Actionable Org Charts are being used by companies to empower their Account Planning Strategy. Org Charts not only help approach clients with a direct pitch but also helps companies transform their ABM Campaigns.
How to Build a Killer Strategic Account Plan Avention
The Strategic Account Plan is a tool that helps salespeople be better positioned to take on new accounts and forge stronger relationships with existing ones. The plan contains critical information about the prospect that every sales rep should know before even thinking about making the initial phone call. Putting the information down in a concise, structured way helps the salesperson to focus on what is important about the account and how it aligns with your company’s offering. Having a plan can be that one step further, the edge over the competitor, the crucial piece of data that can close the deal. Simply put, the Strategic Account Plan is the blueprint of the sale.
The Strategic Account Plan should be almost a mini encyclopedia of the company. It should allow the salesperson to know the account inside and out. The plan must have all the important information about the company and its financials, competitors, technology, goals, and objectives. It must provide insights about recent development and drivers in the account and the industry. It is imperative that the plan contains extensive and accurate contact information. Moreover, the contacts ought to be structured in the proper hierarchical way so that the sales rep knows how to navigate through the list.
Marketing to Account Based Marketing Better, Effective and Rewardingrun_frictionless
Account-based marketing is a practice that enables B2B marketers to drive more revenue by focusing their marketing and communications efforts on the accounts (companies) that have the most potential to become customers.
https://runfrictionless.com/b2b-white-paper-service/
Account-based marketing (ABM) is a practice that enables B2B marketers to drive more revenue by focusing their marketing and communications efforts on the accounts (companies) that have the most potential to become customers. ABM involves treating individual accounts as separate markets and developing deeper relationships with key decision-makers within those accounts. Effective ABM requires understanding each target account through profiling and analyzing the account's industry, business goals, key contacts, and opportunities for solutions in order to develop customized marketing strategies and tactics.
1) B2B CRM is different than B2C CRM as the customer in B2B is typically a representative of the buying organization, but this is changing as suppliers try to exert more influence along the value chain.
2) In B2B, the decision maker is often changing and at different levels, so suppliers must develop relationships with a new "integrated business solution" customer.
3) Effective B2B account management requires clear account ownership, refined customer management processes, understanding account profitability, and incentives that encourage global integrated solutions.
The Power of a Solid Business Plan.pdfnaasmenaasme
In the dynamic world of entrepreneurship, having a well-crafted business plan can mean the difference between achievement and failure. A marketing strategy serves as a strategic blueprint, guiding entrepreneurs toward their goals and assisting them to navigate the demanding situations that lie in advance.
Key Customer Account Management is the master-key to quantum sales improvement and retention of key customers.Yet few companies are able to convert good intentions to effective programs. Dr Wilfred Monteiro India's leading sales performance guru share a few insights and ideas.
The document is a resume for Ramakant D. Dalwi seeking a position in business development or marketing in the IT sector. It summarizes his over 10 years of experience in business development, key account management, sales, and marketing. He has helped companies like HCL Services, Sify Technologies, and Wipro analyze market trends, capture opportunities, and increase revenues. His roles have included managing customer relationships, driving new business initiatives, and ensuring customer satisfaction. He holds an MBA in marketing and a bachelor's degree in instrumentation.
The document outlines a key account management improvement plan for 2013. The plan aims to improve customer satisfaction and increase business volume with key accounts by establishing a separate key account management department, selecting key accounts based on potential and sales data, improving internal communication across departments regarding key accounts, and enhancing the company's value proposition around product quality, service, and value compared to competitors. The key account management team will focus on understanding customers' businesses, needs, and views of the company in order to strengthen relationships and drive organic growth.
How to Build a Killer Strategic Account Plan Avention
The Strategic Account Plan is a tool that helps salespeople be better positioned to take on new accounts and forge stronger relationships with existing ones. The plan contains critical information about the prospect that every sales rep should know before even thinking about making the initial phone call. Putting the information down in a concise, structured way helps the salesperson to focus on what is important about the account and how it aligns with your company’s offering. Having a plan can be that one step further, the edge over the competitor, the crucial piece of data that can close the deal. Simply put, the Strategic Account Plan is the blueprint of the sale.
The Strategic Account Plan should be almost a mini encyclopedia of the company. It should allow the salesperson to know the account inside and out. The plan must have all the important information about the company and its financials, competitors, technology, goals, and objectives. It must provide insights about recent development and drivers in the account and the industry. It is imperative that the plan contains extensive and accurate contact information. Moreover, the contacts ought to be structured in the proper hierarchical way so that the sales rep knows how to navigate through the list.
Marketing to Account Based Marketing Better, Effective and Rewardingrun_frictionless
Account-based marketing is a practice that enables B2B marketers to drive more revenue by focusing their marketing and communications efforts on the accounts (companies) that have the most potential to become customers.
https://runfrictionless.com/b2b-white-paper-service/
Account-based marketing (ABM) is a practice that enables B2B marketers to drive more revenue by focusing their marketing and communications efforts on the accounts (companies) that have the most potential to become customers. ABM involves treating individual accounts as separate markets and developing deeper relationships with key decision-makers within those accounts. Effective ABM requires understanding each target account through profiling and analyzing the account's industry, business goals, key contacts, and opportunities for solutions in order to develop customized marketing strategies and tactics.
1) B2B CRM is different than B2C CRM as the customer in B2B is typically a representative of the buying organization, but this is changing as suppliers try to exert more influence along the value chain.
2) In B2B, the decision maker is often changing and at different levels, so suppliers must develop relationships with a new "integrated business solution" customer.
3) Effective B2B account management requires clear account ownership, refined customer management processes, understanding account profitability, and incentives that encourage global integrated solutions.
The Power of a Solid Business Plan.pdfnaasmenaasme
In the dynamic world of entrepreneurship, having a well-crafted business plan can mean the difference between achievement and failure. A marketing strategy serves as a strategic blueprint, guiding entrepreneurs toward their goals and assisting them to navigate the demanding situations that lie in advance.
Key Customer Account Management is the master-key to quantum sales improvement and retention of key customers.Yet few companies are able to convert good intentions to effective programs. Dr Wilfred Monteiro India's leading sales performance guru share a few insights and ideas.
The document is a resume for Ramakant D. Dalwi seeking a position in business development or marketing in the IT sector. It summarizes his over 10 years of experience in business development, key account management, sales, and marketing. He has helped companies like HCL Services, Sify Technologies, and Wipro analyze market trends, capture opportunities, and increase revenues. His roles have included managing customer relationships, driving new business initiatives, and ensuring customer satisfaction. He holds an MBA in marketing and a bachelor's degree in instrumentation.
The document outlines a key account management improvement plan for 2013. The plan aims to improve customer satisfaction and increase business volume with key accounts by establishing a separate key account management department, selecting key accounts based on potential and sales data, improving internal communication across departments regarding key accounts, and enhancing the company's value proposition around product quality, service, and value compared to competitors. The key account management team will focus on understanding customers' businesses, needs, and views of the company in order to strengthen relationships and drive organic growth.
Is your sales team ready to tackle a new fiscal year? Follow The Startup Seller's guide to Sales Planning to ensure you're ready to hit the ground running next year!
ROI Lab for Marketers: Activating Your ABM StrategyJessieGoodrum1
Cross-check your ABM strategy to ensure your ideal customer profile, go-to-market approach, offers, and sales structure support your goals. When activating your strategy, establish organizational alignment through an ABM leadership team and community of practice. In Demandbase, define journey stages, keyword sets, and engagement metrics that reflect your strategy, and establish predictive scores, integrations, and role-based dashboards and reports to drive data-driven decision making.
Are you dependent on the Rigid frameworks or on the Heroes in your Organisation to institutionalise KAM process?
1
Key Account Planning & Management needs strategic planning and thinking.
2
DemandFarm brings best flexible and configurable frameworks and make this process easy
3
Get introduced to a framework which is best of both Automated tools and Human intelligence
The document discusses strategies for revenue growth in the banking sector. It summarizes findings from a PwC CEO survey that banks have mixed views on industry prospects and are focusing on transforming business models and simpler products. It also outlines PwC's revenue growth proposition to help banks address internal questions around business transformation and maximizing customer value, as well as external questions around market share growth and increasing fee-based income.
The document discusses whether account management is an art or science. It argues that both aspects are important, but that in many companies, the science of account management is not well understood or systematically applied, leading to lost profits. The science of account management has four key elements: profitability management, account relationship selection, product migration paths, and account planning. When these elements are in place and the sales process is well-structured and managed, sales performance and profits will improve, even without hiring new sales reps with high-level contacts. The art of selling is most effective when it works within a well-structured, scientific account management process.
Make your abm account maps effective and actionableBizkonnect
Account-based marketing navigates across the organization that you are targeting with regard to the most relevant cluster of decision-makers and stakeholders.
This document outlines best practices for effective key account management. It recommends identifying a small number of key accounts that are most important and cannot be lost. It emphasizes planning strategically at a senior level, having executive sponsors, maintaining momentum, and investing in key account managers. Key account managers should be supported like CEOs and focus on the customer's objectives rather than just selling. Annual reviews must be done at senior levels on both sides.
2018 Financial Advisor Revenue Architecture Smart Book™John Stone III
This document provides a 9-step guide for financial advisors to build a revenue architecture and growth strategy. It describes defining goals and metrics, developing persona-based messaging, crafting a brand identity, engaging a digital presence through websites and technology, gaining visibility through PR and search optimization, communicating value propositions, and personalizing client experiences. The overall goal is to provide a blueprint for marketing, sales, and revenue growth through strategic alignment of processes, systems, and programs.
How to Create The Ultimate One Page Key Account PlanWarwick Brown
Strategic account planning is the secret to create value driven, long-term partnerships with your key accounts. But it doesn't have to be hard. In this video you'll learn a 7-step framework for creating bullet proof one page account plans for maximum impact in the minimum amount of time. Template and examples included.
Watch the free training video at https://youtu.be/AuAtY_2Ec-o
Account Manager Tips helps organisations deliver sustainable account growth by empowering account managers with the tools and mindset to succeed.
Learn more at https://accountmanager.tips
Unstoppable ABM | The Account-based Marketing playbook | RecotapRecotap
The document provides an overview of account-based marketing (ABM). It discusses that ABM targets specific accounts that are relevant prospects, rather than focusing on generating generic leads. The key aspects of ABM covered include account selection, data acquisition, content personalization strategy, multi-channel targeting, goals and metrics, and technology tools to support ABM execution and automation. The overall approach of ABM is to engage buyers within targeted accounts through personalized messaging and content until they become customers.
Nancy Alberts has over 25 years of experience in marketing, project management, graphic design, and sales. She has a proven track record of exceeding sales goals, improving customer retention rates, and optimizing marketing strategies. Her core competencies include experience managing teams, increasing annual sales, and leading marketing efforts for major initiatives.
This document provides an overview of a playbook to help B2B marketers transition to a more customer-obsessed organization. It recommends that B2B marketers shift from a focus on products to understanding customer outcomes, build systems for customer insight and engagement across channels, and manage marketing performance across the entire customer lifecycle. The playbook guides marketers through discovering their current state, planning the transition, operationalizing changes with a focus on customer engagement, and optimizing programs. The goal is for B2B marketing to measure business outcomes rather than just outputs and to make marketing more helpful, handy and human-centered.
One Pager Profile of Innogress's BDAS (Business Development As Service) Offering. BDAS is Market Research Led Predictive Marketing and Business Development Framework
The document discusses the evolution of key account management from an opportunistic sales approach focused on major accounts to a strategic imperative that requires organizational alignment. It describes how key account management has changed in response to globalization, commoditization, and increased customer power. The document outlines imperatives for effective strategic key account management, including having a clear strategy, organizational alignment, management involvement, performance measurement, defining roles and processes. It also describes how the consulting firm MCE can help companies address these imperatives through various services.
The document discusses the evolution of key account management from focusing on sales opportunities to becoming a strategic imperative. It describes how key account management has changed over time in response to new technologies and global economic changes. Today, key account management builds strategic relationships, drives organizational alignment, and delivers value to customers. The document outlines challenges companies face in maintaining strategic supplier/customer relationships in today's globalized and complex marketplace. It provides guidance on selecting key accounts and imperatives for effective strategic key account management.
Partner Training: Business Plan DevelopmentBizcentralUSA
This document provides an overview of the business plan development process. It discusses the key components of a business plan, including an executive summary, company description, products/services, market analysis, management summary, and financial projections. The benefits of developing a business plan are outlined, such as obtaining funding, defining goals and strategies, and evaluating feasibility. The document then describes the steps involved in BizCentral USA's business plan writing service, which includes an initial client questionnaire, interview, research, and draft plan delivery within 10-15 business days.
E book puttingthecustomer_atthecenter_accountplanningstrategies_togrowrevenue...zubeditufail
The document discusses account planning strategies for growing revenue by putting the customer at the center. It emphasizes understanding each customer as a complex marketplace and developing long-term business relationships through collaborative account planning. Key elements of effective account planning include researching customers, competitors, and one's own company for insights; treating every customer interaction as a promise to benefit the customer; and focusing on customer satisfaction, retention, and growth over the long run.
BusinessDeals is a team of Business Professionals engaged in providing consultancy in various facets of Services for small and medium businesses, businessmen, investors, Professionals, Venture Capital, Private Equity funds etc. The extraordinary growth and a booming economy of India is gearing up to be a leading global economic power in the coming few years and this is opening up new avenues for conducting business.
Explore what all could be done when you have ability to match leads against account in the real time. From routing to segmentation, account intelligence to competitive positioning. Possibilites are countless.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Is your sales team ready to tackle a new fiscal year? Follow The Startup Seller's guide to Sales Planning to ensure you're ready to hit the ground running next year!
ROI Lab for Marketers: Activating Your ABM StrategyJessieGoodrum1
Cross-check your ABM strategy to ensure your ideal customer profile, go-to-market approach, offers, and sales structure support your goals. When activating your strategy, establish organizational alignment through an ABM leadership team and community of practice. In Demandbase, define journey stages, keyword sets, and engagement metrics that reflect your strategy, and establish predictive scores, integrations, and role-based dashboards and reports to drive data-driven decision making.
Are you dependent on the Rigid frameworks or on the Heroes in your Organisation to institutionalise KAM process?
1
Key Account Planning & Management needs strategic planning and thinking.
2
DemandFarm brings best flexible and configurable frameworks and make this process easy
3
Get introduced to a framework which is best of both Automated tools and Human intelligence
The document discusses strategies for revenue growth in the banking sector. It summarizes findings from a PwC CEO survey that banks have mixed views on industry prospects and are focusing on transforming business models and simpler products. It also outlines PwC's revenue growth proposition to help banks address internal questions around business transformation and maximizing customer value, as well as external questions around market share growth and increasing fee-based income.
The document discusses whether account management is an art or science. It argues that both aspects are important, but that in many companies, the science of account management is not well understood or systematically applied, leading to lost profits. The science of account management has four key elements: profitability management, account relationship selection, product migration paths, and account planning. When these elements are in place and the sales process is well-structured and managed, sales performance and profits will improve, even without hiring new sales reps with high-level contacts. The art of selling is most effective when it works within a well-structured, scientific account management process.
Make your abm account maps effective and actionableBizkonnect
Account-based marketing navigates across the organization that you are targeting with regard to the most relevant cluster of decision-makers and stakeholders.
This document outlines best practices for effective key account management. It recommends identifying a small number of key accounts that are most important and cannot be lost. It emphasizes planning strategically at a senior level, having executive sponsors, maintaining momentum, and investing in key account managers. Key account managers should be supported like CEOs and focus on the customer's objectives rather than just selling. Annual reviews must be done at senior levels on both sides.
2018 Financial Advisor Revenue Architecture Smart Book™John Stone III
This document provides a 9-step guide for financial advisors to build a revenue architecture and growth strategy. It describes defining goals and metrics, developing persona-based messaging, crafting a brand identity, engaging a digital presence through websites and technology, gaining visibility through PR and search optimization, communicating value propositions, and personalizing client experiences. The overall goal is to provide a blueprint for marketing, sales, and revenue growth through strategic alignment of processes, systems, and programs.
How to Create The Ultimate One Page Key Account PlanWarwick Brown
Strategic account planning is the secret to create value driven, long-term partnerships with your key accounts. But it doesn't have to be hard. In this video you'll learn a 7-step framework for creating bullet proof one page account plans for maximum impact in the minimum amount of time. Template and examples included.
Watch the free training video at https://youtu.be/AuAtY_2Ec-o
Account Manager Tips helps organisations deliver sustainable account growth by empowering account managers with the tools and mindset to succeed.
Learn more at https://accountmanager.tips
Unstoppable ABM | The Account-based Marketing playbook | RecotapRecotap
The document provides an overview of account-based marketing (ABM). It discusses that ABM targets specific accounts that are relevant prospects, rather than focusing on generating generic leads. The key aspects of ABM covered include account selection, data acquisition, content personalization strategy, multi-channel targeting, goals and metrics, and technology tools to support ABM execution and automation. The overall approach of ABM is to engage buyers within targeted accounts through personalized messaging and content until they become customers.
Nancy Alberts has over 25 years of experience in marketing, project management, graphic design, and sales. She has a proven track record of exceeding sales goals, improving customer retention rates, and optimizing marketing strategies. Her core competencies include experience managing teams, increasing annual sales, and leading marketing efforts for major initiatives.
This document provides an overview of a playbook to help B2B marketers transition to a more customer-obsessed organization. It recommends that B2B marketers shift from a focus on products to understanding customer outcomes, build systems for customer insight and engagement across channels, and manage marketing performance across the entire customer lifecycle. The playbook guides marketers through discovering their current state, planning the transition, operationalizing changes with a focus on customer engagement, and optimizing programs. The goal is for B2B marketing to measure business outcomes rather than just outputs and to make marketing more helpful, handy and human-centered.
One Pager Profile of Innogress's BDAS (Business Development As Service) Offering. BDAS is Market Research Led Predictive Marketing and Business Development Framework
The document discusses the evolution of key account management from an opportunistic sales approach focused on major accounts to a strategic imperative that requires organizational alignment. It describes how key account management has changed in response to globalization, commoditization, and increased customer power. The document outlines imperatives for effective strategic key account management, including having a clear strategy, organizational alignment, management involvement, performance measurement, defining roles and processes. It also describes how the consulting firm MCE can help companies address these imperatives through various services.
The document discusses the evolution of key account management from focusing on sales opportunities to becoming a strategic imperative. It describes how key account management has changed over time in response to new technologies and global economic changes. Today, key account management builds strategic relationships, drives organizational alignment, and delivers value to customers. The document outlines challenges companies face in maintaining strategic supplier/customer relationships in today's globalized and complex marketplace. It provides guidance on selecting key accounts and imperatives for effective strategic key account management.
Partner Training: Business Plan DevelopmentBizcentralUSA
This document provides an overview of the business plan development process. It discusses the key components of a business plan, including an executive summary, company description, products/services, market analysis, management summary, and financial projections. The benefits of developing a business plan are outlined, such as obtaining funding, defining goals and strategies, and evaluating feasibility. The document then describes the steps involved in BizCentral USA's business plan writing service, which includes an initial client questionnaire, interview, research, and draft plan delivery within 10-15 business days.
E book puttingthecustomer_atthecenter_accountplanningstrategies_togrowrevenue...zubeditufail
The document discusses account planning strategies for growing revenue by putting the customer at the center. It emphasizes understanding each customer as a complex marketplace and developing long-term business relationships through collaborative account planning. Key elements of effective account planning include researching customers, competitors, and one's own company for insights; treating every customer interaction as a promise to benefit the customer; and focusing on customer satisfaction, retention, and growth over the long run.
BusinessDeals is a team of Business Professionals engaged in providing consultancy in various facets of Services for small and medium businesses, businessmen, investors, Professionals, Venture Capital, Private Equity funds etc. The extraordinary growth and a booming economy of India is gearing up to be a leading global economic power in the coming few years and this is opening up new avenues for conducting business.
Explore what all could be done when you have ability to match leads against account in the real time. From routing to segmentation, account intelligence to competitive positioning. Possibilites are countless.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
7. Account Planning, driven by
actionable org charts, provides
critical insights into the
client’s account while
developing lasting
relationships with them.