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Ace netc 2011 delivering disaster education
This document discusses strategies for delivering disaster education. It provides perspectives from four Extension experts on using various media like websites, YouTube, social media, and traditional media to share information. Content should be repurposed across multiple platforms and information should be repeated often. Building relationships with local emergency managers and collaborating with partner organizations is also recommended. Extension can help with communications, updating emergency plans, and reaching underserved groups. Overall, the document advocates for an interdisciplinary approach using communicators, technologists, and consistent messaging to deliver disaster education.
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Ace netc 2011 delivering disaster education
- 1. Delivering Disaster EducationBeckyKochNorth Dakota State UniversityRick AtterberryUniversity of Illinois at Urbana-ChampaignSteve CainPurdue UniversityVirginia MorganAlabama Cooperative Extension System
- 2. IntroductionVirginia MorganExtension SpecialistAlabama Cooperative Extension SystemEDEN ChairRight Answers. Right Now.
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- 6. Disaster MediaBecky KochAgCommunication DirectorNorth Dakota State UniversityRight Answers. Right Now.
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- 8. WebCreate and publicizea simple URLTell people how to search, not just URLUpdate home page regularly, make it look newFeature a variety of tools on the Web: videos, feeds, interaction options
- 10. YouTubeShort how-to videosFeatureon Web and FacebookHow to Build a Sandbag Dike Video
- 12. Social MediaTwitter: publicizeto get followers, use common hashtagsFacebook: Use existing accounts, submit content as comments on others’ postsSmartphone apps: Possibly get involved in development
- 14. SummaryRepurpose content inmultiple mediaCross market informationRepeat often
- 15. Building RelationshipsRick AtterberryMarketing/CommunicationSpecialistUniversity of Illinois at Urbana-Champaign
- 16. Reach Out toLocal Emergency ManagerThey also work for countyUsually understaffed
- 17. Local EMA NeedsCommunicationsassistanceAnimal/ag annex to local planMembership on local emergency boardMitigation planningReaching underserved audiencesFacilitiesEducation
- 18. Communications AssistanceOften nottrained as crisis communicatorsAs communications professionals we may be able to helpSmall EMA staffs mean help may be needed
- 19. Animal/Ag Annex toLocal PlanLocal emergency manager required to complete planningMay not have the contacts or expertise to complete ag-related parts of planAnimal annex can be a special problem
- 20. Membership on LocalEmergency BoardExtension directors usually on USDA State Emergency BoardsThe LEB is different, but similar Often in need of qualified members
- 21. Mitigation PlanningDefine mitigationFEMAmoney availableCounty plans must be in placeA good place for CED team involvement
- 22. Reaching Underserved AudiencesOftendifficult for local EMAExtension has experience in this areaConsider non-conventional meansBuild on trust in Extension programming
- 23. QUETION: Should ahomeowner expect higher waste disposal costs because of contaminated flood materials?QUESTION: Is my food safe?Extension offices usually have good connectivityMeeting roomsParkingFacilities
- 24. Education/ProgrammingFood safetyPower equipment/generatorsafetyLandscape restorationAssistance with animals
- 25. Collaborating with OthersLetit evolve!Steve CainDisaster Communication SpecialistPurdue University
- 26. CollaboratingCollaborating PartnersEmergency ManagementFEMAStateLocalVolunteerOrganizationsNational StateLocalAg Specific
- 27. CollaboratingAsk yourself:Why? AmI ready? How?
- 28. CollaboratingPreparing yourselfIf youhave communicated crisis or disaster information you are one step closer to a PIO. But there’s lots of free trainingsICS EMI In-State and local trainingExperiencehttp://tinyurl.com/EMI-ICStrainings
- 29. Who to PartnerWithFEMA or State Emergency ManagementVOADsState Department of Ag or Animal HealthState Department of HealthOther State Departments
- 30. My FocusIndiana andNational VOADIndiana VOAD membership since 2005Provide Web updatingVice President 2008-2009President 2009-2010National VOAD Board member since 2010Created a partnership between National VOAD EDENLearn the system that makes volunteers response work in the U.S.
- 31. Worst Floods inIndianaDeveloped 14 long-term recovery committees that helped more than 30,000 survivors.
- 32. COAD Development Indiananow has 12 COADs because of Purdue Extension These COADs are excellent, locally-based populations for more education that is either delivered by or facilitated by Extension.
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- 34. Delivering Disaster EducationInterdisciplinaryCommunicatorsand technologistsConsistent/persistent messaging
- 35. Thank You PresentersVirginia Morganmorgamv@auburn.eduBecky Koch becky.koch@ndsu.eduRick Atterberryratterbe@illinois.eduSteve Cain cain@purdue.edu
Editor's Notes
- #4 2011 has been an active disaster year, including the series of tornadoes that struck the south April 27. This is one of the destroyed buildings in downtown Cullman, AL, where an EF-4 tornado struck. The power was down here and across the northern tier of the state. Some areas didn’t have power restored for two weeks. Even areas that weren’t directly impacted by a tornado were impacted when Brown’s Ferry Nuclear Power Facility was shut down because electrical power towers were blown over. There was little to no communication in or out of these areas.
- #5 In the midst of destruction, it is important for Extension to be seen and to listen to survivors’ stories. This lady is holding a squirrel. After the tornado passed through this part of Cullman, she and a few other folks gathered outside to see the destruction. While they were standing around, the squirrel emerged from a downed oak tree, looked at the group, and then ran up her leg. She’s been making it feel at home in her house (that escaped major damage) ever since. But the other story here is that the Extension County Coordinator (in the green hat) and a regional Extension agent (AU hat) talked to her and others, helping in community recovery.
- #6 Cullman Extension used the mobile internet trailer as a communications center in areas of the town where needed. That community had power restored more quickly than other areas, so the trailer was moved to Hackleburg, in west Alabama. That entire town was destroyed. The Internet trailer was used here, not only by the police, health department, and other relief groups, the trailer was used by high school students for Internet access as they finished their school year.What did Extension and EDEN bring to the table in Alabama, Mississippi, Arkansas and Tennessee – and other states when disaster struck? Not only are all disasters local, they don’t discriminate by Extension program area—in other words, there’s usually something that each of our program areas can offer to help communities recover. What about during the other phases of disaster (preparation, planning, mitigation)? Extension can help in all these phases, and EDEN recognizes both the need for education about all the disaster phases as well as that each Extension program area has something to contribute. While Communications and IT are not considered part of the program areas, we do have a lot to contribute to the disaster education effort. Disasters will strike—whether they’re man-made or natural—but we can reduce the impact of those disasters through disaster education. Because most people don’t think about disaster until it’s about to happen or did just happen to them, delivering disaster education that affects a change in attitude and behavior is a challenge.Today, we’ll hear from three communicators who have successfully used a variety of approaches to help their respective states prepare for and recover from floods, power outages and other disasters.
- #8 Make personalized contacts with media, not just send news releases – should be done before disasters. During a disaster is not the time to be sharing business cards.Provide subject matter expert contacts – tip sheets rather than news releases sometimes.Time messages appropriately. Get out messages repeatedly.Use radio – Grand Forks Extension agents took live call-in questions for weeks.
- #9 Rather than trying to say a URL on the air, we just told people to search for “NDSU Extension flood.”
- #13 We cooperated with others to tag all tweets with #ndflood
- #15 Get out important messages in multiple ways.It’s not enough to just put information on the Web – have to let people know it’s there.People want different information at different times before, during and after disasters – you’ll be sick and tired of the message, but stressed people might just be wanting and catching the message
- #28 Not enough funding. Too Much to do. Not Enough Hours. But the work can be rewarding.If you have a bachelors degree, you are more qualified than some emergency managers. I mean no disrespect. And if you are training in communications and technology or agriculture, you bring some very important skills.How? That’s really up to you.
- #29 I have taken ICS 100 and a specialized ICS for agriculture; week-long training in state emergency management; EDEN Annual meetings are great training; and I am a certified (slightly out of date) storm spotter.