This document summarizes a presentation about how direct mail letter packages can be transformed into powerful cross-media marketing campaigns. The presentation discusses the benefits of direct mail packages and cross-media marketing, provides examples of cross-media campaigns using direct mail and digital channels, and highlights a case study of a non-profit that saw a 36% response rate and raised over $23,000 using an InteliMailer cross-media fundraising campaign. The presentation concludes by discussing the benefits that InteliMailers provide for cross-media marketing campaigns.
4 Out of 5 customers find engaging with their insurance company boring, tedious, confusing and a necessary evil. Start creating more engaging experiences today with user engagement design
WiselyWise is a digital platform that allows marketers to create, manage, and host digital solutions through an affordable monthly subscription. It provides components like CRM, email distribution, mobile apps, and content marketing that customers can choose from to build their customized marketing solution. Customers pay only for the components they select and can launch solutions like websites, blogs, and membership portals. The platform offers features like content design tools, performance boosters, and security as well as add-ons for services like content creation and app development.
Consumers want "good" data rather than "big" data. Good data involves putting the customer first, ensuring high quality data is collected, and providing insights that are actionable and allow brands to analyze meaningful customer behavior patterns. It focuses on managing various customer information sources, like social media, to deliver timely and helpful recommendations that improve the customer experience and increase loyalty.
Stop Talking Customer-Centric, Start Being Customer-CentricAmy Cross
Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level – and quickly take action on those insights.
Cindy Vandecasteele, NGDATA’s VP of Product Strategy, discusses what every business needs to do to fully embrace customer centricity.
Key topics include:
The time is now to make the shift from business-to-consumer (B2C) to consumer-to-business (C2B)
The need to get your entire organization aligned around customer centricity
Tips on how to achieve customer centricity
The importance of your customer data and how to use it effectively
How to start to implement a powerful customer experience with right technology
At Doccle we give end users a key role in the organization that lets them influence the future of our digital platform. In this presentation you will find out how we put this community-driven vision into practice. Do not hesitate to contact us with your feedback or to ask some questions.
The document discusses different types of transmission media, including guided (wired) media like twisted pair cable, coaxial cable, and fiber optic cable, as well as unguided (wireless) media like Bluetooth, Wi-Fi, satellite microwave, and infrared. It provides details on each type of media such as its components, uses, advantages, limitations, and data transmission capabilities.
4 Out of 5 customers find engaging with their insurance company boring, tedious, confusing and a necessary evil. Start creating more engaging experiences today with user engagement design
WiselyWise is a digital platform that allows marketers to create, manage, and host digital solutions through an affordable monthly subscription. It provides components like CRM, email distribution, mobile apps, and content marketing that customers can choose from to build their customized marketing solution. Customers pay only for the components they select and can launch solutions like websites, blogs, and membership portals. The platform offers features like content design tools, performance boosters, and security as well as add-ons for services like content creation and app development.
Consumers want "good" data rather than "big" data. Good data involves putting the customer first, ensuring high quality data is collected, and providing insights that are actionable and allow brands to analyze meaningful customer behavior patterns. It focuses on managing various customer information sources, like social media, to deliver timely and helpful recommendations that improve the customer experience and increase loyalty.
Stop Talking Customer-Centric, Start Being Customer-CentricAmy Cross
Customer centricity is not just a matter of making vague commitments to “put the customer first.” It’s about literally building your customer relationships, conversations and service around the needs, preferences and actions of your individual customers on an ongoing basis. To do this, you must truly understand each customer at the individual level – and quickly take action on those insights.
Cindy Vandecasteele, NGDATA’s VP of Product Strategy, discusses what every business needs to do to fully embrace customer centricity.
Key topics include:
The time is now to make the shift from business-to-consumer (B2C) to consumer-to-business (C2B)
The need to get your entire organization aligned around customer centricity
Tips on how to achieve customer centricity
The importance of your customer data and how to use it effectively
How to start to implement a powerful customer experience with right technology
At Doccle we give end users a key role in the organization that lets them influence the future of our digital platform. In this presentation you will find out how we put this community-driven vision into practice. Do not hesitate to contact us with your feedback or to ask some questions.
The document discusses different types of transmission media, including guided (wired) media like twisted pair cable, coaxial cable, and fiber optic cable, as well as unguided (wireless) media like Bluetooth, Wi-Fi, satellite microwave, and infrared. It provides details on each type of media such as its components, uses, advantages, limitations, and data transmission capabilities.
Acculink systems end user presentationArt Morrison
Acculink Systems provides IT support and management services including 24/7 monitoring, alerting and reporting, asset management, security assurance, preventative maintenance, and quarterly business reviews. Their services are designed to help businesses focus on their core operations by reducing IT costs, downtime, security risks, and improving asset utilization through proactive maintenance and reporting.
15 Verdades aos Servidores municipais de JoinvilleUdo Döhler
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, tela maior e bateria de longa duração por um preço acessível. O dispositivo tem como objetivo atrair mais consumidores em mercados emergentes com suas especificações equilibradas e preço baixo. Analistas esperam que as melhorias e o preço baixo impulsionem as vendas do novo aparelho.
Acculink systems end user presentationArt Morrison
Acculink Systems provides IT support and management services including 24/7 monitoring, asset management, security assurance, preventative maintenance, and reporting to help clients focus on their business by taking care of IT needs, ensuring issues are addressed proactively to reduce costs and downtime while securing systems and achieving compliance.
TL1 NRSA F award application workshop and How to Prepare Complete ApplicationPJ Simpson-Haidaris
Portions of this workshop on "Preparing an F-award at the Pre-doctoral Level" was presented at the ACTS meeting in Washington DC on April 20, 2017 at 1 pm in the Washington Marriott Wardman Park Hotel. This presentation has been updated to include the release of instructions 24March 2017, Adobes Forms D and new F-award funding opportunity releases.
The important components of the training plan and research strategy sections were described.
29 April 2017 the file was updated.
Inspiration Lookbook for Financial Servicescolletteseline
We’ve compiled a list of groundbreaking direct mail
campaigns that utilize a cross-channel approach at
different lifecycle stages, all within the financial services space.
Take a look and get inspired.
Volt Marketing offers an X-Prize customer idea competition to source innovative concepts from customers. The competition recruits 200-1500 pre-screened customers to submit and vote on new ideas. Top ideas are awarded prizes up to $2000. Volt manages the daily operations of the competition, including recruiting customers, monitoring submissions, categorizing ideas, and selecting winners. Successful brand competitions have generated new strategic roadmaps, fresh thinking, and inexpensive innovation from tapping into customer wisdom.
Connect with Daily Updated Global Institutional Investors,
While Our Fundraising App Streamlines Your Efforts.
advinda is the first App that combines the capabilities of a Fundraising CRM with the valuable insights of a global Private Market Database.
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...TFM&A
The document discusses how successful marketers are putting customers at the heart of their analytics strategies. It argues that marketers need to understand customers through analytics, orchestrate cross-channel communications, engage customers with relevant offers, and treat each customer as a unique individual. It provides examples of companies like Britannia, Eurostar, Cisco, Best Western, and PepsiCo that have achieved success by developing a unified customer view, leveraging customer intelligence, and measuring business impact. The document emphasizes that defining clear metrics and aligning marketing with business goals and customer needs is critical for measuring success.
Verizon Wireless hired an agency to develop campaigns to assist sales representatives in cultivating relationships with enterprise account contacts. The agency proposed two campaign concepts:
1. The "Great Partnerships" concept uses coffee and biscotti gifts and themes to analogize the synergistic partnership between Verizon Wireless and its clients.
2. The "Navigation" concept frames the sales representative as a trusted advisor who helps clients navigate business solution choices, represented through a navigation-themed presentation package and world time gift.
Data & Marketing Analytics Theatre; Putting customers at the heart of your an...TFM&A
This document discusses how marketing is moving towards customer engagement management and putting customers at the heart of analytics strategies. It outlines how successful companies are understanding customers through analytics, orchestrating cross-channel communications, engaging customers with relevant offers, and treating each customer as a unique individual. The document provides examples of companies like Britannia, Eurostar, Cisco, Best Western, and PepsiCo that have implemented successful customer analytics strategies, and discusses metrics for measuring the success of such strategies. It also outlines potential pitfalls if a company gets its customer analytics strategy wrong.
This is MindFire's Graph Expo 2015 Educational Session Presentation that discusses interesting marketing use cases and everything you need to succeed with marketing automation.
This presentation is our Graph Expo 2015 educational session content. It highlights everything you need to succeed with marketing automation and MindFire Studio!
The document discusses how social media data can be used by brands to understand customer sentiment, protect their reputation, and enhance customer relationships. It details a partnership between Barclays and Market IQ, a social media analytics company, to build predictive models from social data. Through their collaboration, Barclays and Market IQ developed dashboards to forecast the impact of outages, measure real-time customer perceptions through a Social Net Promoter Score, and quantify a brand's effectiveness at resolving customer complaints on social media through a metric called "S-Delta". The partnership demonstrates how social data and analytics can help brands become more proactive, understand customer needs, and strengthen customer trust.
This document discusses trends in digital marketing and how the cloud can help marketers address these trends. It outlines 7 trends, including the rise of multi-channel experiences, the importance of data and analytics, the growth of digital products and services, and the convergence of marketing and IT. The cloud provides benefits like reduced costs, scalability, speed to market, and automated management. It also highlights case studies of companies using the Microsoft Azure cloud platform to enhance marketing campaigns and customer experiences. In summary, the cloud enables digital marketers to work with the agility of a startup and the scale of large enterprises.
The document discusses Groove 11's approach to relationship building through experiential marketing. It outlines four practices - Brand Essentials, Business Insights, Architectures, and Impact. Case studies are provided showing how Groove 11 helped companies increase awareness, sales, and loyalty through experiential campaigns that strategically engaged customers across virtual, event and real-world touchpoints.
Acculink systems end user presentationArt Morrison
Acculink Systems provides IT support and management services including 24/7 monitoring, alerting and reporting, asset management, security assurance, preventative maintenance, and quarterly business reviews. Their services are designed to help businesses focus on their core operations by reducing IT costs, downtime, security risks, and improving asset utilization through proactive maintenance and reporting.
15 Verdades aos Servidores municipais de JoinvilleUdo Döhler
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, tela maior e bateria de longa duração por um preço acessível. O dispositivo tem como objetivo atrair mais consumidores em mercados emergentes com suas especificações equilibradas e preço baixo. Analistas esperam que as melhorias e o preço baixo impulsionem as vendas do novo aparelho.
Acculink systems end user presentationArt Morrison
Acculink Systems provides IT support and management services including 24/7 monitoring, asset management, security assurance, preventative maintenance, and reporting to help clients focus on their business by taking care of IT needs, ensuring issues are addressed proactively to reduce costs and downtime while securing systems and achieving compliance.
TL1 NRSA F award application workshop and How to Prepare Complete ApplicationPJ Simpson-Haidaris
Portions of this workshop on "Preparing an F-award at the Pre-doctoral Level" was presented at the ACTS meeting in Washington DC on April 20, 2017 at 1 pm in the Washington Marriott Wardman Park Hotel. This presentation has been updated to include the release of instructions 24March 2017, Adobes Forms D and new F-award funding opportunity releases.
The important components of the training plan and research strategy sections were described.
29 April 2017 the file was updated.
Inspiration Lookbook for Financial Servicescolletteseline
We’ve compiled a list of groundbreaking direct mail
campaigns that utilize a cross-channel approach at
different lifecycle stages, all within the financial services space.
Take a look and get inspired.
Volt Marketing offers an X-Prize customer idea competition to source innovative concepts from customers. The competition recruits 200-1500 pre-screened customers to submit and vote on new ideas. Top ideas are awarded prizes up to $2000. Volt manages the daily operations of the competition, including recruiting customers, monitoring submissions, categorizing ideas, and selecting winners. Successful brand competitions have generated new strategic roadmaps, fresh thinking, and inexpensive innovation from tapping into customer wisdom.
Connect with Daily Updated Global Institutional Investors,
While Our Fundraising App Streamlines Your Efforts.
advinda is the first App that combines the capabilities of a Fundraising CRM with the valuable insights of a global Private Market Database.
Data & Marketing Analytics Theatre: Putting Customers at the Heart of Your An...TFM&A
The document discusses how successful marketers are putting customers at the heart of their analytics strategies. It argues that marketers need to understand customers through analytics, orchestrate cross-channel communications, engage customers with relevant offers, and treat each customer as a unique individual. It provides examples of companies like Britannia, Eurostar, Cisco, Best Western, and PepsiCo that have achieved success by developing a unified customer view, leveraging customer intelligence, and measuring business impact. The document emphasizes that defining clear metrics and aligning marketing with business goals and customer needs is critical for measuring success.
Verizon Wireless hired an agency to develop campaigns to assist sales representatives in cultivating relationships with enterprise account contacts. The agency proposed two campaign concepts:
1. The "Great Partnerships" concept uses coffee and biscotti gifts and themes to analogize the synergistic partnership between Verizon Wireless and its clients.
2. The "Navigation" concept frames the sales representative as a trusted advisor who helps clients navigate business solution choices, represented through a navigation-themed presentation package and world time gift.
Data & Marketing Analytics Theatre; Putting customers at the heart of your an...TFM&A
This document discusses how marketing is moving towards customer engagement management and putting customers at the heart of analytics strategies. It outlines how successful companies are understanding customers through analytics, orchestrating cross-channel communications, engaging customers with relevant offers, and treating each customer as a unique individual. The document provides examples of companies like Britannia, Eurostar, Cisco, Best Western, and PepsiCo that have implemented successful customer analytics strategies, and discusses metrics for measuring the success of such strategies. It also outlines potential pitfalls if a company gets its customer analytics strategy wrong.
This is MindFire's Graph Expo 2015 Educational Session Presentation that discusses interesting marketing use cases and everything you need to succeed with marketing automation.
This presentation is our Graph Expo 2015 educational session content. It highlights everything you need to succeed with marketing automation and MindFire Studio!
The document discusses how social media data can be used by brands to understand customer sentiment, protect their reputation, and enhance customer relationships. It details a partnership between Barclays and Market IQ, a social media analytics company, to build predictive models from social data. Through their collaboration, Barclays and Market IQ developed dashboards to forecast the impact of outages, measure real-time customer perceptions through a Social Net Promoter Score, and quantify a brand's effectiveness at resolving customer complaints on social media through a metric called "S-Delta". The partnership demonstrates how social data and analytics can help brands become more proactive, understand customer needs, and strengthen customer trust.
This document discusses trends in digital marketing and how the cloud can help marketers address these trends. It outlines 7 trends, including the rise of multi-channel experiences, the importance of data and analytics, the growth of digital products and services, and the convergence of marketing and IT. The cloud provides benefits like reduced costs, scalability, speed to market, and automated management. It also highlights case studies of companies using the Microsoft Azure cloud platform to enhance marketing campaigns and customer experiences. In summary, the cloud enables digital marketers to work with the agility of a startup and the scale of large enterprises.
The document discusses Groove 11's approach to relationship building through experiential marketing. It outlines four practices - Brand Essentials, Business Insights, Architectures, and Impact. Case studies are provided showing how Groove 11 helped companies increase awareness, sales, and loyalty through experiential campaigns that strategically engaged customers across virtual, event and real-world touchpoints.
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into SalesZuberance
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Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
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There is a difference between organizations that simply execute social media tactics and those that actually become social businesses. Rick’s presentation will focus on the best practices agencies are using to achieve success in growing their business through the use of new media. For example, he will discuss 8 keys to successfully transitioning to a social business. You can expect to come away from this session knowing how to implement and manage a successful social media initiative to improve sales.
Great marketing and design is about making the CLIENT look great, sell their product or service and build their business. Good marketing is behind the scenes "incognito" to the public. That's what Valiant is all about. Design. For Business Impact.
Presented May 2019 at the SVIA Insurtech Consortium in Mountain View CA
- SVIA Silicon Valley Insurance Accelerator
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Similar to Accu link’s intelimailer new digital letter package 3 13-with video (20)
Silicon Valley InsurTech Consortium - Insurance Innovation & Design Thinking
Accu link’s intelimailer new digital letter package 3 13-with video
1. See How Direct Mail Letter Packages Can
Transform Into Powerful Cross Media
Marketing Campaigns?
Presented by :
Ed Glaser:
CMO
AccuLink
AccuLink Presentation PSDA 1
2. The Power of Letter
Packages
Most effective direct mail format of all time
Perceived as ‘important’ - less likely to be mistaken for
junk
Personal – letters speak to an audience of one
Trusted and Secure - HIPAA compliant
AccuLink Presentation PSDA 2
4. Why use Cross Media Marketing?
It is the future of direct marketing!
People expect a meaningful two-way conversation
Delivers relevant & timely messages, images and offers
Respects individual’s communications preferences.
IT WORKS!
AccuLink Presentation PSDA 4
5. The Perfect Cross Media Letter Package
InteliMailer
Digitally Printed and Converted
Produced on Demand
Personalized
Flexible format
Cross Media Marketing is the Future of Direct Marketing and
InteliMailers are the Future of the Letter Package
AccuLink Presentation PSDA 5
6. Slightly different- By Design
Similar in size to # 10 - the DM ‘champion’
¼ inch taller to stand above other mail
Unique fold and flap - piques curiosity
Colorful VDP – front and back, inside and out
ONE InteliMailer = TEN 4 x 6 postcards
AccuLink Presentation PSDA 6
7. What You Are Holding In your Hands
AccuLink Presentation PSDA 7
13. Williams Syndrome Case Study
InteliMailer Cross Media Marketing
Fundraising Case Study
Who: Cyclonic Consulting
Richmond, VA
What: InteliMailer Cross Media Fundraising Campaign
Situation: Cyclonic Consulting, Inc., a specialty direct response solutions provider needed a standout
fundraising solution. Each year, one of their non-profit clients awards up to $20,000 clinical research grants.
The annual research campaign traditionally launched in early February, with the goal of raising $25,000 by
December 31. Fundraising is especially vulnerable during periods of economic turmoil or cataclysmic
disasters such as the Haiti earthquake, which occurred just 2 weeks prior to the planned campaign launch.
Challenge: Historically, the research campaign has been run out of the non-profit's office with nothing more
than a PC and an office copier. Building donor loyalty is critical for non-profits seeking to maintain or expand
programs. While every non-profit seeks donations, crafting a special appeal for a targeted purpose can
increase donations regardless of economic climate. Cyclonic Consulting wanted to offer their client a solution
that would engage new and existing donors without getting lost in the national wave of emergency
fundraising.
Solution: Cyclonic Consulting decided to revamp the client's existing appeal with a full color InteliMailer
letter featuring full color images, personalized messaging, business response envelope and a personalized
URL (pURL) configured to accept online donations.
Results: The early response from the research campaign is producing eye popping results. The non-profit
has seen a 36% response rate to their appeal, with $23,056 raised in the first month. Cyclonic Consulting
partner Sue Cline stated "I've worked on a variety of creative fundraisers in the past, but none that delivered
a 1412% return on investment to the agency within the first month. We're thrilled that the InteliMailer allowed
our client's appeal to distinguish itself from other fundraising efforts, and look forward to assisting other
organizations achieve the same success."
AccuLink Presentation PSDA 13
14. InteliMailer BENEFITS
Big budget cross media marketing for less
Increased response rates & ROI
Time saving, easy and affordable
Environmentally friendly and sustainable
Improve cash flow- no risk of obsolescence
Quick and easy to make changes or do
tests
AccuLink Presentation PSDA 14
15. Questions?
For more information:
Call or email: Ed Glaser, CMO
ed.glaser@acculink.com
(252)321-5805
AccuLink Presentation PSDA 15
Editor's Notes
Welcome to AccuLink’s New Digital Letter Package Presentation. My name is Ed Glaser. I’m the CMO at AccuLink. And my goal today is to provide you information about how our new InteliMailer letter package can transform your direct marketing messaging into powerful cross media campaigns. I will also share a lot of information about how you can successfully participate in Cross Media Marketing. To make all of that happen in the next 30 minutes, we’re going to have to press on, but feel free to stop me at any point and ask any pertinent questions.
The envelope/letter package is recognized by the DMA as the single most effective direct mail format. Ten out of ten all-time best direct mail packages are envelope/letter packages. USPS studies show people prefer personalized mail in envelopes. Secure, private and trusted; letters in envelopes are perceived as being more valuable and important. Compared to postcards, self-mailers or flyers; letters in envelopes are far less likely to be mistaken for junk mail to be ignored and tossed in the trashcan unread. When contents include personal and confidential health or financial data a letter in a securely sealed envelope isn’t just good marketing, it’s the law. InteliMailers are HIPAA compliant so you know sensitive data is always safe and secure.
With so many communications channels available today’s smart marketers combine print, internet, mobile, and social media to deliver timely and relevant marketing messages, images and offers. It’s called Cross Media Marketing and it’s proven to deliver higher response rates and better ROI performance as compared to single media campaigns. By printing personalized URLs (pURLs) or Quick Read (QR) codes on each InteliMailer you now can seamlessly connect printed direct mail to the internet, custom landing pages, videos, smart phones, mobile websites and even social media like FaceBook, YouTube and Twitter. Response rates go up dramatically when marketing campaigns featuring good lists and compelling offers are delivered with appropriate frequency through the communication channels that the recipient prefers. Your marketing will be more likely to succeed when the right message is sent to the right person at the right time through the right communications channel. Remember good marketing always pays for itself!
Cross Media Marketing (CMM) has been called ‘the future of direct marketing’. By using both offline and online communications channels marketers achieve dramatically better results. The convergence of the advancement in digital technology and rapidly changing personal communications options and preferences are driving the trend towards CMM. With good data and CMM marketers can easily and affordably deliver highly relevant and timely messages, images and offers in any communication channel. Properly planned and executed CMM creates an ongoing campaign of print, internet, email and mobile messages that flows back and forth between the marketer and customers.
This is the perfect letter package for Cross Media Marketing because it is digitally produced and designed to use all of the tools that make Cross Media Marketing work: pURLS, QR Codes, Web and mobile web sites, text and even off line reply devices such as BRE’s and BRC’s. Not only that, but it is designed to stand out in the mail. Let’s look at how.
The InteliMailer letter package is similar in size to the direct response ‘champion’ # 10 carrier envelope. InteliMailers are ¼ inch taller so they stand above every # 10 in the mail stack. With its intriguing fold and unique angled seal flap the InteliMailer is both familiar and unusual. It’s a purpose-built marketing tool designed to stand out in the mail stack, get noticed, pique curiosity to get opened and acted upon! Add full color variable images and personalized text front and back and you have created a mailpiece that people find irresistible. Next, the unique fold and unexpected ‘angled’ flap causes people to examine it front and back. Once they turn it over personalized messages and prominent ‘OPEN HERE’ icon on the flap guides the recipient to gently pull open the flap for access to the contents. Once inside recipients find one, two or three 8-1/2 X 11 inserts Z folded and stacked. Savvy marketers’ know ‘it’s the letter that sells’ and InteliMailer delivers up to three full-sized personalized pages printed in full color front and back. A business reply envelope or card can also be included. Once opened every other carrier envelope becomes useless. Not InteliMailer. Even after it’s opened this carrier envelope keeps on selling. Here’s how - a second ‘OPEN HERE’ icon printed under the flap instructs recipients to continue unfolding the carrier envelope to reveal brilliant full color variable text and images printed on the inside of the carrier envelope itself. Inch for inch, flyers, postcards and self-mailers don’t even come close to matching the messaging capacity of InteliMailer. You would need to mail TEN 4 x 6 postcards to deliver the personalized text and images of one InteliMailer. Now that we have a new letter package, that’s been called the future of direct mail let’s discuss how it can be used in a cross media marketing campaign. Let’s take a look at a couple of cross media campaigns. (hand out Maria mailer) Please don’t open the piece until I tell you.
For demonstration purposes, here is InteliMailer Cross Media Marketing Campaign that won a PSDA PEAK Award this year. The front and back panels support full color marketing messages and personalization. Please notice the unique seal flap on the back and the open here message. It’s just unique enough to get attention and get opened.
Here’s the exploded view of whole campaign – It starts with an InteliMailer letter package that includes a pURL and a QR Code. Responses to the Purl and QR code are directed to the landing page and are immediately referred to account reps. When an inquiry is received from the landing page asking for more information, they obtain the e-mail address as well as “permission” to send e-mails to them. At the same time a thank you e-mail is automatically generated and sent thanking them for responding and telling them that they will be receiving the information they requested shortly. In addition they are offered an opportunity to view a brief movie about credit unions. An e-mail with information that the respondent requested is automatically sent and again the sales team is notified to follow up with a phone call. The plan is to touch each customer or prospect at least 5 times before abandoning the contact if no responses are recorded.
Here’s what the landing page for this campaign looks like. It’s personalized and looks similar to the mailer itself. There are a few questions that will lead to more personalized content to follow up with the customer. As soon as the submit button is pressed, an e-mail with the survey answers is sent to sales, a thank you e-mail is sent to the respondent. An automated e-mail is then automatically constructed from the response supplying the requested information.
Upon completing the questionnaire on the landing page, the recipient is offered a movie – The Brief History of Credit Unions. That’s one example, now let’s take a look at a another but different kind of program. Cyclonic Consulting, a marketing services company in Virginia sold and delivered the following project.
Let’s look at the exploded view. This campaign replaced typewritten and copy machine letters. This is a one woman non-profit fund raiser. Her goal is to raise $25,000 annually which is used for research grants for Williams Syndrome Children. In past years they accomplished their goals but it took many most of the year and several mailings to get there. This very unique small program became a powerful campaign that far exceeded its goals.
Let’s look at the landing page; it’s what’s called a dynamic landing page. Each child that was chosen for the program, has their own page tied to the pURLS that were used. This landing page changes as each donation for this child is received. Contributions arrive in the form of checks in BRE’s which were included in the mailing and by credit cards when the contribute now button is clicked – (Credit card page not shown) Note the areas that change as the campaign progresses. The green bar increments as funds arrive and the names of contributors and amounts the contribute continue to scroll in the box. Since the WS child mailing is sent to friends and family of specific children the landing page for the recipient is dedicated to that child. Contributors can see how much money has been raised and who contributed how much. That tends to stimulate higher donation amounts.
If you would like more information, here’s a case study we prepared for this campaign. Check out the ROI.
So let’s recap the InteliMailer used in a cross media campaign. Easily and affordably deliver “big marketing budget” quality, sophistication and results. Level the marketing playing field for even your smallest clients. Provide 100% personalized, full color printed direct mail letter packages auto-magically combined with emails, internet landing pages, mobile and social media all made to work as one in a fully integrated campaign. Help customers achieve higher response rates and increased campaign ROI with integrated cross media marketing for relevant and timely messages, images and offers that recipients actually welcome. Easily track and report campaign results to clients in real time. Provide customers with the highly effective environmentally sound and sustainable alternative to the old ways of direct mail. Save time and money spent bidding, buying and storing printed letters, brochures, carrier envelopes, inserts, BREs and reply cards. Free up cash tied up in inventory. Eliminate risk of obsolescence. Continually test and adjust your campaign for best results. Make changes with ease and for little cost. Say ‘good bye’ to the headache of managing complicated full color personalized match-mail projects.