Many leading experts are of the view that targeted corporate communications are counting on traditional marketing approach especially at this time of crisis ensuring more and better interactions with the key decision-makers.

1. What has happenedtothe businessworldinthe lastfew days/weeks/monthsisnothingnew.The factis
that, as the pandemiccontinuestobroadeneveryday,we are continuingtobe takenaback withthe
recessionaryworries.The ongoingcatastrophiccircumstanceshave giventhe bigcorporate housesthe
world’slargestwork-from-home experience toensure minimumdisruptions.Marketersare vouchingon
for a swiftandstrong approachthroughaccount maps builtbyactionable salesexpertsforbusiness
continuity. Atthe time whennoeventsare happening,worldwide travelbansandhaltinin-person
meetings,accountmapshelpthemtovisualizethe targetaccountsandleverage effective marketing
tactics inthe short-termanddetermine tostayrelevant,stayconnected,stayaudibleandstayvisible in
the long-term.
WhyAccount Mappingat This Time?
Today,evenAdobe digital experience conference isensuringtodeploytrue digitalizationsoisGoogle
whichhas scrappedthe mostpopularGoogle I/O.Boththe Google CloudNextconferenceand
Microsoft’sMVPSummitwill be heldonline.Thus,signifyingthe factthat technologyandhigh-end
account mapsare becomingthe bedrockfactorfor marketerstoensure social distancingandat the
same time businesscontinuity.
Many leadingexpertsare of the viewthattargetedcorporate communicationsare countingon
traditional marketingapproachespeciallyatthistime of crisisensuringmore andbetterinteractions
withthe keydecision-makers.Youneedtovividlyfocusonpersonas,cultural risesandgeopolitical
conditionsall of whichare achievable throughthe correctandwell-analyzedaccountmapping.You
shouldthuscome up withknowledge,solutions,ideas,andsuggestionsonhow companiescanreduce
cost-effectivelyandsustainbefore approachingwithaccountmaps.

2. How to Approach with Your CurrentSolutionsand Its Relevance inThe COVID Scenario?
Market researchersare of the viewthateLearning,Healthcare,Pharma,eCommerce,Finance,Food,
Media,etc.,are a fewamongmany industriesthatare goingtoobserve growth.So,the firstthingisto
findwhether/notyoucanorientyoursolutionswiththe same.Youalsoneedtoensure thatyour
solutionsare capable of remote collaborationornot.Getanswersto questionslike - Doesyoursolution
helpinDigitizationandcanitbe operatedremotely?Doesyoursolutionhelpinremotecollaboration
and cost reduction?Eventually,youshouldensure –
● Personalizedemail reachoutwithgenuine concernreflectedinthe messaging
● Reach outwithemail conversations,calls,andvideocalls
● Look beyonddevelopedeconomiesforITservicesbusiness
● Reviewcurrentthemesandmessaging,etc.
It wouldalsobe recommendedtoconsultwithexpertswhowouldtake youthroughthe correct
messagingdone throughthe correctmedium, ensuringmore responses.Asmore andmore people are
workingfromhome,these actionable salesexpertsexactlyknow whentocontactyourtargeted
decision-makersandhow.Theycan alsohelpyouwithqualifiedtargetcontactlists,orgcharts,and
provencampaignsolutions.
ClickBizKonnect to knowhowyoucan PlaySafe andPlayLong inthisuncertaintime.