop external strategic relationships to effectively support the organization’s short and long term business services. This positions the future HIT Leaders to champion technology value and benefits required to achieve organizational transformation and success. Attendees of this session will explore ways the HIT Leader 3.0 can successfully achieve technology deployment that tightly aligns with the organization’s business vision, strategy and services as well as participate as a key leader in driving the organization’s strategic vision.
Learning Objectives:
Explore new leadership skills and traits required of the future HIT Leaders to enable effectiveness across organizational lines and with their C-Suite peers.
Discuss approaches for the future HIT Leaders to ensure that technology strategies are aligned with both current and planned organizational services in highly dynamic and changing times.
Explore effective skills for the HIT Leader 3.0 in representing their organization to external customers and business associates that leads to successful achievement of the business vision and strategy while leveraging technology strategies.
Rodney Dykehouse, FCHIME, CHCIO
CIO
Penn State Hershey Medical Center and College of Medicine
4. IC/HEALTH
THE FUTURES OF HEALTH
HOW DO WE DESIGN THE
FUTURE OF HEALTHCARE
THAT WE WANT?
couture
idea
+
5. IC/HEALTH
THE FUTURES OF HEALTH
THE GOALS
01 02 03
Illustrate different
types of changes
taking place within
the health and
wellbeing context.
Bring to life big
shifts taking place
and explore
questions and
uncertainties that
are emerging as a
result.
Highlight
principles that can
be applied to the
design of better
healthcare
experiences.
+
6. IC/HEALTH
THE FUTURES OF HEALTH
+
/ 12 months
/ 20 team members
/ 150+ global health leaders
/ 250+ signals of change
7. IC/health
THE FUTURES OF HEALTH
THE APPROACH
01 02 03
Environmental Scan
We collected signals of
change by looking
policy, models of care,
new businesses, and
new innovations.
Themes & Shifts
We used these signals
to identify major themes
and changes occurring
in healthcare and
broader society that will
impact the places and
spaces of care.
Design Principles
We creatively imagined
what future places of
care might look like,
allowing us to develop
principles of good design
to influence the future.
+
8. IC/health
THE FUTURES OF HEALTH
04Scenarios
We situated ourselves in the year
2025, using today’s inputs and our
imaginations to think about the
ways care might occur. We wrote
design fiction as a way of forcing
ourselves to think through the
implications of our design.
+THE APPROACH
9. IC/health
THE FUTURES OF HEALTH
idea
couture
“
If you only think analytically, all you can do
is extrapolate the past and you cannot
create the future. If you only think
intuitively, chances are you will create some
great futures — and enough bad ones that
you’ll go out of business.
”- Roger Martin
+
10. IC/HEALTH
THE FUTURES OF HEALTH
THEMES OF CHANGE
+
① HEALTH DELIVERY +
COMMUNITY CARE
If communities are
defined by networks,
health is improved by a
sense of
connectedness.
② NEW APPROACHES
TO TREATMENT
Our increased longevity
is due to many factors,
including new forms and
approaches to care.
③ CARING
TECHNOLOGIES
Future technologies and
emerging capabilities have
implications for biology,
care, and culture.
④ REFRAMING HEALTH
+ DISEASE
A changing definition of
disease has significant
implications on how and
when we deliver care.
⑤ ECONOMIC + HUMAN
VALUES IN CARE
The immense financial
pressures on our system
forces hard decisions for
access and coverage.
12. IC/health
THE FUTURES OF HEALTH
1
SYRIAN REFUGEE
CENTERS
CO-CENTRIX COORDINATED
CARE PLATFORM
MEDSTARTR CROWD
FUNDING PLATFORM
WEARABLE DATA HEALTH
PLATFORMS
SIGNAL EXAMPLE 01
THEME
PHILIPS HEALTHSUITE PLATFORM
13. IC/HEALTH
THE FUTURES OF HEALTH
1
BRICKS
TO CLICKS
FIXED POPULATIONS
TO MOBILE
DOCTOR CARE
TO CARE TEAMS
INDIVIDUAL BURDEN
TO COMMUNITY CARE
HOSPITAL CARE
TO CARE ANYWHERE
SHIFT EXAMPLE
Today, people visit their local hospital. In
the future, the clinic may deliver acute
and ongoing intervention to people in
their homes and through their phones.
/ Automated tele-health is already
shifting the place of care.
/ Health gadgets for self monitoring are
proliferating.
/ Militarization and convergent
capabilities reduce burden.
01
THEME
15. IC/HEALTH
THE FUTURES OF HEALTH
1
KEEP MEDICAL RECORDS
SAFE BUT ACCESSIBLE
DESIGN FOR THE NOTION
OF AN E-PATIENT
DEVELOP, EXTEND, AND
REDEFINE CARE CAPACITIES
HARNESS THE SKILLS AND
BEHAVIORS OF COMMUNITIES
OPTIMIZE HOME
ENVIRONMENTS
PRINCIPLE EXAMPLE
We expect to see a greater degree of
transient and remote populations with
more control of their own health records to
ensure the delivery of more consistent care.
Give e-patients the tools to accurately
monitor, track, and upload health data so
they can connect with healthcare
practitioners who can provide care that
meets their specific needs.
01
THEME
17. IC/health
THE FUTURES OF HEALTH
3
DATA
DIAGNOSES
DNA
DATABASES
TELE-
MEDICINE
ACTIVITY
PRESCRIPTIONS
BIO-
PRINTING
SIGNAL EXAMPLE 03
THEME
VOICE DIAGNOSIS IN PARKINSON’S
18. IC/HEALTH
THE FUTURES OF HEALTH
3
OBSERVATION TO
DATA DRIVEN
HUMAN TO
AUTOMATED
CENTRALIZED TO
DISTRIBUTED
PHARMACOLOGICAL TO
HOLOGICAL
AUGMENTATIVE TO
INTEGRATIVE
SHIFT EXAMPLE
How we measure the health and wellness
of individuals is changing from acute,
human observations to continuous, data-
driven monitoring.
While this requires a rest in the baseline
of what we understand as healthy, this
new way of disease monitoring and
detection gives us a far more consistent
and reliable form of measuring health.
03
THEME
20. IC/HEALTH
THE FUTURES OF HEALTH
3
USE DATA TO CAPTURE
OBJECTIVE INFORMATION
USE AUTOMATED SYSTEMS
TO DELIVER CONSISTENTLY
DON’T FORGET HUMANITY
IN AUTOMATION
USE TECHNOLOGY TO KEEP
PEOPLE IN THEIR COMMUNITY
IMPROVE HEALTH USING
INTERVENTIONS BEYOND
MEDICINE
PRINCIPLE EXAMPLE
Improved care through the introduction of
technology is immensely positive. But while
human contact may not be required for care
delivery and treatment, the experience of
disease is still deeply emotional and needs
support.
People experiencing health challenges must
also be emotionally supported. Any new
technology introduced that supports the
physical but ignores the emotional side of
health is only solving for part of the
equation.
03
THEME
21. IC/health
THE FUTURES OF HEALTH
WE DESIGN THE FUTURE
WE WANT
BY IMAGINING THE FUTURE
WE WANT.
couture
idea
+
22. IC/HEALTH
THE FUTURES OF HEALTH
HOW THIS IMPACTS OUR DESIGN
+
Design Scenarios
We write future-oriented
scenarios that include our
designs to see how they
hold up.
Test Strategy
We evaluate our ideas
against multiple futures to
see if our ideas are relevant
in all scenarios.
Apply Principles
We evaluate what we like or
don’t like about certain
futures and orient our ideas
appropriately.
Build Capabilities
We know new skills will be
needed to respond to
change, and we recruit
and train appropriately.
Ideas Platform
We ask ourselves what
solutions are needed for
these futures and evaluate
if they exist today.
Align on Values
We know what we believe
in and what scares us
about the future. We make
decisions based on values.
23. IC/health
THE FUTURES OF HEALTH
idea
couture
+
PROBLEM RESEARCH CONCEPT TESTING↵
CHANGE DESIGN PRINCIPLES FUTURE SCENARIOS
24. IC/HEALTH
THE FUTURES OF HEALTH
idea
couture
“
There is absolutely no
inevitability as long as
there is a willingness to
contemplate what is
happening.
”
+
- Marshall McLuhan
25. IC/HEALTH
THE FUTURES OF HEALTH
COME
TALK TO US
couture
idea
+
① CHAT WITH US
Learn more about the
project and how you
might be able to apply
it to your work.
② CREATE WITH US
We’re kicking off the next
Futures of Health project
and we need health
innovators to help.
③ DESIGN WITH US
We care deeply about the
work you are doing, and we
hope to collaborate to
design the right futures.
STORY – I have to start with a bit of honesty.
Saturday morning I woke up at 5AM in a panic about this session. I literally shot out of bed with an incredible sense of anxiety.
It’s not because we don’t have an incredible story to share with you – today, I’m going to share with you a project that my team has been working on for one long year that has produced a brilliant piece of work that has a big impact on design.
It’s not because I’m in any way an anxious speaker – I’ve been on stage with the CCHL, the Conference Board of Canada, and dozens of other conferences, events, and company sessions.
If I can share a moment of honesty, I have never been in front of a group that I feel I personally have so much to learn from.
Here I am, in the world’s leading paediatric hospital. surrounded by people who do the most noble, important, innovative work in the entire world. While I may head up a healthcare innovation team, I’m a designer at heart. As designers, we’re constantly striving to bring change to the lives of people. Each of you do that day in, day out.
The reason I have been so anxious about this talk is because I really didn’t know how to start today in a way that authentically expresses how important this experience is for me, and the work you do is.
So I’ll say it the only way I can.
While I have the immense pleasure of kicking things off, on behalf of my whole team at Idea Couture and the two principle authors of our Spaces + Places of Care book in attendance, I need to say we are incredibly honoured to be here.
Thank you, each of you, for the impact you have on us, and the innovations you are bringing to the healthcare landscape.
Phew. Thanks for that.
And it feels incredible to be here amongst innovators, because you know the world we live in. You understand that funny reality of working in innovation in healthcare. Whether you’re creating them, learning about them, or using them, innovation doesn’t stand still. As we strive for better quality care and impact on health outcomes, we’re all driven by the knowledge that we can always be better.
That’s truly incredible, and it’s even more comforting knowing that it’s driven by a central strategy at Sick Kids. Your path is clear.
Unfortunately, the rest of the world isn’t guided by such a strong central vision. We’re often designing for the present instead of planning for the future, and today’s session is a story of how we hope to change that.
As a design firm, we’re often asked to create programs, technologies, innovations that impact the experience of care we were doing this, blissfully, following our design process.
Many of you may not be familiar with this diagram, but you live it regularly. This is the design process. In this process:
We start with a problem
We learn as much about that problem as we can in order to inform some clearer view of how to resolve it.
We develop concepts, first through sketches, then through more defined prototypes.
Finally we bring those concepts to reality for testing – either live testing, or in test scenarios
And while this process is exceptional for informing design, it’s not complete. Because, as we all know, when you introduce something new in healthcare, there is a ripple effect that has a tremendous impact on people’s lives – patients, practitioners, administrators - and a legacy of future innovations.
The process worked for us – but how did that impact everyone else?
One year ago, I had this revelation. We realized we were missing a key tool to the design process.
Healthcare is undeniably in a period of incredible transformation. With new capabilities as a result of technology, shifting financial pressures coming from demographic changes, new power dynamics in service delivery as a result of open information, and evolving philosophies around care, innovation is everywhere.
But as designers, we carry a responsibility to deliver positive change. That might be easy when we’re designing a new car or candy bar, but what about when we’re designing innovation in healthcare?
Is a reduction in privacy in the service of care a good thing or a bad thing? How does increased access to health data in the hands of people really impact them? If we can detect disease from someone’s voice, do we have a responsibility to tell them even if they haven’t asked? It’s only once we start to bring these ideas to life, and into dialogue, that we can really determine what are our values are as individuals and as a society.
So while we knew how to design, we didn’t necessarily understand the impact that our designs were going to have, nor did we fully appreciate the possible futures that we could be designing for.
We realized that we could either follow blindly, or we could try to anticipate the future of healthcare to try and shape what lies ahead. While we can’t predict the future, we can plan for it, understand possible implications, and make decisions about how we would practice as a team.
– We wanted to understand what social, cultural, technological, societal changes were happening to give us context.
- We wanted to bring those changes to life, allowing us to discuss, debate, and challenge those worlds.
- We wanted to create principles that, regardless of what direction the world went, would hold true as rules to delivering quality care.
So we did just that. We embarked on an incredible year long journey to write this book – the futures of health, spaces and places of care.
12 months
20 team members from IC
150 health leaders, including voices from Sick Kids
250 signals
This might seem like a far out process of speculation, but in fact, it’s a process that brings together both logic and intuition. Trends might tell you very clearly what tomorrow will look like, but as we move further and further out, those trends become less and less viable for predicting the future because too much is changing. It’s only through the process of speculation that we can think about how to make our work sustainable.
Today’s talk is really about the creation of this design tool, something that is now core to our practice.
We organized our book into five core themes designed to help illustrate the different types of change occurring within the broader healthcare context.
Globalization, urbanization, transient populations, aging populations, and an increasing divide between the rich and poor are forcing us to reconsider how to best structure and deliver healthcare services.
These shifting landscapes are changing how individuals define and align themselves within social groups and communities. In this theme, we examined these changes, and their implications on where care will occur.
Philips HealthSuite is a cloud-based platform, which collects, compiles and analyzes clinical and other data from multiple devices and sources.
Health systems, care providers and individuals can access data on personal health so care can be more personalized and people more empowered in their own health.
Platform to collect and integrate the data from a variety of devices
Allows devices to work together
A signal like Philips Care helps us envision a world where we are shifting from hospital care to care anywhere. We believe there is a future where care can be offered in many different contexts.
And we see examples of this already starting to occur, in particular the tele-health shift.
In this possible future, urgent care costs have been driven down by less expensive tools, technology and infrastructure. Cloud-based and personal electronic health records are becoming more accessible and portable for patients and practitioners. Governments, coping with rising costs have given power to individuals to find better solutions. Collaborations between different stakeholders to design and deploy more cost effective solutions are occurring.
Virtual, on-demand care spaces remove pre-existing barriers like time, location and distance and enable patients to see who is online and available to help them. Patients can browse doctors on demand, and there is always someone available via a global network.
These digital spaces borrow characteristics from existing online social platforms and interaction design principles that step outside the traditional physical clinical requirements.
While that may feel like a far out scenario, it really points us towards the idea of designing for the notion of an e-patient.
In this section, we explore possible future technologies as well as the social and cultural implications of the intersection of biology, mechanics, and innovation.
While the introduction of wearables, embeddables, ingestibles, electronic health records, and 3D printing of bio material raises expectations for improvements to healthcare, it does not guarantee better health unless we think through the implications of this work.
We now have an increasing ability to diagnose people only using data. The Pariknson’s Voice Initiative is a great example of this, where people can call a number, speak a few phrases, and the system compares their voice against tens of thousands of others to provide a reasonable prediction whether someone has Parkinson’s or not.
What was once a clinical evaluation via the UPDRS, a parkinson’s diagnostic instrument, can now be done through a big data process.
This example points towards a major shift from observation to data driven diagnosis and management. While this shift has been taking place for several decades, it’s only through more recent big-data capabilities that we’ve been able to analyze people’s health information with such precision.
Of course, it also runs the ethical risk of reducing us to data, which is only a subset of who we are as people.
In this possible future, in order to help reduce the burden on an increasingly strained health system, we look to automated systems and artificial intelligence to help medical professionals diagnose, treat and manage health. Automated diagnostic technologies enable check-in, health analysis is done based on massive comparative data sets, and check-ups are performed at centralized facilities that triage and guide users to the appropriate healthcare practitioners.
Through a combination of improved diagnostic devices, data to identify patterns in health and establish new benchmarks for what is “normal” and the intelligent algorithms to identify deviations from the norm, greater agency and autonomy will be given to software. These “clinics” provide highly automated and invisible diagnostics.
Very simple principle, but also one that is often overlooked.
These futures are possible if left unchecked.
They won’t happen if we decide we don’t like them.
SICK KIDS HAS A PLAN
How we use it
Unfortunately, the rest of the world isn’t guided by such a strong central vision. We’re often designing for the present instead of planning for the future, and today’s session is a story of how we hope to change that.
As a design firm, we’re often asked to create programs, technologies, innovations that impact the experience of care we were doing this, blissfully, following our design process.
Many of you may not be familiar with this diagram, but you live it regularly. This is the design process. In this process:
We start with a problem
We learn as much about that problem as we can in order to inform some clearer view of how to resolve it.
We develop concepts, first through sketches, then through more defined prototypes.
Finally we bring those concepts to reality for testing – either live testing, or in test scenarios
And while this process is exceptional for informing design, it’s not complete. Because, as we all know, when you introduce something new in healthcare, there is a ripple effect that has a tremendous impact on people’s lives – patients, practitioners, administrators - and a legacy of future innovations.
The process worked for us – but how did that impact everyone else?
One year ago, I had this revelation. We realized we were missing a key tool to the design process.
Encourage you to think through the implications of your innovations – both in terms of how they align with the Sick Kids vision, but also the world that they help define.
This project was huge, and we love talking about it.
